Vim li cas Amazon Tuam Tshoj poob qab Alibaba, JD.com thiab Taobao

Tuam Tshoj txoj kev lag luam e-lag luam tau muaj nuj nqis ntawm $ 2 trillion hauv xyoo 2022, raws li GlobalData, thiab lub teb chaws tseem muaj cov chav nruab nrab loj hlob sai, ua rau nws ua lag luam txaus nyiam rau cov tuam txhab Asmeskas.

Amazon tau nkag mus rau Tuam Tshoj kev lag luam hauv xyoo 2004 los ntawm $ 75 lab tau txais ntawm Joyo.com, phau ntawv online thiab cov neeg muag khoom tshaj tawm. Kev sib koom ua lag luam rebranded rau Amazon Tuam Tshoj ntawm lub npe Amazon.cn hauv 2011.

Cov lag luam e-lag luam loj Alibaba Group thiab JD.com, uas ob leeg muaj thiab ua haujlwm qee qhov loj tshaj plaws thiab ntseeg siab tshaj plaws kev lag luam-rau-cov neeg siv khoom lag luam e-lag luam hauv lub tebchaws, tau ua pov thawj tias yog cov neeg sib tw loj heev uas muaj peev xwm kov yeej Amazon hauv Suav teb. Ntawm lwm cov laj thawj, ob lub tuam txhab kev yuav khoom, kev them nyiaj thiab kev xa khoom tau ua pov thawj kom muaj kev sib haum xeeb rau cov neeg siv khoom hauv Suav teb.

Nyob rau hauv nws cov xyoo dhau los, Amazon thawb nws e-nyeem ntawv thiab ntsiav tshuaj cov khoom muab, tab sis Tuam Tshoj txoj kev tswj hwm txoj kev pom zoo ncua ncua lawv qhov kev tshwm sim, uas tseem cuam tshuam kev loj hlob ntawm US e-commerce loj.

Nyob nruab nrab ntawm xyoo 2011 thiab 2012, Amazon qhov kev lag luam feem ntau hovered ntawm kwv yees li 15%, tab sis tom qab ntawd nws poob qis dua 1% los ntawm 2019, raws li iResearch. Amazon tau kaw nws txoj kev lag luam hauv Suav teb hauv lub Xya Hli 2019.

Tau qhov twg los: https://www.cnbc.com/2023/02/02/why-amazon-china-fell-behind-alibaba-jdcom-and-taobao.html