Ob lub blockbuster animated franchises mus rau lub taub hau ntawm lub thawv ntawv lub lis piam dhau los no. Ib tug ntawm lawv tau txais txiaj ntsig los ntawm buzz - thiab nws tsis yog "Lightyear."
Hauv peb hnub xwb, Universal thiab Illumination's "Minions: The Rise of Gru" tau nce ntau dua $ 107 lab hauv kev muag daim pib hauv tsev thiab tau nce txog $ 200 lab thoob ntiaj teb.
Nws tus yeeb ncuab, Disney thiab Pixar's "Lightyear," tau tsim tsuas yog $ 105 lab hauv tsev txij li nws tau tso tawm peb lub lis piam dhau los thiab tau tawm tsam kom ncav cuag $ 190 lab thoob ntiaj teb.
Ob lub franchises yog ib qho ntawm cov neeg nyiam tshaj plaws thiab tau txais txiaj ntsig zoo rau lawv cov studios, muaj txhua tus raked hauv ntau txhiab daus las hauv kev muag daim pib xyoo kaum xyoo dhau los - yog li vim li cas "Minions" nce siab thiab "Lightyear" flop?
Nws los txog rau zaj dab neeg thiab cov neeg mloog lub hom phiaj, cov kws tshuaj ntsuam xyuas hauv box office hais.
"Cov lus teb me me rau 'Lightyear' los ntawm cov neeg tuaj saib thiab lawv qhov kev zoo siab tsis txaus ntseeg rau 'Minions: The Rise of Gru' qhia txog ntau yam sib txawv, tsis yog qhov tsawg tshaj plaws yog qhov uas cov yeeb yaj kiab yog qhov tsis sib xws ntawm lawv txoj hauv kev kom xa ib qho. zaj dab neeg rau cov neeg tuaj saib, "said Paul Dergarabedian, tus kws tshaj lij xov xwm laus ntawm Comscore.
Thaum "Minions" leaned hnyav rau hauv kev ua yeeb yam slapstick uas ua rau plaub ntu kawg hauv Despicable Me franchise ua tiav, "Lightyear" tau txav deb ntawm cov qauv uas nyiam ntau tiam neeg mus rau Toy Story franchise - tsom rau cov dab neeg ntawm lub siab nyiam thaum yau. khoom ua si.
"Minions: Sawv ntawm Gru" qhia txog keeb kwm neeg phem ntawm Gru, uas thaum ib tug menyuam yaus nrhiav kev tsim nws tus kheej ntawm cov neeg phem loj tshaj plaws hauv ntiaj teb. Nyob rau hauv txoj kev, nws cov neeg laib ntawm denim tag nrho-hnav minions bungles nws cov phiaj xwm, ua rau muaj kev ua dag, plab-busting romp.
Dergarabedian tau hais tias "Slapstick comedy yog ib hom kev sim thiab qhov tseeb uas cov menyuam yaus txhua lub hnub nyoog ib txwm nyiam," Dergarabedian tau hais.
"Lightyear," uas kuj tau sau npe raws li keeb kwm keeb kwm, yog hais txog zaj duab xis uas ua rau Buzz Lightyear ua cov khoom ua si kub muag thiab khoom plig rau cov tub ntxhais hluas Andy. Cov cim ntawm qhov screen tsis yog cov khoom ua si uas ntseeg tias lawv yog neeg tiag tiag, lawv yeej yog tib neeg. Zaj dab neeg meta-style no tuaj yeem ntxias cov neeg tuaj saib uas loj hlob nrog "Cov Khoom Ua Si Zaj Dab Neeg" hauv xyoo 90s, tab sis rau cov tub ntxhais hluas, kev tshawb fawb txog kev ua yeeb yam taug txuj kev nyuaj tsis nco lub cim.
"Minions" tsuas yog yooj yim dua rau cov neeg tuaj saib, cov kws tshuaj ntsuam tau hais.
"Minions" kuj tau txais ib qho kev xav tsis thoob ntawm lub thawv ntawv los ntawm cov tub ntxhais hluas, uas tau yuav 15% ntawm cov yeeb yaj kiab daim pib thaum nws qhib lub asthiv. Rau "Lightyear," 6% ntawm daim pib tau yuav los ntawm cov hluas, raws li cov ntaub ntawv los ntawm EntTelligence.
Ib qho kev hloov tshiab ntawm TikTok tej zaum yuav pab roj "Minions" kev muag khoom, raws li pab pawg ntawm cov tub ntxhais hluas ua yeeb yaj kiab hnav khaub ncaws raug cai tuaj koom ua yeeb yaj kiab ntawm Despicable Me zaj duab xis tshiab. "Gentleminions" hashtag muaj ntau dua 9 lab views ntawm TikTok thiab tau txais kev saib xyuas ntawm Universal Studios.
"Rau txhua tus neeg uas qhia txog 'Minions' hauv suits: peb pom koj thiab peb hlub koj," lub tuam txhab tau sau rau hauv tweet dhau los rau hnub Friday.
Cov tsev neeg suav txog 68% ntawm "Minions: Rise of Gru" daim pib muag thaum nws qhib lub asthiv, thaum cov neeg laus tsis muaj menyuam suav txog 17% ntawm daim pib.
Rau "Lightyear," cov tsev neeg suav txog 65% ntawm daim pib muag, thaum cov neeg laus tsis muaj menyuam suav txog ze li 30% ntawm kev muag daim pib.
"Dab tsi 'Minions: The Rise of Gru's debut ua pov thawj yam tsis muaj qhov tsis ntseeg yog tias tsev neeg cov neeg tuaj saib tau rov muaj peev xwm ua kom muaj zog ua yeeb yaj kiab ntawm lub npov chaw ua haujlwm," Jeff Bock, tus kws ntsuam xyuas laus ntawm Exhibitor Relations. "Peb tau pom qhov ntawd nrog 'Sonic 2' ua ntej lub xyoo no, tab sis tseem tsis tau pom cov yeeb yaj kiab ua yeeb yaj kiab ua yeeb yaj kiab tua lub thawv ua haujlwm txij li lub sijhawm ua ntej kis thoob qhov txhia chaw."
Thaum nws yog ib qho kev cog lus rau cov chaw ua yeeb yam uas cov niam txiv thiab cov menyuam thaum kawg tau rov qab mus rau xinesmas, kev tsim khoom qeeb thaum muaj kev sib kis txhais tau tias tsis muaj ntau cov yeeb yaj kiab tshiab rau lawv saib.
Nickelodeon's "Paws of Fury: Cov Lus Dab Neeg ntawm Hank" tuaj txog Lub Xya Hli 15 ua raws Warner Bros. ' "DC League of Super-Pets" thaum Lub Xya Hli 29 thiab tom qab ntawd muaj lub suab kom txog thaum Disney's "Strange World" tuaj txog lub Kaum Ib Hlis 23.
"Lub caij ntuj sov no tau ntev zoo li nws yuav muab cov yeeb yaj kiab zoo tshaj plaws tshaj tawm rau feem ntau ntawm lub xyoo tas los, yog li nws yog xov xwm zoo uas 'Minions' zaj duab xis tau ua dhau los ntawm txoj kev nws yog," Shawn Robbins hais. , tus thawj kws tshuaj ntsuam ntawm BoxOffice.com.
Robbins tau sau tseg tias Sony zaj duab xis "Lyle, Lyle Crocodile," uas siv cov yeeb yaj kiab ua yeeb yaj kiab thiab cov yeeb yaj kiab, tuaj yeem yog tus neeg pw tsaug zog ntawm lub npov chaw ua haujlwm thaum nws tuaj txog Lub Kaum Hli 7 los pab cuam tshuam cov tsev neeg nrog cov menyuam yaus nrhiav cov yeeb yaj kiab thaum lub caij nplooj zeeg.
Kev nthuav tawm: Comcast yog niam txiv lub tuam txhab ntawm NBCUniversal thiab CNBC. NBCUniversal yog tus xa khoom ntawm "Minions: Sawv ntawm Gru."
Tau qhov twg los: https://www.cnbc.com/2022/07/05/why-minions-beat-lightyear-at-the-box-office.html