Walmart Rollback pricing cov paib tau tshwm sim thaum cov neeg siv khoom lag luam thaum lub sijhawm qhib qhov tshiab Wal-Mart Cov Khw Muag Khoom hauv Torrance, California.
Patrick Fallon | Bloomberg | Cov Cov duab Getty
Walmart yuav tsis ua nws tus kheej qhov kev tshwm sim rau kev sib tw Amazon Prime Day xyoo no, raws li lub tuam txhab tus cev lus.
Lub thawv loj loj, zoo li lwm cov khw muag khoom, feem ntau cuam tshuam nws tus kheej qhov kev sib tw muag khoom. Txawm li cas los xij, xyoo no, ntau ntawm nws cov khoom muag tau muag.
Cov cim daj daj "Clearance" tau dhau los ua ib qho khoom siv hauv ntau lub khw muag khoom hauv lub lis piam tsis ntev los no, thiab nws lub vev xaib tau tshaj tawm ntau txhiab Rollbacks, lub sijhawm kos npe rau tus nqi txo nqi 90-hnub, ntawm cov tsheb kauj vab, cua fryers thiab ntau dua.
"Koj mus hauv khw tam sim no, nws yuav luag zoo li Prime Hnub hauv qee pawg," Rupesh Parikh, tus kws tshuaj ntsuam laus ntawm Oppenheimer & Co.
Walmart qhov kev txo nqi hnyav qhia txog cov kauj ruam uas cov khw muag khoom tau muag los ntawm cov khoom muag ntau dhau uas tau racked nyob rau tom qab ntawm khw muag khoom thiab hauv warehouses - txawm tias qhov ntawd ua rau muaj txiaj ntsig zoo. Walmart, Target thiab Kaw yog cov tuam txhab lag luam daws cov khoom lag luam ntau dua li ib txwm muaj. Cov khw muag khoom tau hais txog qhov teeb meem rau qhov sib xyaw ua ke, suav nrog kev xaj ntau dhau, tau txais cov khoom raws caij nyoog lig dhau lawm, cov kab mob sib kis poob qis thiab cov neeg siv khoom siv nyiaj ntau dua rau cov kev pabcuam es tsis txhob siv cov khoom.
Target ceeb toom inventors lub hli tas los tias nws yuav ua rau muaj kev cuam tshuam rau nws cov nyiaj tau los thaum nws tshem tawm cov xaj thiab kos cov khoom tsis xav tau.
Kev nplua nuj ntawm cov khoom muag thiab kev txhawb nqa tsim ib qho kev qhia tshwj xeeb rau xyoo no Amazon Prime Day. Kev muag khoom yuav muaj hnub Tuesday thiab Wednesday. Txij li thaum nws debut nyob rau hauv 2015, nws tau dhau los ua lub khw hnub so uas tau nqa kev muag khoom tsis yog rau Amazon xwb, tab sis yuav luag txhua lub khw muag khoom online.
Nws kuj tseem ua rau lub sijhawm nyuaj rau kev lag luam muag khoom. Kev nce nqi tau txiav rau hauv Asmeskas cov peev nyiaj, tawm tsawg dua nyiaj rau kev txiav txim siab siv nyiaj. Kev tshaj tawm hnyav los ntawm qee cov khw muag khoom kom lwm tus txiav cov nqi, ib yam nkaus. Thiab tom qab lub sijhawm muaj kev sib kis tau pom los ntawm kev txo nqi tsawg dua thiab tau txais txiaj ntsig ntau dua, cov neeg yuav khoom tuaj yeem rov qab mus rau qhov kev sib tham-ntaus kev xav raws li kev rov qab mus rau tsev kawm ntawv thiab hnub so khoom noj khoom haus.
Parikh tau hais tias "Koj yuav cob qhia cov neeg siv khoom ntawd tos rau kev sib cog lus," Parikh hais.
Cov qib siab ntawm kev poob qis ntawm Walmart cov khw muag khoom ua rau Oppenheimer coj lub tuam txhab tawm ntawm nws cov npe ntawm cov neeg ua lag luam zoo tshaj plaws rau hnub Thursday. Hloov chaw, lub tuam txhab cov khoom xaiv saum toj kawg nkaus hauv cov khw muag khoom noj / txo nqi yog Dollar General, uas rub cov neeg siv nyiaj paub zoo xws li Walmart tab sis muaj tsawg dua cov khoom loj-daim pib yooj yim rau kev kos, thiab Costco, uas muaj cov neeg yuav khoom uas mob siab txog tus nqi, tab sis nyiam kom tau nyiaj ntau dua.
luv nqi ntau
Qee cov khw muag khoom tseem tab tom ua ntej nrog cov xwm txheej muag khoom uas tshwm sim nrog Prime Day. Lub hom phiaj yog hosting Deals Days, peb-hnub kev tshwm sim txij hnub Monday txog Wednesday nrog kev txo nqi ntawm ntau txhiab yam khoom thoob plaws txhua qeb los ntawm cov khoom siv hluav taws xob mus rau kev zoo nkauj. Qhov zoo tshaj plaws Muas yog muaj Dub Friday nyob rau hauv Lub Xya hli ntuj Muag nrog deals ntawm laptops, TVs, smartphones thiab ntau tshaj txij hnub Monday txog Wednesday. Thiab Macy tus ncaws tawm nws Dub Friday nyob rau lub Xya hli ntuj kev tshwm sim rau hnub Thursday thiab nws yuav khiav mus txog rau hnub Wednesday, nrog tshwj xeeb hauv khw thiab hauv internet ntawm khaub ncaws, accessories, kev zoo nkauj thiab tsev.
Thaum Walmart tab tom hla kev lag luam flashy thiab kev muag khoom luv luv, cov nyiaj cheb yuav muaj ntau rau cov neeg yuav khoom uas ntaus nws lub khw.
Oppenheimer tus nqi lub hom phiaj rau Walmart yog $165.00, ze li ntawm ib feem peb siab dua qhov uas lub tuam txhab cov khoom lag luam tam sim no ua lag luam. Parikh tau hais tias tus luv nqi tuaj yeem tau txais txiaj ntsig los ntawm kev nyiam cov neeg siv khoom lag luam uas xav tau ntau tus nqi uas nrhiav cov khoom noj khoom haus qis thiab cov khoom tseem ceeb. Txawm li cas los xij nws tau hais tias nyob rau peb lub hlis tom ntej, nws yuav tau muab piv nrog rau lub sijhawm muaj kev sib kis thoob qhov txhia chaw thaum cov neeg siv khoom muaj nyiaj txhawb zog ntxiv thiab tsawg dua qhov chaw siv lawv.
Raws li nws tawm tsam cov kev sib piv nyuaj, qhov kev xav ntawm kev lag luam tau hloov pauv.
"Nws tsis yog 'Ok, cia peb tshem tawm qhov no thiab peb yuav rov qab mus rau txhua yam zoo li.' Tsis yog li ntawd xwb, ”Parikh hais. “Kev nce nqi zaub mov yog siab heev. Cov nqi roj yog siab. Cov neeg siv khoom siab no, thaum lawv nyob siab, nws tsuas yog tsim rau cov neeg siv khoom - tshwj xeeb tshaj yog cov neeg tau txais txiaj ntsig qis dua. "
Tsis tas li ntawd, muaj cov cim qhia hnyav hnyav yuav dhau mus rau lub caij tom ntej. Walmart yuav siv "ob peb lub hlis twg" kom rov qab mus rau cov khoom lag luam ntau dua, lub tuam txhab US CEO, John Furner, tau hais ntawm kev ua lag luam thaum lub Rau Hli.
Hnub Thursday, Nroog Outfitters-owned apparel retailer Anthropologie xa email rau cov neeg siv khoom los txhawb kev muag khoom tom ntej: 25% luv nqi ntawm cov khaub ncaws caij nplooj zeeg. Nws yog lub sijhawm rau lub asthiv tom ntej no, nyob rau lub caij ntuj sov tuab.
CNBC's Lauren Thomas contributed rau daim ntawv no.
Tau qhov twg los: https://www.cnbc.com/2022/07/07/walmart-wont-hold-rival-event-to-amazon-prime-day.html