Ib tug Trex deck.
Trex tuam txhab
Kev nce cov paj laum thiab kev lag luam tsis paub tseeb yuav ua rau pell-mell kev muag khoom hauv tsev qeeb. Tab sis kev kho vaj tsev tseem zoo li muaj zog rau xyoo no. Raws li peb tau kawm thaum muaj kev sib kis thoob qhov txhia chaw, tib neeg tau tsim muaj kev txaus siab rau kev txhim kho tsev. Kev hloov kho yuav tsum nthuav tawm qee qhov 17% xyoo no, raws li cov Joint Center for Housing Studies ntawm Harvard University.
Thiab qhov ntawd yog xov xwm zoo rau Trex, uas yog tus thawj coj ntawm cov khoom siv hluavtaws. Lub tuam txhab cov khoom siv tau ntev dua li cov ntoo ntuj, uas zoo li tawg, rot thiab stain. Tsim muaj xyoo 1996, Trex tau tsim cov khoom siv hluav taws xob-qhov uas siv cov yas thiab sawdust ua rau hauv cov laug cam.
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Muaj ib qho ntxiv ntxiv rau Trex: Nws yog ib puag ncig tus phooj ywg, nyob rau lub sijhawm thaum huab cua hloov pauv yog qhov kev txhawj xeeb loj zuj zus. Cov yas uas nws siv dua lwm yam yuav nkag mus rau hauv qhov chaw pov tseg lossis, ntuj ceeb tsheej forfend, hauv lub plab whale.
Decks coj mus rau hauv qhov kev thov nce siab ntawm kev nyob sab nraum zoov, qhov twg cov neeg siv sijhawm nyob hauv lub tiaj nraum qaum tsev ntawm txhua qhov kev nplij siab hauv tsev. Nyob rau lub caij nplooj ntoo hlav no, kev ntxias ntawm kev siv sijhawm sab nraum zoov yog qhov nyuaj. Thiab yog li ntawd yog lub sij hawm ntev attraction ntawm hluavtaws decks thiab lub tuam txhab uas hais kom ua lag luam, Trex.
"Qhov chaw nyob sab nraum zoov yooj yim dua yog qhov tseem ceeb dua li cov neeg siv khoom txuas ntxiv rov txheeb xyuas qhov twg thiab lawv siv sijhawm li cas," Trex CEO Bryan Fairbanks hais rau cov kws tshuaj ntsuam hauv lub tuam txhab cov nyiaj tau los tsis ntev los no.
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Cov Tshuag yog pheej yig dua niaj hnub no. Qhov tseeb, nws tau nce ntau tshaj xya npaug hauv tsib xyoos dhau los los ntawm $ 18 thiab nce siab thaum xyoo 2021, ze li $ 135. Txij thaum ntawd los, nws tau poob rau ib ncig ntawm $ 70. tuaj li cas? Ib feem ntawm qhov laj thawj yog nce nyiaj nce nqi thiab cov paj laum uas tau ua rau lub xyoo no kev lag luam dav dav rub rov qab. Tus nqi ntawm cov roj av uas nws siv hauv nws cov khoom tsim tau nce siab tsis ntev los no, piv txwv li.
Lwm qhov yuav tshwm sim hauv Tshuag poob, sau tseg William Blair tus kws tshuaj ntsuam Ryan Merkel hauv daim ntawv tshawb fawb, yog lub tuam txhab cov lus qhia tias kev muag khoom nce qib yuav qeeb thiab cov nuj nqis nce. Trex tab tom nthuav dav nws lub peev xwm tsim khoom, capped los ntawm cov nroj tsuag tshiab hauv Little Rock, Ark., xav tias yuav qhib rau xyoo 2024.
Ntawm Wall Street, muaj kev cia siab tias cov khoom lag luam yuav rov qab los. Rau cov kws tshuaj ntsuam Stifel, lub hom phiaj tus nqi xyoo no yog $ 120, nqis los ntawm $ 130 ua ntej thiab tsawg dua qhov siab tshaj. Txawm li cas los xij, qhov ntawd yog txoj hauv kev zoo rau kev rov qab los rau cov tub ua lag luam.
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Hauv 2021, Trex tau sau npe txhua lub sijhawm cov nyiaj tau los ntawm $ 1.2 nphom, nrog rau lub quarter thib plaub, nrog kev muag khoom nce 33% rau $ 304 lab. Rau lub xyoo, cov nyiaj tau los ntawm cov nyiaj tau los nce 19%. Ib cag ntawm decking, nws tab tom txav mus rau hauv qhov hu ua "cladding" - uas yog, muab cov ntoo hluavtaws facades. Nws muaj kev cuam tshuam nrog Target thiab Starbucks rau qhov ntawd. Trex kuj tseem muab railings rau cov chaw ua si kis las (Madison Square Garden hauv New York yog ib tus neeg siv khoom, piv txwv).
Cov khoom sib xyaw yog touted zoo dua li cov ntoo decks vim tias nws yog huab cua-resistant, yuav tsum tau saib xyuas tsawg dua thiab tsis muaj pov thawj. Txau ib khob ntawm caw liab rau ntawm ib txwm ntoo lawj thiab hmoov zoo tshem tawm cov smudge tsaus. Nrog lub lawj Trex, tib neeg tuaj yeem so cov stain nrog ib daim ntaub ntub dej thiab qhov chaw zoo li yog qhov nchuav tsis tau tshwm sim. Synthetic decks kav 25 xyoo. Natural decking paub tseeb tias tsis.
Lub tuam txhab tau ua tiav "kev qhia kev lag luam," CEO Fairbanks hais hauv kev xam phaj. Tshwj xeeb, qhov muag khoom loj yog tias nws cov decks "tsis tshua muaj nqi dhau sijhawm."
Thaum xub thawj blush, uas zoo li khib. Trex decking yog tsawg kawg yog ob npaug ntawm cov neeg siv khoom kim heev li cov ntoo qub uas loj hlob hauv hav zoov.Tab sis yog tias koj pov cov nqi kho mob ntau dua li peb lub hlis twg, uas yog qhov tsis txaus ntseeg rau Trex boarding, lub tuam txhab cov khoom pheej yig tshaj yog 25% ntawm tus nqi yuav khoom. thiab cov nyiaj siv los tswj thiab kho ntoo decking. Rau Trex cov khoom kim tshaj plaws, cov nqi tawm ntawm lub hnab yog 63% ntawm cov ntoo.
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Thaum koj so ntawm koj lub lawj zoo-resilient, qhov ntawd yog kev xav zoo siab.
Tau qhov twg los: https://www.forbes.com/sites/lawrencelight/2022/03/29/why-deck-maker-trex-continues-to-dominate-with-its-synthetic-wood/