Vim li cas Printemps tsim Nws Tus Kheej Metaverse Online Thiab Pab Pawg Nrog DRESSX Digital Fashion Hauv Khw

Tsis muaj cov ntsiab lus nrog txuas nws tus kheej mus rau Metaverse uas twb muaj lawm, khoom kim heev Fabkis lub khw Printemps tau tsim nws tus kheej mini version, hloov kho nws cov e-commerce platform kom suav nrog Web 3.0 virtual khw kev paub.

Lub immersive 3D qhov chaw teeb nyob rau hauv ib tug enchanted vaj nyob rau hauv ib tug digital reimagining ntawm Printemps Haussmann lub nto moo dome yog populated nrog ib tug shoppable kho ntawm bestsellers thiab tshwj xeeb los ntawm tus khub hom Balenciaga thiab Gucci mus rau Far thiab Ganni.

Cov neeg siv khoom yuav khoom los ntawm lub khw virtual tau nkag mus rau hauv kev kos kom yeej ib qho ntawm 30 NFT digital artworks tsim hauv kev koom tes nrog tus kws kos duab Romain Froquet thiab minted ntawm Arianee * blockchain platform. Froquet cov haujlwm tau nthuav tawm hauv Printemps lub cev Haussmann flagship.

Printemps kuj tau koom tes nrog cov thawj coj digital fashion retailer DRESSX ntawm lub cev pop-up uas tos txais cov neeg siv khoom ntawm lub ntsiab nkag ntawm nws Haussmann flagship.

Cov neeg tuaj saib tuaj yeem paub txog DRESSX's AR thev naus laus zis thiab sim ua cov khaub ncaws digital ntawm daim iav ntev ntev. Cov kws pab tswv yim yog nyob ntawm tes los pab txhawb cov txheej txheem yuav khoom ntawm photofit wearables thiab lim. DRESSX kuj tau tsim tsib zoo nkaus li tshwj xeeb rau Printemps nyob rau hauv lub vibrant ntsuab ntawm lub khw tshiab pom tus kheej.

DRESSX paub txog nws txoj kev koom tes nrog cov khoom kim heev zam, feem ntau tsis ntev los no Metaverse Fashion Week tus neeg koom nrog, Dundas Ntiaj Teb. Cov qauv digital ntawm lub cev Dundas zoo li tsim rau Mary J. Blige's Superbowl kev ua tau zoo thiab rau HER ntawm Grammy Awards tau muaj los yuav raws li NFT wearables.

Qhov no tag nrho cov tsim ib feem tseem ceeb ntawm Printemps '2022 reinvention uas encompasses ib tug tshiab pom tus kheej, qhov chaw tshiab, cov kev pab cuam thiab lub tswv yim - underscoring nws DNA nyob rau hauv innovation thiab experiiential khw.

Rau cov ntaub ntawv, thawj lub elevator niaj hnub hauv lub khw muag khoom tau nthuav tawm ntawm Printemps xyoo 1874 thaum lub Haussmann flagship yog thawj qhov chaw pej xeem hauv Paris nrog hluav taws xob teeb pom kev zoo li xyoo 1883.

Thaum lub sijhawm xam phaj tshwj xeeb, Printemps Tus Thawj Saib Xyuas Kev Muag Khoom Karen Vernet thiab Tus Thawj Saib Xyuas Kev Lag Luam Digital Morgane Lopes tau tham txog lub khw muag khoom kim heev lub tswv yim tshiab ntawm lub cev nyob ib puag ncig kev ua haujlwm Web 3.0, NFTs thiab lawv cov peev txheej thov rau cov neeg siv khoom ncaj ncees nrog rau nws lub cev koom tes nrog DRESSX.

Vim li cas koj thiaj xaiv los tsim lub khw virtual hauv Printemps.com zoo li kev sib koom tes nrog Metaverse uas twb muaj lawm?

Morgane Lopes: XNUMX Lab tus kiv cua tos koj rau Webtalk! Peb lub hom phiaj yog sim thiab kawm. Peb cov neeg tuaj saib tsis yog ib qho uas koj pom hauv Web 3.0 yog li peb xav tau kom nws nkag mus tau seb koj puas paub Metaverse los yog tsis.

Koj xav kom ua tiav dab tsi?

Lopes: Txhawm rau kom cov neeg siv khoom xav txog peb li kev mus-mus thaum lawv xav paub txog yam tshiab, ua rau mesmerized thiab muaj paj huam nyob ib puag ncig lawv. Peb xav nkag siab yog tias peb cov neeg siv khoom txaus siab rau qhov kev ua kom zoo li no thiab sib sau cov kev kawm los tsim peb lub tswv yim Web 3.0.

Qhov kev ua haujlwm thawj zaug hauv lub khw virtual ua haujlwm rau rau lub lis piam. Yuav evolve li cas?

Lopes: Lwm lub tuam txhab nyiam koom tes nrog peb ntawm co-branded virtual chaw yog li peb tab tom txiav txim siab seb peb tuaj yeem txuas ntxiv li cas. Peb kuj tuaj yeem koom tes nrog tus kws ua yeeb yam tshiab - tej zaum tus kws ntaus nkauj.

Koj puas npaj yuav txuas ntxiv NFT lossis blockchain raws li thev naus laus zis rau hauv koj qhov kev muab?

Lopes: Peb tab tom txiav txim siab tiag tiag NFTs yog ib txoj hauv kev los txhim kho peb cov neeg siv khoom kev ntseeg siab los muab ob qho kev pabcuam thiab ib qho kev paub zoo.

Koj tau koom tes nrog Arianee los txhawb NFTs. Dab tsi txhawb qhov kev xaiv thiab yuav ua li cas kev sib raug zoo tshwm sim?

Lopes: Peb xav qhia peb cov neeg siv khoom tias Web 3.0 tsis txaus ntshai. Qhov ntawd yog lub logic. Arianee muaj txoj hauv kev yooj yim heev los rub tawm lub hnab nyiaj digital thiab NFTs rau koj lub xov tooj. Nws muaj nws tus kheej Ethereum raws li txiaj tab sis tau tsim lub hnab nyiaj koj tuaj yeem txuas rau txhua qhov cryptocurrency thiab txuas rau Coinbase lossis Metamask.

Koj puas npaj yuav txais cryptocurrency koj tus kheej?

Lopes: Peb tab tom xav txog nws. Peb yuav tsum kawm txog kev lag luam cuam tshuam vim nws qhov kev hloov pauv thiab pom tias peb tuaj yeem koom ua ke rau hauv peb lub tswv yim tag nrho.

Vim li cas koj thiaj xaiv koom nrog DressX?

Karen Vernet: XNUMX Lab tus kiv cua tos koj rau Webtalk! DressX yog lub platform siab tshaj plaws hauv digital fashion arena. Nws muaj tswv yim heev thiab twb ua haujlwm nrog cov khoom kim heev xws li Balenciaga yog li twb tau lees paub zoo los ntawm peb lwm cov neeg koom tes hauv ntiaj teb khoom kim heev. Balenciaga yog ib qho kev siv rau peb vim nws tseem yog lub npe nrov tshaj plaws hauv ntiaj teb virtual.

Dab tsi txhawb koj kom muab DressX lub cev nyob hauv khw?

Vernet: Nws yog ib qho tseem ceeb uas peb tsim peb txoj kev lag luam omni channel. Lub DressX pop-up yog nyob rau hauv lub ntsiab nkag ntawm lub khw uas tau txais 40% ntawm peb footfall tsheb.

Koj puas muaj kev tsis ntseeg?

Vernet: Rau DressX nws tsis yog ib txwm nyob hauv lub ntiaj teb lub cev, tsuas yog cov digital. Peb tau nug peb tus kheej yog tias peb cov neeg siv khoom yuav nkag siab, tab sis nws yog nyob rau hauv qhov chaw ntawm Printemps yuav tsum ua ntej - piav qhia thiab nthuav tawm cov kev daws teeb meem tshiab thiab coj txoj hauv kev uas yog kev kawm yam tsis muaj kev dag ntxias.

Koj puas yuav koom ua ke virtual zam rau hauv koj qhov kev muab yav tom ntej?

Vernet: Peb tuaj yeem txuas nrog DRESSX ntawm printemps.com nyob rau hauv lub neej yav tom ntej.

Qhov kev sib tham no tau raug kho thiab condensed kom meej.

* Arianee yog Fab Kis Web 3.0 tuam txhab uas muaj ntau yam caj npab suav nrog tsim cov ntawv hla tebchaws digital rau cov khoom kim heev thiab muab cov kev daws teeb meem hauv lub hnab nyiaj los ntawm nws qhov chaw qhib Arianee raws tu qauv. Nws tau koom tes nrog The Richemont Group, Sandbox Metaverse thiab cov npe xws li Breitling, Mugler thiab Audemars Piguet.