Geely tus thawj tswj hwm Li Shufu.
Tomohiro Ohsumi / Bloomberg
Suav billionaire Li Shufu Geely tau txais Meizu, ib qho ntawm Tuam Tshoj cov neeg tsim khoom siv smartphone ua ntej, hauv kev xav tias yuav pab Suav lub tsheb loj loj tsim tsheb nrog cov yam ntxwv uas txuas nrog lub zog ntawm tes.
Hubei Xingji Shidai Technology, ib lub koom haum ntawm Geely, ua tiav qhov purchase ntawm 79% koom nrog hauv Meizu. Geely, uas tseem yog tus tswv Volvo thiab koom nrog hauv Mercedes-Benz Group, pom qhov kev yuav khoom feem ntau yog txoj hauv kev los nqus cov thev naus laus zis rau cov tsheb niaj hnub, cov kws tshuaj ntsuam hais. Lawv nco ntsoov tias Meizu siv nws cov hauv paus hauv Android operating system, Flyme, uas yog customizable thiab cia cov neeg siv smartphone nruab tsis-Android apps.
"Los ntawm kev tau txais tag nrho ntawm Meizu, Geely yuav nkag mus rau Meizu's Android-based operating system, Flyme OS, uas tuaj yeem pab Geely tau txais lub rooj zaum pem hauv ntej hauv kev nkag siab tseem ceeb ntawm qhov ua tau ntawm kev txawj ntse thiab kev tsav tsheb, "hais tias Yang Wang , London-raws li tus kws tshawb fawb laus ntawm Counterpoint Research.
"Nws zoo li txhua tus neeg ua si pom zoo tias lub tsheb yuav dhau los ua cov khoom siv kho vajtse ntau dua, nrog rau software yog lub hauv paus rau lub tsheb yav tom ntej thiab kev hloov kho software, kev paub thiab cov ntaub ntawv yog qhov sib txawv ntawm cov hom," Wang hais ntxiv.
Hauv lwm qhov kev sib tw ua haujlwm nrog cov neeg siv khoom siv hluav taws xob, Geely tsim kev tsim khoom Venture Xyoo tas los nrog Taiwanese assembler Foxconn Technology.
Kev yuav Meizu tawm tsam qhov sib txawv ntawm cov neeg tsim khoom lag luam loj hauv cov khoom siv hluav taws xob siv hluav taws xob. tsheb peb xyoos dhau los. Sony, piv txwv li, tshaj tawm hauv lub Peb Hlis nws yog koom tes nrog Honda los tsim hluav taws xob tsheb. "Ib zaug ib tus thawj coj hauv cov neeg siv khoom siv hluav taws xob, Sony muaj qee qhov kev tshaj lij software thiab sensor muab rau hauv nws cov arsenal uas yuav siv los ua lub cim hauv kev lag luam tsheb," Counterpoint tus kws tshawb fawb laus Soumen Mandal hais txog Sony cov phiaj xwm tsheb fais fab.
Geely xyoo tas los tso tawm lub Geometry EX3 hluav taws xob tsheb, uas nws hu ua nws tus nqi pheej yig tshaj EV tso tawm rau hnub tim ntawm $ 9,200. Nws Zeekr hluav taws xob-tsheb hom tsim xyoo tas los yuav khiav Flyme OS, Geely fan club website hais tias.
Meizu tuaj yeem saib cov kev xaiv sab nraum lub xov tooj, ib yam nkaus. Nws cov xov tooj tau txib tsawg dua 1% ntawm Suav lag luam hauv thawj plaub lub hlis ntawm 2022, Wang sau tseg. Lub tuam txhab, uas tau tsim nyob rau hauv 2003, mus txog Tuam Tshoj ua lag luam feem ntawm ze li 17% nyob rau xyoo 2017 ua ntej poob qab lwm lub npe Suav. Meizu hais tias tam sim no nws muaj 600 lub khw muag khoom ntxiv rau 1,000 tus neeg ua haujlwm.
Tus tsim tawm smartphone tus thawj coj, Shen Ziyu, tau ua hais tawm hais tias nws lub tuam txhab thiab Geely ntseeg tias lawv tuaj yeem nrhiav cov neeg siv khoom los ntawm kev muab cov khoom sib txawv, tshwj xeeb tshaj yog cov hwm zoo.
Cov xov tooj smartphones thiab cov tsheb niaj hnub qhia cov cim ntawm kev ua haujlwm hauv tandem, hais tias Neil Mawston, tus thawj coj ntawm kev lag luam tshawb fawb lub tuam txhab Strategy Analytics. "Smartphones yog lub qhov rooj rau lub tsheb yav tom ntej," nws hais. "Smartphones tuaj yeem qhib lub qhov rooj, pib lub cav, xa cov ntsiab lus tsis txwv rau lub taub hau, nres lub tsheb thiab tswj lub roj teeb ntawm lub sijhawm.
"Lub Geely-Meizu deal tej zaum yuav yog ib tug nod rau Apple," Mawston ntxiv. "Yog tias Apple nthuav tawm iCar yav tom ntej, nws yuav muaj tseeb nrog rau iPhone, iPad, Saib, thiab ib qho VR (virtual reality) lossis AR (augmented reality) iav. Geely tuaj yeem ntse dua li peb paub. "
Tau qhov twg los: https://www.forbes.com/sites/ralphjennings/2022/07/14/why-chinese-car-giant-geely-bought-struggling-smartphone-maker-meizu/