Yuav Ua Li Cas Lub Neej Yav Tom Ntej Rau Kev Pom Zoo Kev Pom Zoo Hauv Kev Lag Luam Wine

Los ntawm John Legend, mus rau Pink, rau George Clooney, mus rau Snoop Dogg-cov neeg ua koob tsheej yog kev sib koom ua ke zoo tshaj plaws thaum nws los tsim kev paub txog hom lag luam thiab nthuav tawm cov npe tshiab ntawm cawv thiab ntsuj plig. Xyoo 2019, cov kws sau nkauj thiab Grammy tus yeej Brandi Carlile tau tsim lub tuam txhab cawv hauv Washington raws li XOBC Cellars los nrhiav nyiaj rau nws cov nyiaj tsis muaj txiaj ntsig, Looking Out Foundation. Cov wines raug muag tshwj xeeb los ntawm lawv lub club wine, thiab cov khoom lag luam tuav cawv tog ntawm cov kiv cua raws li concerts. Ntau yam ntawm Hollywood cov neeg ua yeeb yam tau nqis peev hauv kev lag luam yeej tau ua rau pej xeem nyiam nyob rau xyoo tas los no. Siv raws li kev haus dej-ntawm-xaiv ntawm kev sib tham sib raug zoo, lossis mus rau kev lom zem los ntawm kev mus ncig ua si rau wineries, kev lag luam cawv tsis tu ncua nyob hauv lub neej ntawm tog.

Txawm hais tias qiv lawv cov npe rau lub hom phiaj, lossis ua qhov khoom tiag tiag, kev nqis peev thiab kev pom zoo yog nyob rau txhua lub sijhawm siab. Celebrity koom tes thiab co-branding npaj yog lucrative rau ob celebrity thiab producers. Cov npe nrov npe nyiam cov neeg tuaj saib uas twb tau tsim lawm, tso cai rau kev ncav cuag cov lag luam uas tej zaum yuav tsis tau siv yav dhau los.

Cov lus nug dhau los, lub hnub qub lub hwj chim thiab lub npe lees paub txaus txaus nyiam cov neeg tuaj saib hluas rau cawv? Raws li 2023 Silicon Valley Bank State of the US Wine Industry Report, kev lag luam cawv tau ua tsis tiav los nyiam cov neeg haus dej yau. Ib tsab xov xwm Forbes tsis ntev los no los ntawm Kate Dingwall tau hais txog tsab ntawv ceeb toom qhov kev tshawb pom. Cov tub ntxhais hluas haus dej niaj hnub no muaj ntau hom dej cawv thiab tsis muaj cawv xaiv los ntawm, thiab kev lag luam cawv yuav tsum tawm tsam rau lawv txoj kev nyiam thiab kev ncaj ncees. Cov tub ntxhais hluas haus dej xav ua kom zoo dua lawv cov kev paub nrog cawv thiab txuas nrog lub npe los ntawm kev ruaj khov thiab pob tshab. Lawv nrhiav cov kev paub tseeb uas hais ncaj qha rau lawv raws li cov neeg siv khoom, thiab xa cov ntsiab lus thiab lub ntsiab lus. Rau cov neeg tuaj saib hluas, kev ua tus kheej yog qhov tseem ceeb.

Savvy hom tab tom nrhiav txuas rau qhov sib txawv ntawm cov cawv txiv hmab thiab ua rau lawv cov cawv ntau dua, cuam tshuam, thiab muaj txiaj ntsig. Lub caij ntuj sov no, VinoTastr, txhawb nqa los ntawm TASTR, lub tuam txhab saj thev naus laus zis, tab tom tshaj tawm cov khoom siv tshawb pom tus kheej ua ke nrog ib qho app tsim los demystify cawv xaiv los ntawm kev txiav txim siab koj tus kheej cawv saj profile. Puas yog qhov tshiab frontier hauv wine marketing, qhov twg saj receptor kev tshawb fawb yog hloov txoj kev uas tib neeg xaiv thiab txaus siab rau wine thoob ntiaj teb?

"Siv VinoTastr Cov khoom siv nrhiav pom, cov neeg siv sim ntsuas nrawm thiab nyob rau hauv feeb ntawm kev sim, VinoTastr app txheeb xyuas ib qho ntawm tsib qhov tshwj xeeb VinoTastr profiles - Qab Zib Avenger, Savory Crusader, Lub Cev Tus Kws Lij Choj, Tus Thawj Coj Tus Thawj Coj, thiab Tannin Champion "hais tias Dr. Henry Barham, Tus Thawj Saib Xyuas Kev Tshawb Fawb thiab tus tsim ntawm TASTR.

Hollywood thiab kev lom zem xwm txheej feem ntau yog npaj rau cov neeg hluas. VinoTastr, ua ke nrog kev tshaj tawm kev lag luam kev lag luam, tuaj yeem coj mus rau hauv cov lag luam muaj peev xwm uas kev lag luam cawv yuav tau tawm tsam yav dhau los. Rau cov tub ntxhais hluas cov neeg siv khoom siv nrog lawv tus kheej profile, caw tuaj yeem ua ntau dua thoob plaws lub rooj tsavxwm.

Dr. Henry Barham hais tias, “Cov neeg siv nyiam kawm txog lawv qhov profile thiab sib piv nrog lawv cov phooj ywg. Rau qee tus, nws yog lub sijhawm muaj kev ywj pheej thaum kawg paub qhov nyiam uas feem ntau haum rau lawv lub palate. " Nws hais ntxiv tias, “Nws hloov tag nrho txoj kev uas tib neeg saib cawv. Nws yuav siv sij hawm kwv yees tawm ntawm kev yuav cawv thiab qhib qhov rooj rau kev tshawb nrhiav. "

Thaum lub koob npe nrov pom zoo thiab kev lom zem muaj txiaj ntsig tseem ceeb tshaj plaws hauv kev lag luam cawv, lub tuam txhab tab tom tsim txoj hauv kev tshiab rau cov khoom lag luam, cov khw muag khoom, thiab cov neeg siv khoom mus nrhiav.

"VinoTastr ua kev zoo siab rau ntau haiv neeg ntawm palates thiab qhib lub qhov rooj ntawm saj kev tshawb fawb rau lub ntiaj teb ntawm cawv. Zoo li hnav tsom iav thawj zaug; Kev paub txog koj qhov kev saj ua rau koj ua kom zoo dua koj qhov kev paub cawv, "hais tias Dr. Barham

Txawm hais tias kev pom zoo tseem tshwm sim cov npe muaj ntau dua li puas tau nrhiav kom nthuav lawv txoj kev sib raug zoo nrog cov txuj ci kom ua kom muaj tseeb dua. Canned wine tuam txhab Archer Roose, tsim los ntawm Marian Leitner-Waldman thiab pib hauv 2014, yog ib qho piv txwv tseem ceeb ntawm qhov no los ntawm nws txoj kev koom tes nrog Cocaine Bear hnub qub Elizabeth Banks.

Nyob rau qhov tseeb rov ntawm Fast Company's Creative Control podcast nws hais txog kev sib raug zoo, "Los ntawm kuv thawj zaug sib tham nrog nws, kuv hais tias, qhov no yuav tsis tau zaum ntawm lub koob yees duab hais tias, 'Qhov no zoo heev," Leitner-Waldman hais. "Kuv xav kom koj tau yuav rau hauv lub hom thiab peb tab tom ua dab tsi. Tom qab ntawd kuv xav kom koj sim peb xav seb peb tuaj yeem qhia cov lus no txawv li cas thiab lom zem thiab nyob rau hauv ib txoj kev uas yuav txiav txim siab los ntawm txhua lub suab nrov uas muaj nyob ntawd. "

Tom qab ntawd nws hais ntxiv, "Kuv tsuas yog xav tias kev pom zoo, hauv paus, tsis muaj zog npaum li lawv tau ua," Leitner-Waldman hais. “Thiab qhov ntawd yog vim kev tshaj xov xwm hloov pauv qhov kev ua si. Peb cia siab ntau ntxiv rau cov lus pom zoo ntawm cov phooj ywg. "

Cov tsev txhab nyiaj tau ua qhov tseem ceeb hauv lub tuam txhab kev loj hlob tom qab. Koom nrog txhua yam los ntawm pitches mus rau kev faib tawm thaum tswj hwm nws lub sijhawm ua yeeb yam.

VinoTastr txhawb kom cov neeg siv khoom tuaj yeem koom nrog lawv tus kheej profile. Qhov no tuaj yeem ua rau lub nra hnyav ntawm kev yuav khoom rau cawv, thiab tso cai rau kev yooj yim thaum ua cawv. Cov thev naus laus zis tshiab tuaj yeem hais tshwj xeeb rau cov neeg haus cawv txiv hmab txiv ntoo tshiab, uas tuaj yeem kav nrog kev thaj yeeb ntawm lub siab, thiab tsis txhob poob rau hauv khw muag khoom txaj muag nrog kev paub tsis meej.

Tej zaum Pink tuaj yeem tsim qhov zoo meej Sweet Avenger Rose lossis Snoop Dogg yuav tso nws tus pas dej tom ntej rau Tannin Champions. Lub neej yav tom ntej ntawm cov npe nrov npe thiab txhua hom cawv txiv hmab yuav zoo sib xws ntawm kev sib tshuam ntawm kev tshawb fawb thiab kev xav.