Dab tsi zoo nkauj thiab thev naus laus zis muaj nyob hauv ib qho - Thiab yog vim li cas nws tseem ceeb rau ntau lub khw muag khoom

Thaum koj xav txog txhua yam koj yuav yuav raws li cov neeg siv khoom, thiab cov khoom zoo sib xws lossis txawv li cas, dab tsi los rau hauv siab tias yog nyob rau qhov sib txawv ntawm cov spectrum? Yuav ua li cas hais txog lipstick thiab xov tooj? Lawv zoo li tsis muaj ntau qhov sib xws, puas yog?

Tam sim no, xav txog yuav ua li cas thiab qhov twg lawv muag.

Xav txog NordstromJWN
, Bloomingdale's, thiab Sephora. Duab lawv cov khoom pleev xim rau hauv pem teb los yog mus rau lawv lub vev xaib thiab sau cov npe sib tshooj uas koj pom. Clinique, NARS, txawm tias Yves Saint Laurent tshwm sim ntawm peb lub khw. Ntau tshaj li ib nrab ntawm cov khoom lag luam zoo nkauj thiab cov khoom muag muag ntawm ib qho ntawm cov khw muag khoom no yog muag ntawm lwm tus - thiab nws yog ib zaj dab neeg zoo sib xws ntawm Saks Fifth Avenue thiab Neiman Marcus. Txawm Ulta BeautyULTA
tau koom nrog fray, yeej nce koob meej npe faib nyob rau hauv xyoo tas los.

Tom ntej no, xav txog cov kev xaiv uas koj muaj zaum kawg koj nyob hauv kev ua lag luam rau lub smartphone lossis ntsiav tshuaj tshiab. Yog tias koj tab tom yuav los ntawm koj tus neeg nqa khoom, yog Verizon, T-Mobile, lossis AT&T, tej zaum koj tuaj yeem suav rau koj cov kev xaiv zoo sib xws; cov tuam txhab no txhua tus yuav tau muaj cov cuab yeej tshiab los ntawm cov tuam txhab tseem ceeb, xws li AppleAAPL
thiab Samsung, uas sib sau ua ke 86% ntawm US smartphone lag luam. Tau kawg, Apple thiab Samsung muaj lawv lub khw muag khoom uas, tshwj tsis yog qee lub sijhawm tshwj xeeb, Tshuag tib lub xov tooj thiab ntsiav tshuaj raws li lawv cov neeg koom tes.

Yog li, vim li cas tus neeg siv khoom xaiv yuav cov qauv kev zoo nkauj lossis cov cuab yeej siv thev naus laus zis los ntawm ib lub khw muag khoom es tsis txhob yuav cov khoom qub los ntawm lwm lub khw, thiab qhov no txhais li cas rau cov khoom lossis cov kev pabcuam txhua lub khw muag khoom ntau lub npe uas nws xaiv sib tshooj nrog lwm tus. yog muag?

1. Qhov chaw yog qhov tseem ceeb: Puas yog tus neeg muag khoom nyob rau hauv ib qho chaw - ntawm txoj kev lub cev thiab ntawm qhov piv txwv (cov xov tooj digital hla lub vev xaib, txawb, thib peb cov apps, thiab cov lag luam wholesale) - qhov yooj yim rau cov neeg siv khoom lag luam pom nws thiab yooj yim rau lawv mus xyuas? Puas yog lub rooj sab laj zoo rau kev sib txuas lus tau yooj yim?
2. Nyiaj tham: Tus nqi yog dab tsi? Tsis yog MSRP xwb, uas tej zaum yuav zoo ib yam li ntawm cov neeg sib tw nrog kev xaiv zoo sib xws, tab sis dab tsi yog tus neeg siv khoom them tom qab ntau yam kev txhawb siab thiab kev txhawb nqa, nthuav dav thoob plaws lub sijhawm, suav nrog tus nqi ntawm cov kev pabcuam ncaj ncees thiab khoom plig nrog kev yuav khoom?
3. Kev sib txawv ua rau nws… txawv: Yog tias tus neeg muag khoom muag muag ib lub npe kuj muaj nyob rau lwm qhov, puas muaj lub kaum sab xis los sib tham txog kev sib tw tshwj xeeb nrog tus neeg muag khoom, xws li qhov loj lossis xim sib tw yuav tsis tuaj yeem nqa? Txawm li cas los xij, yuav ua li cas kev lag luam kev lag luam them nyiaj los ntawm kev tham txog cov khoom lossis kev pabcuam hauv ib txoj hauv kev - lossis ntawm lub platform - uas yog qhov tshwj xeeb rau ib lub tuam txhab thiab txawv ntawm lwm yam?
4. Ib puag ncig teeb meem: Yuav ua li cas lub khw - dua, ob lub cev thiab digital - tsim thiab nws hais li cas txog cov khoom raug nthuav tawm? Cov neeg siv khoom puas tuaj yeem nrhiav tau? Puas yog qhov kev zoo siab? Puas yog qhov yuam kev uas cov neeg siv khoom yuav tuaj xyuas txawm tias lawv tsuas yog tshawb xyuas? Ntawm Verizon, pab pawg muag khoom kev paub dhau los kuv tau coj siv sijhawm rov pom dua omnichannel yooj yim thiab tsav tsheb Verizon Express cov khw muag khoom kom xa cov neeg siv khoom tshiab taug kev hauv txoj hauv kev yooj yim.
5. Kev Pabcuam Muag: Dab tsi yog pab pawg - tib neeg ua haujlwm hauv khw lossis chaw pabcuam - ntxiv rau qhov kev paub dhau los? Puas yog lawv pab tau lossis puas yog tsom rau kev muag khoom? Lawv puas coj cov neeg yuav khoom mus rau cov khoom tsim nyog rau lawv? Lawv puas tuaj yeem muab cov lus qhia thiab kev qhia hauv txoj hauv kev uas cov neeg sib tw tsis yog? Lawv puas tuaj yeem siv thev naus laus zis los ua qhov no? Bobbi Brown tus kheej e-commerce site muag tib yam khoom raws li nws cov neeg koom tes lag luam wholesale, tab sis muaj cov kev muaj tiag tiag pleev sim-ons uas ntau qhov tom kawg tsis ua.
6. Kev ua raws li kev nco qab: Tom qab muag, dab tsi yog kev lag luam thiab kev txhawb nqa uas tsim nyog rov ua lag luam hauv cov khoom lag luam?