Westfield Property Pilots Program Rau Cov Lag Luam Hauv Zos

Westfield Garden State Plaza hauv Paramus, NJ yog ib lub khw muag khoom loj tshaj plaws hauv Asmeskas, thiab nws feem ntau muaj cov npe tos ntawm cov khw muag khoom thiab kev lom zem cov neeg xauj tsev vying rau qhov chaw zoo ntawm lub khw kom muaj.

Tab sis tam sim no, lub khw tau paub txog nws lub neej yav tom ntej tsis yog tsuas yog tau txais lub npe loj, cov neeg xauj tsev hauv tebchaws, tab sis kuj tseem qhib nws lub qhov rooj rau cov tswv lag luam hauv zos.

Lub khw tau koom tes nrog ib lub xeev Lub Chaw Tsim Kho Kev Lag Luam Me los ua kom yooj yim rau cov lag luam me, tshwj xeeb yog cov tuam txhab me me thiab cov poj niam cov tuam txhab, los ua cov neeg xauj tsev, tsis muaj kev nqis peev pib lossis kev cog lus mus sij hawm ntev feem ntau koom nrog kev qhib lub khw ntawm ib mega-mall.

Lub khw tau muab cov kev xaiv hloov pauv, luv luv, thiab sib piv cov tswv lag luam me nrog cov chaw npaj txhij uas lawv tuaj yeem pib muag yuav luag tam sim ntawd, yam tsis muaj nqi tsim khoom loj.

Cov tswv lag luam me tau txais txiaj ntsig los ntawm kev nkag mus rau ko taw tsheb, muag, thiab lo lus ntawm qhov ncauj uas los ntawm kev nyob hauv lub khw uas rub ntau dua 18 lab tus neeg tuaj xyuas hauv ib xyoos, txawm tias thaum muaj kev sib kis.

Qhov kev zov me nyuam, uas Plaza lub tuam txhab niam txiv, Unibail-Rodamco-Westfield, tab tom npaj yuav nthuav tawm mus rau nws lwm lub khw hauv Westfield, tuaj yeem ua pov thawj tias yog lub tswv yim ntse nyob rau lub sijhawm thaum feem coob ntawm cov neeg siv khoom hais tias lawv mob siab rau txhawb kev lag luam me. , thiab mus yuav khoom hauv zos, vim muaj kev sib kis.

Txoj kev pib yog tsim "kom coj Txoj Kev Loj mus rau theem loj," said Chris Neidhardt, tus thawj coj ntawm kev xauj tsev ntawm Westfield Garden State Plaza. Tab sis nws kuj tau npaj siab kom ncav cuag cov lag luam tshaj li cov khw muag khoom niam-thiab-pop ntawm Main Street, Neidhardt tau hais. Nws tau hais tias "Nws tuaj yeem yog cov hom lag luam digitally, thawj-rau-ua lag luam hom," thiab txawm tias cov neeg lag luam tsim cov khoom lag luam tawm hauv lawv lub tsev, nws hais.

Qhov kev zov me nyuam tau pom thawj zaug los ntawm cov thawj coj hauv khw thaum lub sijhawm muaj kev sib kis tau raug kaw rau Main Street kev lag luam thiab tseem tab tom tsim cov chaw seem hauv khw.

Westfield Garden State Plaza koom tes nrog New Jersey Small Business Development Center raws li nyob ze Ramapo College. "Peb zoo siab tias cov thawj coj hauv khw tau sim coj cov zej zog mus rau hauv lub khw raws li cov ntsiab lus uas tsim nyog rau cov lag luam me kom ua tau qhov kev vam meej," said Vince Vicari, tus thawj coj hauv cheeb tsam ntawm Lub Chaw Txhim Kho Kev Lag Luam Me (SBDC).

Lub khw thiab SBDC tau tuav lub rooj sib tham hauv Lub Ob Hlis los qhia cov lag luam me hauv zos rau cov hauv kev hauv khw. Lub rooj sib tham ntawd ua rau muaj kev txaus siab los ntawm kwv yees li 200 lub lag luam, Tiffany Ramirez, tus thawj tswj kev lag luam ntawm Westfield Garden State Plaza tau hais.

Cov neeg tuaj koom ua lag luam me tau hais rau lub khw "qhov no yog kev npau suav rau kuv kom muaj lub khw hauv Garden State Plaza," Ramirez hais.

Ramirez tau hais tias "Lawv saib ntawm lub khw yog ib lub lag luam loj loj uas txaus ntshai nkag mus," Ramirez hais. Nws tau hais tias "Peb xav rhuav tshem qhov thaiv ntawd rau lawv thiab qhia lawv tias muaj sijhawm ntawm no thiab txhawb nqa lawv," nws hais.

Ib qho ntawm thawj tus tswv lag luam qhib ntawm lub khw los ntawm qhov kev zov me nyuam, Erika Oldham, tus tswv ntawm Chic Qab Zib, lub tsev noj mov uas muag cov ncuav mog qab zib, cupcakes, ncuav qab zib, ncuav mog qab zib pops, ncuav mog qab zib jars, thiab lwm yam khoom qab zib, hais tias nws xav tsis thoob li cas. sai thiab yooj yim nws yog rau nws qhib ntawm lub khw.

Oldham tau ua haujlwm nws txoj kev lag luam rau ntau tshaj kaum xyoo, thiab tseem muaj lub khw hauv plawv nroog Englewood, NJ

Nws tau mus txog ntawm lub khw hais txog kev qhib lub tshuab ua khoom qab zib, thiab Neidhardt tau qhia nws qhov chaw npaj npaj txav mus rau hauv lub khw tseem ceeb uas tau so los ntawm tus neeg xauj khoom noj yav dhau los.

"Thaum peb pib tham cov lej, nws zoo li kev ua si zoo kom tau txais peb nyob rau hauv pem hauv ntej ntawm cov neeg coob coob, ib qho uas yuav nthuav peb cov hneev taw ntawm tus nqi nkag qis dua li qhov kuv nyuam qhuav tau siv los tsim kuv lub khw hauv Englewood," said Oldham. , leej twg yog tus kawg ntawm Food Network's Winner Cake All show.

Txij li thaum pib lub Plaub Hlis, Oldham tau txaus siab rau nws qhov Chic Sugars khw kiosk tau ua haujlwm li cas. Ib tug xov tooj ntawm nws cov khoom nrov tshaj plaws, xws li macarons thiab ncuav mog qab zib hub, tau muag tawm txhua hnub, thiab nws tau pom ob tug lej muag kev loj hlob txij li thaum qhib.

Oldham kuj tau tsim cov khob noom cookie rau cov rooj sib tham hauv khw, thiab cov yeeb yaj kiab qhib ntawm lub khw AMC multiplex, thiab tab tom tham nrog cov khw noj mov hauv khw txog kev muab cov ncuav qab zib thiab lwm yam khoom qab zib.

Lub kiosk kuj yog kev tshaj tawm zoo rau nws lub khw Englewood, thiab nws txoj kev lag luam ncuav mog qab zib, Oldham tau hais. "Nws tau ua rau peb nyob rau pem hauv ntej ntawm cov neeg uas peb yuav tsis tas yuav muaj peev xwm ua ntej," nws hais.

Tonnie Rozier, tus tswv ntawm Tonnie's Minis, khoom noj qab zib nrog lub khw hauv Newark, NJ thiab ib qho yuav qhib hauv Edgewater, NJ tau hais tias thaum nws hnov ​​​​txog Garden State Plaza pib nws tau ntsib Neidhardt thiab Ramirez thiab txiav txim siab tam sim ntawd "Kuv xav tau. hauv."

"Kuv tsis tau nrhiav lwm qhov chaw thaum lub sijhawm, tab sis thaum kuv pom lub khw thiab kuv pom cov lej thiab pom lub sijhawm." Rozier tau hais tias nws tau txiav txim siab tias nws yog qhov zoo dhau los dhau.

Rozier tau hais tias "Kuv tau sim mus rau lwm lub khw yav dhau los," thiab cov kev cai xauj tsev ib txwm ua rau nws nyuaj rau cov lag luam me tawg, Rozier tau hais.

Lub Plaza muab nws daim ntawv xauj tsev luv luv uas yuav cia nws pom tias lub khw yog qhov zoo rau nws cov khoom, thiab qhov chaw uas twb muaj lawm.

Nws tau hais tias "Lub sijhawm mus rau qhov chaw yam tsis muaj kev them nyiaj hnyav yog qhov tawg loj rau cov lag luam me," nws hais.

Lub khw thiab cov neeg xauj tsev tsis tau qhia tias cov lag luam me tau them nqi xauj tsev li cas. thiab cov thawj coj hauv khw tau hais tias lawv tsis tuaj yeem hais txog tus nqi xauj tsev ib lub lag luam yuav xav tias yuav them vim tias cov nqi xauj tsev sib txawv heev raws li qhov chaw thiab cov nqe lus xauj tsev.

Vicari ntawm SBDC tau hais tias lub hom phiaj ntawm qhov kev zov me nyuam yog kom pom zoo cov lag luam me uas tuaj yeem ua tiav hauv qhov chaw ntawm lub khw thaum them nqi lag luam rau cov nqi xauj tsev thiab lwm yam nuj nqis, tsis txhob cia siab rau kev txhawb siab lossis kev txo nqi. SBDC muab cov lus qhia thiab kev txhawb nqa thiab nrhiav kev pom zoo rau cov lag luam uas yuav ua tau zoo rau txoj haujlwm, nws hais.

Nws tau hais tias "Peb xav kom paub tseeb tias lawv yuav muaj peev xwm ua tau nyiaj," nws hais.

Tsis zoo li cov khw muag khoom loj hauv tebchaws, cov lag luam me uas xav txog qhov chaw tshiab "yuav tsum tau txais nws thawj zaug," Vicari tau hais. Nws tau hais tias "Thaum koj ua lag luam me koj tsis tuaj yeem rov qab mus txog thiab them nyiaj rau qhov ua yuam kev koj tau ua raws txoj kev," nws hais.