Cov khw muag khoom loj Walmart tau koom nrog cov npe ntawm cov tuam txhab nrhiav txoj hauv kev tshiab los ua lag luam lawv cov npe ntawm metaverse platforms nrog kev tshaj tawm ob qhov kev paub tshiab hauv Roblox.
Walmart Land thiab Walmart's Universe of Play yuav cia cov neeg siv koom nrog ntau qhov kev paub tshiab thiab kev ua si suav nrog kev ua yeeb yam zam thiab Jurassic Park-themed qe-sau game. Cov neeg ua si kuj tseem yuav muaj sijhawm los sau cov nyiaj npib hauv game thiab tokens, khoom plig thiab "verch" ("virtual merch").
Ib qho kev hloov pauv hloov pauv tau xav tau los ntawm Walmart rau qee lub sijhawm. Thaum muaj ntau qhov kev ua si tsis raug cai ntawm Walmart-themed ntawm Roblox, lub tuam txhab nws tus kheej tau foob ob peb patents rau cov khoom siv virtual thiab cov nyiaj hauv lub Kaum Ob Hlis 2021.
William White, tus thawj coj ua lag luam ntawm Walmart US ntawm Roblox, hais txog qhov laj thawj ntawm kev xaiv Roblox yog tias Walmart "cov neeg siv khoom siv sijhawm ntau nyob ntawd." Ib tus neeg sawv cev rau Walmart tsis tuaj yeem tawm tswv yim tam sim ntawd thaum mus txog.
Yuav luag ib lub hlis twg ntawm 52.2 lab cov neeg siv niaj hnub ua haujlwm ntawm Roblox hauv Q2 2022 yog hnub nyoog qis dua 13 xyoos, raws li cov ntaub ntawv muab ntawm kev sau npe. Nws zoo nkaus li Walmart tab tom sim coj mus rhaub rau hauv cov tub ntxhais hluas cov neeg siv no, raws li cov khw muag khoom lub Ntiaj Teb ntawm Kev Ua Si qhia cov neeg ua si "ua cov khoom ua si xav tau tsis tau muaj kev lom zem no! Nrhiav lawv txhua tus ntawm Walmart. "
Keen ob lub qhov muag kuj tseem pom qhov kev tshaj tawm hauv kev ua si. Muaj keeb kwm tawm tsam kom tau nyiaj tshaj li kev muag khoom virtual, Roblox tshaj tawm cov phiaj xwm ua ntej xyoo no kom debut tshaj tawm hauv 2023. Nws tau hais tias nws yuav sim tshaj tawm nrog qee tus neeg tsim khoom thiab cov hom lag luam thaum kawg ntawm lub xyoo no vim nws tau tshawb nrhiav txoj hauv kev "maj mam" koom nrog ntau tshaj tawm.
Walmart tej zaum yuav yog ib qho ntawm cov kev xeem no. Nws cov ntawv tshaj tawm hauv-kev ua si - uas tau cim raws li kev tshaj tawm - qhia cov neeg ua si tias lawv tuaj yeem "nrhiav tag nrho cov khoom ua si zoo tshaj" hauv lawv lub khw.
Nqa kev tshaj tawm mus rau lub platform kom nrov nrog cov menyuam yaus tau ua rau muaj kev tsis sib haum xeeb, txawm li cas los xij. Roblox tau ntsib kev thuam rau nws lub peev xwm los tiv thaiv nws cov neeg siv, thiab raws li lub tuam txhab sim nrhiav cov kwj tshiab ntawm cov nyiaj tau los ntawm kev tshaj tawm, pab pawg xws li US-based non-profit Truth in Advertising tau ua rau muaj kev txhawj xeeb txog kev dag ntxias kev lag luam.
Thaum lub Plaub Hlis cov pab pawg tau ua ntawv tsis txaus siab rau Tsoom Fwv Teb Chaws Trade Commission thov Roblox tau "ua tiav nws lub luag haujlwm" hauv kev ua raws li cov cai tshaj tawm. Qhov kev tsis txaus siab tau txheeb xyuas Netflix, Nike, Hasbro thiab Mattel ib yam nkaus.
Lwm qhov kev tsis txaus siab kuj tau xa mus rau Advertising Standards Authority nyob rau hauv UK nyob rau lub yim hli ntuj.
© 2022 The Block Crypto, Inc. Tag Nrho Cov Cai. Kab lus no tsuas yog muab ua kev qhia nkaus xwb. Nws tsis yog muab los yog npaj rau siv raws li kev cai lij choj, se, peev, nyiaj txiag, lossis lwm yam kev qhia.
Tau qhov twg los: https://www.theblock.co/post/172853/walmarts-new-roblox-metaverse-tells-kids-where-to-find-all-the-best-toys?utm_source=rss&utm_medium=rss