Snap Inc (NYSE: SNAP), Hnub Thursday, tau hais tias nws tab tom taug kev kom dhau 1.0 billion tus neeg siv lub hli ua haujlwm nyob rau ob mus rau peb xyoos tom ntej. Shares tseem xaus li 4.0% down hnub no.
Lwm qhov hloov tshiab los ntawm Snap tus neeg ua lag luam hnub
- Snapchat tam sim no muaj ntau dua 750 lab cov neeg siv txhua hli
- 300 lab siv Spotlight (TikTok tus neeg sib tw) txhua lub hlis
- Cov neeg siv Asmeskas, qhov nruab nrab, qhib Snapchat ze li 40 zaug hauv ib hnub
- Snapchat + (kev pabcuam them nyiaj) tam sim no muaj 2.5 lab tus neeg siv khoom
Hauv kev sib piv, Pinterest muaj 450 lab MAUs tam sim no thaum TikTok twb zoo tshaj 1.0 billion. Snap Tshuag yog nce ntau tshaj 20% rau lub xyoo ntawm kev sau ntawv.
Puas yog koj tab tom nrhiav kom tau cov xov xwm ceev, kub-cov lus qhia thiab kev tsom xam kev ua lag luam?
Sau npe rau Invezz cov ntawv xov xwm, hnub no.
Ntawm nws cov neeg ua lag luam hnub no, Snap Inc kuj teased nws cov khoom tshiab, suav nrog 3D Snap Daim Ntawv Qhia thiab Cov Zej Zog. Cov kev hloov tshiab tuaj txog tsuas yog lub lis piam tom qab lub tuam txhab social media tshaj tawm nws cov nyiaj tau los loj tshaj plaws hauv ib lub hlis twg (Nyeem Ntxiv).
CEO's take on direct teb advertising
Tsis tas li ntawd nyob rau hnub Thursday, CEO Evan Spiegel tau hais tias qhov kev tsom mus ze ze yog cov lus teb ncaj qha (DR) tshaj tawm uas tau ntaus cov lag luam tsom mus rau kev loj hlob. Hais lus nrog CNBC's Julia Boorstin, nws hais tias:
Peb tau ua haujlwm hnyav los pab tib neeg ntsuas kev tshaj tawm hauv txoj hauv kev tshiab uas siv cov khoom xws li peb qhov hloov pauv API, txhim kho daim ntawv thov rau txoj hauv kev uas tib neeg koom nrog kev tshaj tawm, thiab rov ua dua peb cov qauv kev kawm tshuab.
DR tam sim no ua rau kwv yees li ob feem peb ntawm lub tuam txhab cov nyiaj tau los thiab yog lub hauv paus rau kev tsav nws cov nyiaj tau los tshaj tawm CAGR ntawm ntau dua 50% hauv tsib xyoos uas tau xaus rau xyoo 2021.
Tus thawj coj tseem tau hais tias Snapchat rau kev tshaj tawm yog "kev sib txawv" piv rau Netflix thiab lwm lub vev xaib streaming.
Source: https://invezz.com/news/2023/02/16/snapchat-on-track-to-1-0-billion-users/