Walmart nthuav tawm chav haum virtual los thawb cov neeg yuav khoom kom yuav khaub ncaws ntau dua

Raws li qee tus neeg yuav khoom txo lawv cov kev siv nyiaj rau khaub ncaws, Walmart yog dov tawm cov cuab yeej tshiab uas nws vam tias yuav txhawb nqa lawv mus rau nyem lub pob "yuav khoom".

Pib lub lim tiam no, cov neeg siv khoom tuaj yeem siv lub cuab yeej sim virtual kom pom tias lub tsho lossis lwm yam khaub ncaws yuav zoo li cas ntawm lawv lub cev. Nws yog qhov tseeb feature lub tuam txhab tau ntxiv rau nws lub vev xaib vim yog kev nrhiav tau ntawm Zeekit, lub virtual haum chav pib pib.

Lub tsev muag khoom launched nws thawj iteration ntawm lub cuab tam nyob rau hauv lub peb hlis ntuj, uas tso cai rau cov neeg yuav khoom xaiv cov qauv uas zoo ib yam li lawv lub cev, lub suab tawv nqaij thiab xim plaub hau. Tom qab ntawd nws nthuav tawm ntawm 50 mus rau 120 qauv. Lwm cov khw muag khoom tau sim nrog virtual sim-on, ib yam nkaus, suav nrog Amazon, uas muaj cov cuab yeej siv augmented kev muaj tiag rau cia cov neeg yuav khoom pom tias khau yuav zoo li cas ntawm lawv ko taw.

Qhov tshiab tshaj plaws rau Walmart, "Ua Koj Tus Kheej Tus Qauv," siv algorithms thiab tshuab kev kawm tshuab uas yog siv los tsim cov duab qhia chaw zoo dua. Cov neeg yuav khoom tuaj yeem siv nws los sim ntau dua 270,000 yam khoom thoob plaws Walmart tus kheej cov npe, xaiv cov khoom los ntawm lub teb chaws hom, xws li Champion, Levi tus thiab Hanes thiab qee qhov muag ntawm nws qhov chaw thib peb.

Cov neeg siv khoom tuaj yeem xaiv qhov kev xaiv, siv lawv tus kheej cov duab lossis cov qauv uas zoo sib xws. Nrog rau tus kheej cov cuab yeej, lub vev xaib siv lub scan ntawm tus neeg lub cev los muab kev nkag siab zoo dua li cas cov ntaub drapes, xim zoo li lossis qhov twg lub tes tsho lossis hem hits - yam tsis tau nkag mus hauv lub khw.

Walmart tab tom nthuav tawm cov cuab yeej tshiab nyob rau lub sijhawm thaum muag cov khaub ncaws tshiab tau nruj dua. Raws li kev nce nqi nce nqi khoom noj, nqi xauj tsev thiab ntau dua, cov neeg siv khoom tau pib txiav txim siab qhov twg yuav txiav rov qab. Cov khw muag khoom loj loj tau koom nrog cov npe loj hlob ntawm cov tuam txhab, suav nrog Target thiab Tuam Muas, uas slashed lawv tag nrho xyoo profit outlook raws li cov neeg yuav khoom tsawg dua kev txiav txim siab. Walmart tam sim no cia siab tias kho cov nyiaj khwv tau los ib feem kom poob nruab nrab ntawm 9% thiab 11% rau tag nrho lub xyoo.

Rau tus nqi txo, txawm li cas los xij, kev paub txog nyiaj txiag tuaj yeem tuaj nrog lub peev xwm nyiaj txiag. Lub tuam txhab tsa nws cov kev muag khoom kwv yees thaum Lub Xya Hli vim nws tau txais kev nqa los ntawm cov neeg yuav khoom nrhiav cov khoom noj qis thiab cov khoom tseem ceeb txawm tias lawv yuav tsawg dua cov khoom lag luam. Nws kuj yog kos ntau cov neeg siv khoom nrog cov nyiaj tau los hauv tsev txhua xyoo ntawm $ 100,000 lossis ntau dua, lub tuam txhab tau hais ntawm nws cov nyiaj tau los hu rau lub Yim Hli.

Denise Incandela, tus lwm thawj coj ntawm cov khaub ncaws thiab cov khoom lag luam ntiag tug ntawm Walmart US, tau hais tias nws xav txhawb ntau tus neeg siv khoom kom sau lawv lub txee dai khaub ncaws ntawm Walmart, ib yam nkaus.

Ib txoj hauv kev ua qhov ntawd yog kev sim virtual, uas ua rau kev yuav khoom rau khaub ncaws lom zem thiab yooj yim dua, thaum tseem coj tawm qee qhov kev kwv yees, nws hais.

Qhov ntawd kuj yog vim li cas Walmart tau nthuav dav dhau qhov tseem ceeb xws li thom khwm thiab tees rau hauv ntau cov khoom lag luam zam nrog cov nqi siab dua. Nws muaj kev loj hlob ntawm cov khoom ntiag tug, suav nrog Sofia Jeans, tsim nrog tus ua yeeb yam Sofia Vergara; Dawb Assembly, ib tug txiv neej thiab poj niam cov khaub ncaws hom tsim los ntawm lub yav tas los tus thawj coj muaj tswv yim ntawm Bonobos; thiab Kev Hlub & Kev Ua Si, ib hom activewear tsim nrog fashion designer Michelle Smith thiab SoulCycle instructor Stacey Griffith. Nws lub vev xaib muaj ntau lub npe zoo hauv lub tebchaws, ib yam nkaus, xws li khau khau thiab cov ris tsho tsim Reebok thiab cov khaub ncaws menyuam yaus hom Kev Ncaj Ncees.

Walmart tau tshaj tawm cov npe nrov ntawm nws lub vev xaib thiab tom qab ntawd ntxiv qee yam ntawm cov khoom ntawd los xaiv cov khw muag khoom. Nws lub vev xaib tsav cov nqi muag khoom nruab nrab siab dua rau cov khoom siv dua li cov khw muag khoom, Incandela tau hais tias, yog li cov khw muag khoom xav kom cov neeg yuav khoom muaj tsawg dua vim li cas thiaj tso tseg cov khoom hauv lawv lub tawb nqa khoom virtual - xws li tawm tsam xaiv xim lossis sib cav yuav ua li cas hnav khaub ncaws yuav haum. .

Txog tam sim no, nws tau hais tias, Walmart tau pom kev nqa los ntawm thawj lub version ntawm nws cov cuab yeej siv chav tsev virtual, "Xaiv Kuv Tus Qauv." Nws tsis kam hais qhov kev hloov pauv rau kev yuav khoom, tab sis hais tias nws yog siab dua rau cov neeg yuav khoom hauv online uas siv cov cuab yeej piv rau cov uas tsis ua.

Nws tau hais tias "Peb zoo li ob npaug ntxiv raws li kev nkag siab ntawm cov neeg siv khoom," nws hais.

Tam sim no, nws tau hais tias, nws tab tom xav txog qhov yuav mus ntxiv tom ntej - xws li txhawb cov khw muag khoom kom tshawb xyuas cov thev naus laus zis los ua lwm txoj hauv kev rau cov chav fittings lossis ua kom muaj qhov tshwj xeeb rau cov txiv neej thiab menyuam cov khaub ncaws lossis tsom iav.