Walmart (WMT ) - Tau txais Walmart Inc. Qhia ua haujlwm ze li ntawm 5,000 lub khw muag khoom thoob plaws 50 Tebchaws Asmeskas. Cov saw hlau tau tsom mus rau kev nkag mus tau thiab uas tau ua haujlwm raws li ntau dua 90% ntawm cov neeg Asmeskas nyob hauv 10 mais ntawm ib qho ntawm nws lub khw.
Kev siv tau, txawm li cas los xij, tsis txhais hais tias muaj kev lom zem. Walmart xav kom tib neeg tuaj yeem mus rau nws lub khw muag khoom kom yuav qhov lawv xav tau, tab sis nws yeej tsis tau tsom ntsoov rau kev ua kom muaj kev zoo siab.
Tam sim no, nrog kev sib tw nce ntxiv thiab qhov bar rau tib neeg kom nkag mus rau hauv lub khw muag khoom es tsis txhob xaj kom xa khoom lossis tuaj tos cov khoom tau siab dua, cov khw muag khoom loj tau txiav txim siab sim qee yam tshiab.
"Hnub no, peb tab tom nthuav tawm qhov kev paub tshiab, kos npe hauv peb qhov chaw tsim khoom, Khw 4108 hauv Springdale, Arkansas, uas peb hu ua 'Lub Sijhawm Zoo Siv.' Nws tsom mus rau kev ua Walmart qhov chaw uas cov neeg siv khoom xav siv lawv lub sijhawm, ” sau Walmart Store Design, Innovation, thiab Kev Ua Haujlwm Tus Lwm Thawj Coj Alvis Washington ntawm lub tuam txhab blog.
Lub khw muag khoom incubator ua qhov chaw rau lub tuam txhab sim tawm tswv yim tshiab thiab cov tswv yim uas nws tom qab qhia rau hauv nws lub khw.
"Nyob rau hnub no lub ntiaj teb omnichannel, cov neeg siv khoom tseem xav tau kev paub - kov, xav thiab sim - cov khoom," Washington sau. "Yog li, tam sim no peb tab tom npaj ua kom cov neeg siv khoom txaus siab thiab txaus siab thaum lawv yuav khoom nrog peb. Peb tab tom siv cov qauv tsim muaj zog los qhia tawm cov khoom lag luam zoo uas ua rau peb cov neeg siv khoom txaus siab, thiab thaum lawv pom tus nqi, lawv txaus siab rau lawv xaiv thiab yuav khoom ".
Walmart sib tw nrog Target (TGT ) - Tau Txais Lub Hom Phiaj Tshaj Qhia , ib lub khw muag khoom uas tau tsom mus ua nws lub khw muag khoom qhov chaw rau nws cov neeg siv khoom. Qhov ntawd tau koom nrog kev hloov kho nws cov khw muag khoom kom suav nrog cov khw muag khoom-hauv-ib lub khw muag khoom los ntawm Starbucks (SBUX ) - Tau txais Starbucks Corporation Daim Ntawv Qhia , Ulta Kev Zoo Nkauj (ULTA ) - Tau txais Ulta Beauty Inc Report thiab Walt Disney (DIS ) - Tau txais Walt Disney Tuam Txhab Qhia . Nws kuj tseem suav nrog kev kho dua tshiab ntawm nws qhov chaw los ua kom lawv tshwj xeeb rau kev lag luam uas lawv ua haujlwm hauv thiab tau ntxiv cov tuam txhab tshiab uas muaj thiab ua lag luam thoob plaws kom nws cov khoom lag luam txaus siab.
Qhov ntawd tsis yog lub tswv yim Walmart tau ua haujlwm. Qhov ntawd tau hloov pauv, txawm li cas los xij, txij li lub khw muag khoom tau pib kho nws lub khw xyoo tas los. Washington piav qhia tias lub tuam txhab tau ua dab tsi thiab nws cov kauj ruam tom ntej hauv nws txoj haujlwm.
Xyoo tas los, peb tau tshaj tawm thawj theem ntawm peb lub khw tsim kho tshiab uas tau tsom mus rau kev taw qhia thiab kev nrhiav kev. Cov lus tawm tswv yim tau zoo heev, thiab tam sim no peb muaj ze li ntawm 1,000 lub khw muag khoom kho dua tshiab nrog tus qauv tshiab no los pab cov neeg siv khoom txuag sijhawm hauv kev nrhiav qhov lawv xav tau.
Nyob rau theem tom ntej ntawm peb qhov kev tsim kho tshiab no, peb tab tom nthuav tawm lub cev, tib neeg thiab cov qauv tsim digital hauv peb lub khw los txhawb cov neeg siv khoom thiab txhawb nqa qhov kev paub. Cov ntsiab lus ntawm lub cev muaj xws li teeb pom kev zoo, qhov chaw txhim kho, dynamic qhia thiab ntau dua. Peb cov kws tshaj lij kev muag khoom pom tau hais txog cov khoom lag luam zoo siab thiab tsim cov kev paub zoo uas coj los rau tib neeg lub neej. Thaum kawg, QR cov lej thiab cov ntxaij vab tshaus digital tsim muaj sijhawm rau kev tshawb nrhiav digital.
Tau qhov twg los: https://www.thestreet.com/investing/new-walmart-store-concept-wants-to-stop-wasting-your-time?puc=yahoo&cm_ven=YAHOO&yptr=yahoo