Yog vim li cas Kizik, Ib Tes-Dawb Khaub Ncaws Hom, tau nthuav dav rau hauv khw muag khoom

Kev nkag mus rau hauv nws cov khau yeej tsis yog qhov tseem ceeb rau cov neeg siv khoom taug kev ntau dua li nws yog rau Kizik, Salt Lake City-raws li khau khau. Xyoo 2017, Michael Pratt, Kizik tus tsim, tau tsim "HandsFree Labs®️" Technology, uas muaj lub tawb sab hauv uas ua rau plam mus rau hauv nkawm khau khau khiab tes dawb, seamless, thiab siv tau. Tom qab ntawd, xyoo 2019, Kizik niam txiv lub tuam txhab, HandsFree Labs, tau txais kev nqis peev tsawg los ntawm Nike.
NKE
ua rau hnub tam sim no 60% kev loj hlob txhua xyoo thiab ze rau $ 250 lab hauv kev muag khoom txhua xyoo. Lub Salt Lake City-based start-up no ua tau zoo, tab sis tsis ntev los no nws tau cog lus rau lub ntiaj teb cov khw muag khoom lub cev, uas yuav ua rau muaj kev vam meej ntxiv.

"Yog tsis muaj lus nug, peb txoj kev lag luam e-lag luam tau ua tiav xyoo dhau los hauv peb lub xyoos dhau los tau ua rau muaj kev xav qhib lub khw muag khoom. Peb cov khoom, cov khau tsis muaj tes, yog qhov ua tau zoo heev thiab ua qauv qhia. Thaum tsim thiab style koom nrog, qhov txawv qhov txawv yog cov cuab yeej patented uas tso cai rau cov kev paub dhau los uas ua rau xav tsis thoob thiab zoo siab, "hais qhia Monte Deere, CEO ntawm Kizik. Lub hom thawj coj nws cov khau rau cov neeg siv khoom hauv lub neej tiag tiag ntawm Consumer Electronics Show ua ntej xyoo no. Tom qab ntawd, nws pom tau hais tias qhov cuam tshuam tseem ceeb ntawm kev tso cai rau tib neeg tam sim ntawd nkag mus rau hauv cov khau, xyuas qhov kev txiav txim siab nkag mus rau hauv khw muag khoom.

Dive In Retail

Kwv yees li ob lub hlis dhau los, Kizik koom tes nrog Nordstrom
JWN
hla tsib lub qhov rooj hauv Midwest thiab West Coast, thiab yuav luag tag nrho cov khau xa tuaj tau muag tawm. Tsis tas li ntawd, nyob rau lub Tsib Hlis 19^th, lub hom lag luam tau qhib nws thawj lub khw muag khoom nyob ib leeg hauv Salt Lake City's Fashion Place, qhov twg raws li Deere, lub hom phiaj yuav luag ob npaug rau nws qhov kev cia siab muag hauv thawj lub lim tiam.

Ib lub tuam txhab yuav tsis tshua muaj kev dhia dej ib txhij mus rau hauv cov khw muag khoom muag thiab muag khoom. Hloov chaw, ntau tus yuav ua pop-ups lossis lag luam wholesale deals ua ntej los xyuas qhov ua tau zoo. Piv txwv li, Warby Parker paub txog kev sim kev lag luam los ntawm pop-ups lossis lag luam wholesale ua ntej qhib khw. Nws txawm muaj lub tsheb npav mus kawm ntawv thoob plaws lub tebchaws los sim cov kaum txoj kev thiab cov nroog me. Lwm qhov piv txwv yog FitFlop, hom khau khau uas nyob hauv ntau dua 500 qhov chaw muag khoom thoob plaws Asmeskas ua ntej nws qhib nws thawj lub khw.

Pab pawg Lionesque tsim Kizik's Fashion Place khw, ua rau nws ob qho tib si lub khw thiab ib daim ntawv teev npe nco. Nws muaj pem teb-rau-qab nthab iav qhov rais, ib tug digital monitor showcasing advertisements, thiab pom tseeb ntawm nws tag nrho cov khoom assortment. Yog li txawm hais tias tus neeg caij tsheb paub lub hom phiaj los yog tsis, nws muaj qhov muag kos duab. Thaum tus neeg siv khoom taug kev hauv, cov neeg ua haujlwm tsom mus rau tus neeg ntawd sim ua nkawm khau, tsis hais style lossis xim, tsuas yog xav paub seb nws zoo li mus rau hauv ib nkawm khau ntaub tsis muaj tes. Nws yog los ntawm qhov ntawd uas cov neeg siv khoom taug kev pib.

Kev ntsuas kev ua tiav siab dua hauv khw

"Peb ntseeg tias peb qhov kev hloov dua siab tshiab yuav siab dua nyob rau hauv tib neeg thaum tib neeg sim khau dua li thaum lawv pom lwm tus kauj ruam hauv peb cov khau ntawm TV tshaj tawm, kev tshaj tawm video, lossis peb lub vev xaib. Thiab peb tab tom pom qhov ntawd. Tsis tas li ntawd, peb xav tias qhov kev txiav txim nruab nrab ntawm tus nqi yuav nce ntxiv, qhov rov qab yuav tsawg dua, thiab qhov kev paub dav dav hauv lub zej zog uas peb muaj lub khw muag khoom yuav nce ntxiv, thaum kawg ua rau kev hloov pauv siab dua thaum cov neeg siv khoom tuaj xyuas peb lub vev xaib. Yog li, peb xav tias omnichannel kev sib txuas nrog peb cov neeg siv khoom uas tso cai rau lawv sim lawv nyob qhov twg thiab yuav qhov twg lawv yuav mus ua haujlwm, "Deere hais.

Txawm hais tias lub khw tsuas yog qhib lub sijhawm luv luv, lub tuam txhab twb pom ntau ntawm nws cov kev xav tau ua si tawm hais txog kev muag khoom zoo dua. Ntau lwm cov khw muag khoom lag luam, tshwj xeeb tshaj yog digital-thawj hom, kuj tau pom qhov no. Piv txwv li, Argent, poj niam cov khaub ncaws ua haujlwm, hais txog nws qhov kev txiav txim nruab nrab tus nqi hauv khw li peb npaug ntawm online.

Kizik zoo siab txog nws lub neej yav tom ntej hauv lub khw muag khoom lub cev, thiab txawm hais tias tam sim no nws tsis muaj daim ntawv xauj tsev ntxiv lawm, nws tau sib tham nrog ntau tus neeg muag khoom thiab cov tswv tsev thoob plaws tebchaws. Hauv kev teb rau cov phiaj xwm yav tom ntej, Deere tau hais tias, "Raws li kuv tau hais, lub zog tuaj yeem ua kom cov phiaj xwm nrawm, thiab yog li peb yuav saib thiab pom, sim thiab kawm thiab mus tom ntej."