Vim li cas Khoom kim heev Hom Yuav Tsum Tswj Lawv Tus Kheej Recommerce Channel

Ib qho kev sib tham loj nyob rau lub lim tiam dhau los ntawm Shoptalk lub rooj sib tham ntawm cov khw muag khoom thiab cov thawj coj thev naus laus zis tau tsom mus rau cov khoom lag luam khoom kim heev thiab yuav ua li cas muab cov khoom lag luam khoom kim heev nrog cov khoom nyiam ua ntej. Nws tsis tau ploj ntawm cov npe ntawm lawv tus kheej tias kev txhawb nqa kev lag luam rov qab yog lawv lub sijhawm loj tshaj plaws los ntes thiab khaws ntau Millennial thiab Gen Z cov neeg siv khoom. Cov neeg tau txais kev pab no xav tau kev xaiv yuav khoom zoo dua qub; Txawm li cas los xij, cov khoom lag luam khoom kim heev tau qeeb kom tau txais cov neeg siv khoom tshiab no thiab tau muab cov khoom lag luam rov qab rau cov neeg sab nrauv xws li The RealReal, Vestiaire Collective, thiab ThredUp.

Nyob rau tib lub sijhawm, kev khwv nyiaj los ntawm kev muag khoom nyiam ua ntej, suav nrog cov khoom kim heev, tau ua pov thawj tias qhov tsis zoo. Lag luam ntawm Fashion Tsis ntev los no nug seb puas rov muag dua tuaj yeem tau txais txiaj ntsig, tshwm sim los ntawm qhov tseeb tias cov tuam txhab lag luam lag luam zoo li The RealReal tseem tsis tau muaj txiaj ntsig. Thawj cov neeg tsiv teb tsaws chaw hauv kev lag luam tsis yog ib txwm muaj yeej thaum kawg ntawm hnub. Nrog rau kev sib tw nce ntxiv hauv qhov chaw muag khoom, kev ua tiav, kev lees paub, thiab sau npe ntau txhiab yam khoom tshwj xeeb digitally yog qhov cuam tshuam tseem ceeb rau cov txiaj ntsig zoo.

Kev Muag Khoom Lag Luam Tsis Yog Ib Qhov Kev Xaiv Rau Cov Neeg Ua Si Khoom kim heev

Ib tus neeg uas ntseeg tias cov nyiaj tuaj yeem ua tau los ntawm cov khoom lag luam muag khoom kim heev yog Andy Ruben, tus tsim thiab CEO ntawm Tshuam, uas tso cai rau cov hom lag luam rov qab tswj hwm lawv tus kheej cov khoom muag ua ntej. Nws kwv yees tias ntau qhov kev sib tw nce ntxiv hauv cov haujlwm no yuav tuaj ncaj qha los ntawm cov khoom kim heev lawv tus kheej. Thaum peb zaum ua ke ntawm Shoptalk, peb tau tham txog yuav ua li cas cov khoom lag luam rov qab yog lub neej yav tom ntej rau cov khoom kim heev zam. Qhov tseeb, nws yog tib txoj kev uas cov khoom kim heev xws li Dior, Louis Vuitton, thiab Valentino tuaj yeem tswj hwm lawv cov cuab yeej cuab tam thiab khaws cov khoom kim heev tshiab no.

Cov hom khoom kim heev tau siv los ua kev tsis haum rau lub tswv yim ntawm kev muag khoom ua ntej tus tswv tab sis lawv tau lees paub qhov kev hloov pauv ntawm cov neeg siv khoom xav tias qhov kev paub zoo tshaj plaws niaj hnub no tsis tau khi rau qhov kev txaus siab ntawm kev ua thawj tus tswv ntawm cov khoom.. Kev muag khoom siab rov qab thiab tus nqi txaus nyiam, rau ob tus neeg yuav khoom thiab tus muag khoom, qhia tias tus nqi ntawm kev saib xyuas zoo rau cov khoom kim heev tsis txawv ntawm lub sijhawm. Nws ua rau muaj kev nkag siab zoo tshaj plaws rau cov khw muag khoom kim heev los tuav txoj hauv kev tshiab los khaws cov neeg siv khoom hauv lawv tus kheej ecosystem. Qhov tseeb, tsis ntev los no daim ntawv qhia los ntawm First Insight thiab Baker Retailing Center ntawm Wharton Tsev Kawm Ntawv ntawm University of Pennsylvania lees paub tias 65% ntawm cov neeg siv khoom Asmeskas nyiam cov khoom lag luam muag dua li lwm tus neeg sab nrauv.

Technology Powering Resale Rau Khoom kim heev zam

Yuav ua li cas cov hom no ua tiav muaj ntau tshaj li ib-tawm vintage daim? Yog hais tias ib tug xav txog qhov tseeb hais tias peb tog platform Vestiaire Ib ib leeg ntxiv 140,000 yam khoom tshiab rau lawv cov khoom muag hauv online txhua lub lim tiam, nws tau pom meej tias cov cuab yeej tshiab yog tus yuam sij rau kev ua tiav hauv pawg neeg nyiam ua ntej. Thaum Hèrmes Himalaya Birkin muab rau Farfetch, lub hnab ntawd yog ib qho ntawm ib qho. Tab sis thaum nws los txog rau kev muag ntau txhiab tus Burberry trench tsho tiv no, digitizing lub khw muag khoom kom muab cov neeg siv khoom seamless & qab ntxiag kev yog ntau nyuaj. Raws li Andy tau hais rau kuv, kev siv thev naus laus zis muaj peev xwm tsis yog tsuas yog lees paub xwb tab sis kuj rau cov khoom muag "ntau pua txhiab daus las" yog qhov nyuaj heev..

Cov xov xwm zoo yog tias cov kev daws teeb meem thev naus laus zis tuaj yeem siv hluav taws xob rov qab los ua ib txoj hauv kev rau kev zam thiab khoom kim heev. Lawv txo qhov nyuaj kom cov hom lag luam tuaj yeem muag lawv cov khoom lag luam uas nyiam ua ntej rau hauv cov lus sib txuas rau lawv cov neeg siv khoom. Trove's thev naus laus zis tso cai rau cov hom lag luam kom loj hlob lawv cov lag luam kom ruaj khov yam tsis tas yuav ua rau lawv cov pa roj carbon ntau ntxiv thiab ua haujlwm nrog cov khoom lag luam suav nrog Patagonia, Lululemon, thiab REI ntxiv rau lub hom phiaj ntawd.

Los ntawm kev tswj hwm lawv tus kheej cov channel muag khoom, cov khoom kim heev yuav tuaj yeem muab lawv cov neeg siv khoom muaj txiaj ntsig ntau dua thiab muaj txiaj ntsig ntau dua li lwm tus neeg sab nrauv. Ua kom muaj kev sib raug zoo nrog cov neeg siv khoom uas dhau mus dhau qhov kev hloov pauv yooj yim tuaj yeem ua tiav los ntawm kev muab kev nkag mus rau cov khoom tshiab, txhawb kev lag luam rau cov khoom tshiab, thiab lwm yam VIP perks. Tsis tas li ntawd, cov npe ntawm lawv tus kheej yuav tau txais cov ntaub ntawv tseem ceeb thiab kev nkag siab uas yuav tso cai rau lawv los txhawb nqa cov neeg siv khoom ntau dua rau lub neej.