Vim li cas cov khw muag khoom yuav qhib lub khw muag khoom xyoo no, txawm tias muaj kev lag luam tsis yooj yim

Xyoo tas los yog ib lub xyoo zoo tshaj plaws rau kev muag khoom vaj tse. Tus nqi tsis txaus hauv Q3 yog 4.3%, raws li JLL, nqis los ntawm 6.3% hauv Q2 qhia los ntawm Cov phab ntsa Street Journal Raws li tus nqi qis tshaj plaws hauv 15 xyoo, tej zaum yuav tau tsav los ntawm kev thov siab rau qhov chaw muag khoom thiab kev tsim kho tshiab me ntsis. Cov hom tsis muaj qhov kawg tau qhib lawv lub khw muag khoom thawj zaug, thiab ntau lwm cov lag luam paub tab txuas ntxiv nthuav lawv cov hneev taw. Tab sis, hauv 2023, cov lus nug loj yog li cas kev nce nqi thiab kev lag luam poob qis tuaj yeem cuam tshuam qhov kev thov thiab khw muag khoom tag nrho.

Qee tus yuav ntseeg tias cov txiaj ntsig yuav tsis zoo, tab sis cov pov thawj muaj zog qhia tau tias cov khw muag khoom thiab lub cev muag khoom yuav yog tus yuam sij rau kev ua tiav xyoo no.

Cov khw muag khoom yog qhov nyiam, pheej yig tshaj li kev lag luam channel uas tau txais txiaj ntsig zoo, cov neeg siv khoom ncaj ncees.

Khw muag khoom Media Networks thiab siv ntau yam kev sib tham cov neeg siv khoom raws li kev tshaj tawm platform tau dhau los ua cov ncauj lus nrov. Thiab nyob rau tib kab yog kev siv cov khw muag khoom raws li kev lag luam platform. Ntau lub npe digital tau pom cov neeg siv khoom tau txais tus nqi ntawm online nce exponentially nyob rau hauv ob peb xyoos dhau los. Raws li a kawm los ntawm SimplicityDX, niaj hnub no, cov tub lag luam tau poob $ 29 rau txhua tus neeg siv khoom tau txais, nce li ntawm 60% los ntawm tsib xyoos dhau los. Qhov kev nce no yuav yog vim muaj neeg coob coob hauv qhov chaw tshaj tawm hauv online thiab ntau txoj cai ntiag tug txwv tsis pub muaj peev xwm los tsom cov neeg siv khoom ncaj ncees.

Yog li ntawd, nyob rau hauv ntau qhov xwm txheej, tig mus rau cov khw muag khoom muaj txiaj ntsig ntawm nws tus kheej yog ib qho laj thawj rau kev tau txais cov neeg siv khoom tshiab. Piv txwv li, Bandit khiav, ib qho khoom lag luam zoo nkauj thiab kev ua neej nyob, tsis ntev los no tau qhib nws thawj lub khw hauv Brooklyn's Greenpoint. Nick West, tus tsim Co-founder, thiab CEO, tau hais tias "tus nqi tau txais cov neeg siv khoom tau zoo dua [hauv khw], piv rau cov peev nyiaj them nyiaj digital." Nws kuj tseem hais txog kev yuav khoom ntau dua thiab tsawg dua rov qab los ntawm cov neeg siv khoom tau txais hauv khw.

Tam sim no ntau ntawm cov npe digital muab kev xaiv tsis kawg rau cov neeg siv khoom. Piv txwv li, a PwC survey qhia tau hais tias ntau tshaj li ib feem peb ntawm cov neeg teb cov lus nug tau tso tseg tsis siv lossis yuav los ntawm kev lag luam xyoo dhau los, feem ntau yog vim muaj kev paub tsis zoo. Txawm li cas los xij, ib feem peb ntawm cov neeg teb tau txheeb xyuas tib neeg kev sib txuas yog qhov tseem ceeb rau lawv txoj kev ncaj ncees - ib yam khoom yooj yim muab los ntawm cov khw muag khoom.

Raws li West hais tias, "Cov kev kawm no tau ua tiav los ntawm qhov tseeb tias kev khiav yog kev ua si hauv zej zog, tshwj xeeb hauv New York. Yog tias koj xav txuas nrog lub zej zog khiav, koj tsis tuaj yeem tso siab rau Instagram tshaj tawm los tsim kev sib txuas nrog cov neeg tsav tsheb mus rau kev ua si. "

Ib yam li ntawd, Tso Cai Gaia, ib lub npe poj niam cov khoom kim heev zam, tsis ntev los no tau qhib nws thawj lub khw muag khoom ntawm Melrose hauv Los Angeles thiab yuav qhib nws lub khw thib ob hauv SoHo lub hlis no. "Peb tau pom ib xyoo caum ntawm kev lag luam e-lag luam ua tiav, yog li nws tsuas yog xav tias ntuj qhib lub khw muag khoom thiab thaum kawg muab peb cov neeg siv khoom lag luam sib xyaw ua ke. Thiab qhov tseem ceeb tshaj plaws, peb tuaj yeem txuas nrog lawv hauv lub neej tiag tiag. Kev sib raug zoo hauv kev sib raug zoo yog tus tsav tsheb loj hlob los ntawm kev dhia, thiab tam sim no peb tau los txhim kho kev sib raug zoo ntawm lub ntsej muag, "hais qhia tus Founder thiab Creative Director, Jasmin Larian Hekmat.

Muaj kev nkag siab meej los ntawm cov npe digital me me, thiab txawm tias cov loj xws li Glossier, tias cov khw muag khoom yog qhov tseem ceeb rau kev loj hlob. Muaj peev xwm txawm ntau npaum li ntawd hauv kev lag luam tsis yooj yim. Yog li ntawd, qhov teeb meem yog nyob rau hauv peev thiab nyiaj txiag, tab sis cov xov xwm zoo yog tias cov khw muag khoom ib leeg nyob deb ntawm qhov kev xaiv nkaus xwb.

Yog tias tsis muaj vaj tse lossis peev nyiaj txaus, cov khoom lag luam yuav nrhiav txoj hauv kev kom muaj nyob hauv qhov chaw ntawm lub cev.

Cov nqi xauj tsev qis dua puas tau rau cov khw muag khoom vaj tse, uas txhais tau hais tias ntau lub npe nyob rau hauv cov npe tos thiab xav txog kev mus rau cov chaw hauv zej zog, cov chaw nyob hauv txoj kev, lossis txawm tias cov khw hauv chav kawm B. Kev nthuav dav rau hauv cov khoom vaj tsev tshiab yog qhov kev kwv yees sib koom nrog Placer.ai's Khw muag khoom Trends Forecast rau xyoo 2023. Qee cov lag luam digital uas tsis tshua muaj nyiaj yuav rov qab tawm ntawm kev lag luam hauv cov chaw saum toj kawg nkaus vim nyiaj txiag tsawg thiab peev. Tseem, thaum kawg, kev muaj tswv yim yuav yog qhov tseem ceeb rau txhua lub khw muag khoom lag luam uas xav tsim kom muaj nyob hauv lub ntiaj teb lub cev.

Piv txwv li, Bandit xaiv Greenpoint vim nws qhov siab "khiav tsheb khiav," txhais tau tias ntau tus neeg khiav dej num nquag mus rau thaj chaw. Yog li, txawm hais tias nws tsis yog ib qho chaw lag luam nto moo, nws ua rau kev nkag siab zoo li qhov chaw nyob. Lub hom phiaj npaj yuav coj kev kawm los ntawm thawj qhov chaw no thiab siv rau kev nthuav dav yav tom ntej, tab sis nyob rau hauv lub sijhawm no, nws yuav txuas ntxiv tuav cov pop-ups thiab koom tes nrog cov wholesalers hauv xyoo tshiab.

Lwm qhov piv txwv yog Lunya, uas tau pib Lub Khw So xyoo tas los no - ib qho kev sau ntawm cov khoom siv pw tsaug zog thib peb. "Lub khw no muab cov neeg sim cov kev daws teeb meem uas lawv tuaj yeem siv los txhim kho lawv txoj kev pw tsaug zog thiab tso cai rau Lunya nthuav dav peb cov khoom. Nws yog ib txwm xaiv assortment. Peb tau ua kom zoo dua peb cov npe ntawm cov khoom lag luam kom ntseeg tau tias peb cov ntawv pom zoo muaj txiaj ntsig, "hais qhia Ashley Merrill, Lunya tus tsim. Ntxiv nrog rau kev pab cov npe no nthuav tawm lawv cov khoom lag luam hauv qhov chaw lub cev, Lunya tab tom nthuav tawm nws cov khoom muag hauv khw, teeb tsa lub hom phiaj rau kev vam meej hauv kev hloov pauv kev lag luam.

Txawm hais tias nrhiav ntau qhov chaw lossis cov vaj tsev thib ob, tig mus rau cov lag luam wholesale, lossis qhib lub khw hauv khw, muaj ntau txoj hauv kev rau cov hom lag luam nrhiav kev txuag nqi. Thiab rau tag nrho cov hom, tab sis digitally haiv neeg hom tshwj xeeb tshaj yog, qhov zoo ntawm cov khw muag khoom yog qhov tseeb, cov hauv kev hauv lub cev muag khoom tsis muaj qhov kawg, thiab kev lag luam tsis muaj zog yuav tsis txwv lawv.