Ib tus neeg ua haujlwm muab cov neeg siv khoom lawv xaj hauv kev tsav tsheb ntawm lub tsev noj mov Wendy's fast food hauv Pinole, California, hnub Wednesday, Tsib Hlis 25, 2022.
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Wendy tus feem ntau tau txais txiaj ntsig nrog kev tsav tsheb dhau los ntawm kev txiav txim, tab sis burger saw tsav-thru raug thiab cov neeg siv khoom txaus siab cov qhab nia lagged qab nws cov neeg sib tw xyoo no, raws li kev tshawb fawb tshiab.
Txoj kev tshawb no tau tshaj tawm hnub Tuesday los tom qab txoj kev tsav tsheb dhau los tau dhau los ua tus tsav tsheb muag khoom tseem ceeb rau cov khoom noj ceev ceev thaum ntxov ntawm kev kis tus kabmob kis, thaum ntau lub tsev noj mov kaw lawv chav noj mov thiab cov neeg siv khoom muaj kev nyab xeeb hauv lawv lub tsheb.
Txoj kev hloov mus rau kev tsav tsheb mus rau kev txiav txim tau ua rau cov khoom noj ceev ceev, uas tseem ua haujlwm kom tau txais kev pabcuam rov qab mus rau qhov kev sib kis ceev ceev. Xyoo no, tag nrho lub sijhawm nruab nrab siv nyob rau hauv txoj kev tsav tsheb yog 6 feeb thiab 13 vib nas this, raws li Intouch Insight's kev kawm tsav tsheb txhua xyoo. Qhov ntawd yog kwv yees li 10 vib nas this sai dua xyoo tas los, tab sis tseem muaj li 45 vib nas this qeeb dua 2019 qhov nruab nrab.
Lub lag luam kev ua tau zoo los ntawm Wendy's los txawm tias tus tsim Dave Thomas tau pab nrov tsav-thru qhov rais los ntawm kev tsim lub qhov rais khaws khoom ua ib feem ntawm lub tsev noj mov thib ob hauv xyoo 1970. Lub tswv yim tau dhau los ua ib qho tseem ceeb hauv kev lag luam khoom noj ceev, nrog tsav-thru. xaj accounting rau kwv yees li ob feem peb ntawm kev muag khoom. Ntau chains zoo li Taco Bell thiab Burger King tab tom tsim tsev noj mov nrog ob lossis txawm peb txoj kev tsav tsheb, thiab McDonald lub thiab Panera Bread yog cov tuam txhab lag luam sim tawm automating tsav-thru ordering.
Txoj kev kawm Intouch Insight yog raws li kev mus ntsib ntau dua 1,500 qhov chaw ntawm Arby's, Burger King, Carl's Jr., Chick-fil-A, Dunkin', Hardee's, KFC, McDonald's, Taco Bell thiab Wendy's. Cov neeg yuav khoom tsis meej tau xaj los ntawm txoj kev tsav tsheb mus rau ntau lub sijhawm txij lub Rau Hli mus txog Lub Xya Hli.
Wendy's muaj qhov kev txiav txim qis tshaj plaws thiab cov neeg siv khoom txaus siab cov qhab nia ntawm cov saw hlau tshawb fawb, tsuas yog 79% ntawm kev txiav txim tsav-thru ua tiav kom raug. McDonald's thiab Arby's muaj qhov raug qhov tseeb zoo tshaj plaws ntawm 89% ntawm kev txiav txim raug. Wendy's tau txais txiaj ntsig ntawm cov neeg siv khoom txaus siab ntawm 82%, thaum Carl's Jr. thiab Chick-fil-A faib qhov chaw saum toj kawg nkaus nrog 95% txaus siab.
Wendy cov qhabnias ntawm cov neeg siv khoom txaus siab tsawg yuav ua rau nws qhov kev ua tau zoo tsis ntev los no, Evercore ISI tus kws tshuaj ntsuam David Palmer sau rau hauv daim ntawv tshawb fawb. Hauv nws lub quarter thib ob, burger saw tau tshaj tawm US tib lub khw muag khoom loj hlob ntawm 2.3%, poob qis ntawm kev cia siab.
Ib tus neeg sawv cev rau Wendy's tsis tau rov qab thov kev tawm tswv yim tam sim ntawd los ntawm CNBC.
Rau xyoo thib peb ua ke, Chick-fil-A muaj lub sijhawm ceev tshaj plaws thaum suav cov tsheb hauv kab, thaum McDonald's tau txais qhov thib ob. Tab sis Chick-fil-A kuj muaj cov kab ntev tshaj plaws, nrog rau qhov nruab nrab ntawm 4.74 lub tsheb tos rau lawv cov xaj. Qhov ntawd txhais tau hais tias nws muaj lub sijhawm nruab nrab ntev tshaj plaws siv nyob rau hauv txoj kab tsav-thru txawm tias nws qhov kev pabcuam nrawm. Yum Hom ' Taco Bell leapfrogged los ntawm qhov chaw thib tsib mus rau qhov chaw thib peb xyoo no, thaum Wendy poob mus rau qhov chaw thib rau, raws li CNBC tsom xam ntawm cov ntaub ntawv.
Wendy's drive-thru speed tau deteriorated feem ntau ntawm cov chains soj ntsuam. Nws muaj lub sijhawm ua haujlwm nruab nrab ntawm 4 feeb thiab 35 vib nas this, uas yog 20% ntev dua li xyoo 2019, raws li kev tshuaj xyuas ywj pheej los ntawm Evercore's Palmer. Lwm cov chains ze li khaws lawv cov kev pabcuam ua ntej kis thoob qhov txhia chaw. Piv txwv li, tus neeg ua yeeb yam zoo tshaj plaws Chick-fil-A lub sijhawm ua haujlwm ntawm 5 feeb thiab 25 vib nas this tsuas yog 1% qeeb dua txawm tias muaj kev muag khoom hauv ib lub tsev noj mov los ntawm 27% tib lub sijhawm, Palmer tau sau ntawv hauv kev tshawb fawb.
Chick-fil-A kuj tau ua thawj qhov chaw rau lwm qhov kev ntsuas. Nws cov neeg ua haujlwm tau raug ntaus nqi rau tus phooj ywg tshaj plaws, thiab nws tau khi nrog Taco Tswb raws li cov saw nrog cov khoom noj zoo tshaj plaws, txhais tau tias cov zaub mov tau saj raws li qhov xav tau.
Chick-fil-A txoj kev tsav-thru txoj kab thiab lub koob npe nrov rau cov neeg siv khoom tau pab txhawb cov qaib cov muag kev loj hlob nyob rau xyoo tas los no, txawm tias muaj kev sib cav txog kev pub dawb rau cov pab pawg neeg LGBTQ. Hauv xyoo 2018, nws tau dhau los ua lub tsev noj mov loj thib peb hauv Asmeskas los ntawm kev muag khoom, tom qab tsuas yog McDonald's thiab Starbucks. Cov tuam txhab ntiag tug tau tshaj tawm txog $ 16.67 nphom kev muag khoom thoob plaws rau xyoo 2021, raws li cov ntaub ntawv tshaj tawm franchise.
Tau qhov twg los: https://www.cnbc.com/2022/10/04/wendys-drive-thru-lanes-struggle-while-chick-fil-a-has-fastest-service-report-says.html