Vim li cas cov khw muag khoom hloov pauv cov khw muag khoom mus rau qhov chaw ua tiav

Ob peb xyoos dhau los, cov khoom lag luam tau ua ntau yam kev sib tw hauv kev teeb tsa lawv lub khw muag khoom kom ua tiav e-lag luam xaj. Lawv yuav tsum rov kho cov cuab yeej hauv khw, cob qhia cov neeg ua haujlwm ntawm lub luag haujlwm tshiab, thiab cov kev pabcuam zoo hauv khw muag khoom. Ib qho laj thawj tseem ceeb rau kev hloov pauv yog qhov xav tau ntau ntxiv rau kev xa khoom sai.

Nyob rau hauv ib tug McKinsey qhia tso tawm lub hli dhau los ntawm lub khw muag khoom, lub tuam txhab tau qhia tias ntau dua 90% ntawm cov neeg siv khoom pom lub sijhawm xa khoom ob-rau-peb hnub raws li lub hauv paus, nrog 30% hais tias lawv xav tau tib hnub xa khoom. Hauv ntau txoj hauv kev, Amazon tau teeb tsa qhov kev cia siab no nrog Prime. Rau cov khw muag khoom lub cev, nws nyuaj dua, tab sis rau cov neeg uas muaj ntau pua lub khw muag khoom thoob plaws tebchaws, lawv tuaj yeem muab cov kev paub zoo sib xws thiab tej zaum yuav ua rau muaj txiaj ntsig zoo.

Cov khoom vaj khoom tsev dav dav ntawm cov khw muag khoom ib txwm tuaj yeem pab xa khoom sai.

Lub hli tas los, ntawm DSW cov nyiaj tau los hu, Roger Rawlins, Tus Thawj Coj Thawj Coj, tau qhia tias lub tuam txhab ua tiav ze li 60% ntawm cov xaj digital hauv 2021 los ntawm nws lub khw. Nws cov nyiaj tau los ntawm 2021 ntawm $ 3.2 nphom yog 43% nce ntawm kev muag khoom los ntawm 2020, uas yog ib lub xyoo nyuaj rau cov khw muag khoom uas vam khom ntau ntawm nws lub khw muag khoom. DSW tseem yuav tig 20,000 mus rau 25,000 square feet khw muag khoom rau hauv 15,000 lub khw los tsim nws "khoom ntawm lub neej yav tom ntej" thiab tej zaum yuav muab qee qhov chaw ntxiv rau kev ua tiav. Qhov kev txiav txim siab no yuav tsum muaj kev kho dua tshiab ntawm lub cev thiab logistical, uas yog kim thiab siv sijhawm ntev.

Txawm li cas los xij, cov khw muag khoom lag luam tuaj yeem siv cov tswv yim muab lawv cov square footage loj thiab ncav cuag thoob plaws lub nroog, suburbs, thiab cov cheeb tsam nyob deb nroog. Piv txwv li, txawm hais tias Macy's tau kaw ntau lub khw hauv ob peb xyoos dhau los, nws tseem muaj ntau dua 500 qhov chaw. Thiab tshaj ib lub hlis twg ntawm Macy qhov kev txiav txim hauv online tau ua tiav los ntawm nws lub khw. Nws kuj tau koom tes nrog Doordash rau tib hnub xa khoom. Ib yam li ntawd, Lub Hom Phiaj muaj thiab siv Shipt los muab tib hnub xa khoom hauv ntau dua 5,000 lub nroog thoob plaws Tebchaws Meskas.

Raws li 2021 qhia los ntawm Newmark ntawm kev hloov pauv hauv khw muag khoom-rau-kev lag luam, Walmart tab tom sim kev hloov pauv ntawm ib feem ntawm nws lub khw muag khoom mus rau hauv cov chaw ua tiav los ntawm kev hloov ib nrab rov qab rau hauv lub tsev khaws khoom. Muab hais tias lub tuam txhab muaj feem ntau ntawm nws cov vaj tsev, nws yooj yim dua los hloov cov kev hloov no. Txawm li cas los xij, rau feem ntau cov hom uas yog cov neeg xauj tsev, kev hloov ntawm kev siv yuav nyuaj dua.

Kev tso cai thiab kev xauj tsev ua rau nws nyuaj, tab sis kev lag luam vaj tsev yog qhov tseem ceeb rau lub neej ntev ntawm cov khw muag khoom vaj tsev.

Lub nroog thiab tus tswv tsev tso cai rau lub khw muag khoom siv. Txawm hais tias cov kev cai lij choj hloov pauv nyob ntawm qhov chaw, nws feem ntau txhais tau tias feem pua ​​​​ntawm kev muag khoom yuav tsum tau los ntawm kev muag khoom. Yog tias thaum twg los tau qhov kev muag khoom hloov mus rau lwm qhov kev siv, xws li kev ua tiav, yuav muaj kev cuam tshuam raws cai. Tsis tas li ntawd, ib qho ntawm feem ntau nyuaj thiab sib cav tswv yim ntawm cov khw muag khoom xauj tsev yog lub sij hawm ntawm feem pua ​​​​qis. Tus tswv tsev feem ntau tau txais ib feem pua ​​​​ntawm kev muag khoom hauv khw (ntau thiab ntau dua, suav nrog kev muag khoom hauv web khi rau lub khw). Yog tias kev ua tiav tshwm sim hauv khw, cov khoom lag luam puas yuav tsum suav nrog e-lag luam muag hauv feem pua ​​​​qis? Los yog tej zaum, kev qiv nyiaj txiag yuav tsum tau hloov tag nrho.

Nws yog complex, thiab tsis muaj lus teb yooj yim. Txawm li cas los xij, kev sib koom ua ke ntawm kev siv cov khoom siv hauv vaj tsev yog qhov zoo rau cov tswv tsev, cov neeg xauj tsev, thiab cov nroog. Raws li Newmark txoj kev tshawb fawb, 24.5% ntawm kev lag luam vaj tse peev hauv 2020 tau mob siab rau kev lag luam, nce ntxiv los ntawm 11.8% hauv 2016. Yog li ntawd, raws li kev lag luam e-lag luam loj hlob, kev thov rau kev lag luam vaj tsev yuav txuas ntxiv dua cov khw muag khoom, ua rau kev lag luam e-lag luam loj hlob tuaj. mix-siv cuab tam ntawm industrial thiab khw muag khoom tseem ceeb rau lub neej ntev ntawm lub khw.