Dab tsi Online Retailers tau yuam kev txog Algorithms thiab AI

Nyob ib ncig ntawm lub sijhawm uas COVID-19 kis thoob qhov txhia chaw tau tuav hauv 2020, ib pab pawg ntawm kev lag luam e-lag luam, ncaj qha rau cov neeg siv khoom, kev saib xyuas tus kheej, thiab cov tuam txhab npaj zaub mov tau raug qhuas los ua cov khw muag khoom loj tshaj plaws rov tsim kho cov kev lag luam hauv online los ntawm crunching. cov ntaub ntawv ntawm tus neeg siv khoom tus cwj pwm.

Hauv 2018, kev lag luam luam ntawv xov xwm RetailDive.com tshaj tawm Katrina Lake “Dab Neeg Ntawm Lub Xyoo"rau nws lub luag haujlwm ua tus tsim thiab CEO ntawm Plooj Kho, lub vev xaib zam muab kev pabcuam rau cov khoom muag los ntawm 3,900 ib nrab sijhawm stylists. Hauv ib tsab xov xwm luam tawm nyob rau hauv Harvard Kev Tshawb Fawb Kev Lag Luam Nyob rau tib lub sijhawm, Lake tau piav qhia nws lub tuam txhab raws li "cov ntaub ntawv tshawb fawb," nrog cov nyiaj tau los "nyob ntawm cov lus pom zoo los ntawm nws cov algorithm."

Stitch Fix tau yog ib qho piv txwv pom ntau dua ntawm qhov nce ntawm qhov hu ua subscription box retailers. Cov npe suav nrog cov khw muag khoom zoo nkauj Birchbox, uas "curates" thiab xa mus rau cov neeg siv khoom sau los ntawm cov khoom lag luam raws li kev yuav khoom yav dhau los thiab cov txheej txheem uas txheeb xyuas cov neeg siv khoom raws hnub nyoog, qhov chaw, thiab lwm yam ntaub ntawv cov ntsiab lus. Xiav Plaub Hlis, ib qho kev pabcuam noj mov npaj, yog lwm qhov tseem ceeb nkag.

Thaum pib ntawm 2021, peb xyoos tom qab lub tuam txhab mus rau pej xeem, Stitch Fix qhov kev lag luam peev nyiaj txiag yog ib qho txiaj ntsig $ 10 billion.

Niaj hnub no, tsuas yog kaum yim lub hlis tom qab, cov Tshuag tau poob txog 95% ntawm nws cov nqi thiab lub tuam txhab yog cia siab tias yuav tshaj tawm nws thawj xyoo kev muag khoom poob qis txij li nws tau mus rau pej xeem hauv 2017.

Ib yam li ntawd, Xiav Plaub Hlis tau dhau los ua ib qho kev nqis peev tseem ceeb tshaj plaws - tsib xyoos tom qab nws cov khoom lag luam tau pib ntawm $ 140 ib feem nws tau ua lag luam tsawg dua $ 4.

Vim li cas cov kev cuam tshuam tau cuam tshuam?

Raws li nws hloov tawm, cov cim ceeb toom tau pom tseeb rov qab rau xyoo 2018. Nyob rau hauv ib daim uas tau tshwm sim ntawm Quartz.com, Luis Perez-Breva, kws qhia ntawv thiab kws tshawb fawb ntawm MIT Lub Tsev Kawm Ntawv ntawm Engineering, tau ceeb toom tias, "Ntau tus neeg muag khoom tsis nco qab dab tsi tiag tiag pab cov neeg siv khoom: kev pab hauv khw los ntawm tib neeg cov neeg ua haujlwm."

Raws li Perez-Breva, "Yuav kom tau txais cov ntaub ntawv huv huv rau kev kawm tshuab (Artificial Intelligence lossis AI), piv txwv li, ntau lub khw muag khoom xa cov neeg siv khoom nug uas yooj yim rau cov khoos phis tawj ua haujlwm."

Tab sis, nws hais tias, "Cov neeg siv khoom tsis yog AIs. Feem ntau yeej tsis teb cov lus nug, thiab ntau tus sau txhua yam uas lawv nco qab. Qhov no ua rau cov khw muag khoom tsis raug ... cov ntaub ntawv. "

Tsis tas li hauv 2018, kev sab laj loj heev McKinsey & Co. tau soj ntsuam ntau dua 5,000 Asmeskas cov neeg siv khoom hais txog cov kev pabcuam subscription thiab pom tias, "tus nqi churn yog siab (ze li 40 feem pua)) ...

Daim ntawv tshaj tawm McKinsey tau xaus lus tias, "Cov neeg siv khoom tsis muaj kev hlub ntawm kev sau npe. Yog tias muaj dab tsi, qhov yuav tsum tau kos npe rau ib qho kev xav tau rov ua dua thiab ua rau nws nyuaj rau kom tau txais cov neeg siv khoom. "

Lub caij no, ntau tus kws tshawb fawb tau sau txog cov kev pheej hmoo cuam tshuam nrog kev sau cov ntaub ntawv ntawm tus neeg yuav khoom. Tej zaum nws yuav pab tau rau cov neeg siv khoom uas tus neeg muag khoom paub txog lawv cov khau loj thiab xim nyiam. Tab sis yuav ua li cas thaum cov ntaub ntawv sau los ntawm AI thiab algorithms suav nrog kev yuav tshuaj tiv thaiv kev yug menyuam?

Rau ib tug ntev lub sij hawm koom nyob rau hauv thiab soj ntsuam ntawm lub khw muag khoom kev lag luam, ib tug qub maxim los rau hauv siab: ntau yam hloov, qhov ntau lawv nyob ib yam. AI yog lub cuab yeej muaj zog hauv kev tswj xyuas kev xa khoom, khoom muag, thiab lwm yam kev txhawj xeeb txog kev tswj hwm kev lag luam. Nyob rau hauv cov ntaub ntawv ntawm kev cia siab rau cov neeg siv khoom tus cwj pwm, qee qhov nws muaj txiaj ntsig tab sis tsuas yog siv tau zoo.

Yog tias cov khw muag khoom xav paub seb cov neeg siv khoom xav tau dab tsi, lawv muaj lub sijhawm sim los tshawb nrhiav - los ntawm cov neeg siv khoom sim cov khoom thiab cov nqi ua ntej ua cov peev txheej muaj nuj nqis. Hloov ntawm cov ntaub ntawv crunching raws li tus cwj pwm yav dhau los, lossis "kho" cov ntaub ntawv ntawm cov neeg siv khoom noj khoom haus raws li kev kawm tshuab, cov khw muag khoom tuaj yeem kwv yees qhov kev xav tau ntau dua thiab yav tom ntej los ntawm kev siv cov kev txawj ntse tiag tiag sau los ntawm lub sijhawm online nrog cov neeg yuav khoom tiag. Thiab, yog tias koj yuav siv lub algorithm, koj tuaj yeem ua pov thawj nws ua haujlwm ntau dua.