'Lub Tsev ntawm Zaj' series logo tso tawm ntawm lub xov tooj screen thiab HBO Max lub vev xaib tau pom hauv daim duab qhia no tau coj los rau lub Yim Hli 16, 2022.
Jakub Porzycki | Nurphoto | Cov duab Getty
Streaming kev pab cuam subscriber loj hlob tej zaum yuav qeeb, tab sis qhov ntawd tsis tau txhais hais tias cov nqi yuav tsis nce ntxiv.
HBO Max thiab Discovery +, Warner Bros. Kev Tshawb Nrhiavob qhov kev pabcuam streaming zoo tshaj plaws, yog "qis qis qis," Tus Thawj Saib Xyuas Nyiaj Txiag Gunnar Wiedenfels tau hais thaum hnub Tuesday Goldman Sachs Communacopia Tech Conference.
ntsig txog kev nqis peev xov xwm
Wiedenfels tau hais tias lub tuam txhab muaj chaw txaus los nce tus nqi muab lub zog ntawm cov ntsiab lus ntawm cov kev pabcuam, uas yuav raug muab ua ke rau hauv ib xyoos tom ntej. Lub hli tas los, Warner Bros. Discovery tau hais tias nws npaj yuav pib ua ke HBO Max-Discovery + kev pabcuam hauv Asmeskas thaum nruab nrab xyoo 2023, nrog rau kev lag luam thoob ntiaj teb ua raws.
Thaum Warner Bros. Discovery tsis tau tshaj tawm yuav ua li cas nws yuav nqi ib qho kev pabcuam ua ke, Wiedenfels cov lus qhia tias lub tuam txhab yuav siv qhov kev sib koom ua ke raws li lub sijhawm los nce nqi. HBO Max tam sim no yog $ 14.99 ib hlis tsis muaj kev tshaj tawm thiab $ 9.99 ib hlis nrog kev lag luam. Discovery + yog $ 6.99 ib hlis tsis muaj kev tshaj tawm thiab $ 4.99 ib hlis nrog kev lag luam.
Wiedenfels tau sau tseg HBO Max yeej ntau Emmys (38) lub lim tiam no tshaj li lwm yam kev pabcuam streaming. HBO's “Tus Dawb Lotus” snared cov khoom plig tshaj plaws thaum lub sij hawm lub Primetime ceremony nrog tsib, suav nrog Outstanding Limited Series. Warner Bros. Discovery lub tswv yim yog los ua ke HBO qhov khoom plig tau txais txiaj ntsig nrog Discovery cov ntsiab lus sib dua qhov tseeb, uas yuav tsum txo qis "churn," lossis tus nqi ntawm cov neeg uas tshem tawm qhov kev pabcuam, Wiedenfels tau hais.
Nqe hikes abound
Netflix Tam sim no yog qhov kev pabcuam streaming kim tshaj plaws nrog tus qauv npaj nqi ntawm $ 15.49 ib hlis. Disney tshaj tawm tus nqi nce rau Disney+, ESPN+ thiab Hulu lub hli tas los, suav nrog kev tsoo tus nqi ntawm Disney+ yam tsis muaj kev tshaj tawm los ntawm $ 7.99 ib hlis mus txog $ 10.99 ib hlis.
Warner Bros. Discovery tau teeb tsa cov neeg siv streaming tshiab lub hom phiaj lub hli tas los, suav nrog kev tsom mus rau 130 lab tus neeg siv thoob ntiaj teb los ntawm 2025. Lub tuam txhab kuj tau lees paub nws qhov kev cia siab rau nws txoj kev lag luam streaming kom tawg txawm tias los ntawm 2024 thiab tau txais txiaj ntsig $ 1 nphom hauv qhov kawg ntawm 2025.
Wiedenfels hais tias Warner Bros. Qhov kev hloov ntawd - txhawm rau ua kom muaj txiaj ntsig zoo tshaj qhov kev loj hlob - tso cai rau lub tuam txhab "nqi nqi zog" ntau dua nws cov lag luam streaming, hais tias Wiedenfels.
Wiedenfels tau hais tias "Peb tsis ua kom zoo rau cov neeg siv khoom," said Wiedenfels, uas hu ua hom tswv yim ntawd "lub ntiaj teb qub streaming" kev xav.
-CNBC's Sarah Whitten tau pab txhawb rau tsab ntawv ceeb toom no.
CEEB TOOM: Warner Bros. Discovery punts ob sequels raws li lub tuam txhab zoo li txiav nqi
Tau qhov twg los: https://www.cnbc.com/2022/09/13/warner-bros-discovery-cfo-calls-companys-hbo-max-and-discovery-underpriceed-suggesting-price-hikes-may-be- los.html