Walmart, Tempur-Pedic, thiab AT&T Kev Paub Pom Zoo Rau Kev Tsim Kho Zoo Tshaj Plaws

Raws li ib tug neeg uas tau siv tsib xyoos dhau los ua tus tsim lub khw muag khoom - kuv "txoj haujlwm tiag," Kuv tuaj yeem lees paub tias nws yog kev tshawb fawb ntau dua li kos duab. Thiab nyob rau lub sijhawm thaum kev lag luam sib koom ua ke hloov pauv qhov xwm txheej ntawm lub khw yuav tsum yog, tus tsim ntawm "ib puag ncig" tsis tau ua lub luag haujlwm tseem ceeb hauv txoj hauv kev-rau-m yuav.

Hauv kuv tus kheej lub khw muag khoom tsim qauv, peb nkag siab tias peb txoj kev ua neej nyob ntawm kev tsim kom muaj txiaj ntsig zoo ntawm koj cov neeg siv khoom. Lub luag haujlwm ntawm kev sib txuas "tsim thiab kab hauv qab," yog lub hom phiaj ntau dua li cov ntsiab lus.

Cov tuam txhab lag luam tau nkag siab ntev ntev tias kev tsim qauv zoo yog lub hom phiaj sib txawv, thiab ib qho uas lav cov khoom lag luam siab dua thiab txhawb nqa hom kev mob siab rau. Qhov tseem ceeb uas ob Apple
AAPL
thiab Nike
NKE
tau muab tso rau ntawm lawv qhov tshwj xeeb, txawm tias lub khw muag khoom tsim tau hais txog qhov tseem ceeb ntawm kev tswj hwm lub hom phiaj ntawm txhua qhov kev sib tham, thiab tshwj xeeb tshaj yog ntawm qhov tseem ceeb ntawm kev koom tes ntawm cov neeg siv khoom. Nws tsim cov nyhuv halo uas yog tiag tiag thiab kav ntev. Tib theem ntawm kev tsim qauv zoo tshaj plaws thiab kev saib xyuas rau ntau yam ntawm cov ntsiab lus tau pom nyob rau hauv Retail Design Institute's 50^th Kev sib tw tsim thoob ntiaj teb rau "Khoom ntawm Lub Xyoo."

Retail Design Institute 50^th International Design Competition

Lub koom haum Retail Design, nrhiav tau nyob rau hauv 1961, tau lees paub tias yog ib qho ntawm cov neeg tseem ceeb thoob ntiaj teb cov koom haum ua haujlwm tsom mus rau kev lag luam ntawm cov khw muag khoom tsim. Nws cov tswv cuab muaj xws li architects, graphic designers, lighting designers, interior designers, store planners, visual merchandisers, resource designers, brand strategists, educators, trade partners, media, and students of design.

Thaum Lub Kaum Hli, Lub Tsev Muag Khoom Muag Khoom tau hu ua nees nkaum tsib qhov kawg hauv nws qhov kev sib tw tsim xyoo 50. Lawv tsim RDI's "Class of 2020", rau cov haujlwm muag khoom qhib thaum Lub Ib Hlis 1 txog Lub Kaum Ob Hlis 31, 2020. Kev sib tw xyoo no tau nyiam cov ntawv xa tawm los ntawm rau caum-ob pawg khw muag khoom thoob plaws ntiaj teb, ua rau cov kws txiav txim plaub xaiv nees nkaum tsib tus neeg kawg.

Raws li kev ua haujlwm ntev, yav dhau los tus tswv cuab ntawm RDI thiab tus kws txiav txim plaub ntawm ib qho kev sib tw Khw Muag Khoom Xyoo dhau los, kuv tuaj yeem qhia rau koj tias nws yog ib qho kev sib tw hnyav, thiab cov yeej tsim nyog tau txais kev qhuas. Tawm ntawm nees nkaum tsib txoj haujlwm tau lees paub xyoo dhau los no, Kuv tau xaiv los qhia kuv cov kev xav ntawm plaub txoj haujlwm uas suav nrog ntu ntu ntawm cov khw muag khoom thiab qhov ntau thiab tsawg.

Thiab tus yeej yog!

Cov kws tsim qauv CallisonRTKL tau tsim lub khw muag khoom zoo nkauj hauv New York City rau cov chaw tsim khoom txaj Tempur-Pedic. Paul Condor, RTKL Tus Thawj Coj tau hais tawm lawv qhov kev sib tw (rhetorically) nug "Yuav ua li cas koj tsim ib qho kev paub uas yog ob qho tib si so thiab ntuj nyob ntawm ib qho ntawm cov ces kaum uas coob tshaj plaws hauv Manhattan?"

Lawv txoj hauv kev yog los tsim cov kev sim hauv chav pw zoo li "pods." Los ntawm kev sib koom ua ke hi-res, tas li hloov cov duab yees duab ntawm sab nraum zoov, hauv chav pw me me zoo li vignettes, lawv tswj kom muaj kev nplij siab thiab kev thaj yeeb nyab xeeb los ntawm kev sib koom ua ke virtual technology nrog rau ib puag ncig tsim.

Cov chaw no zoo siab txais tos cov qhua, zoo li lawv tab tom nkag mus rau hauv qhov chaw sov so, tsim kom muaj kev thaj yeeb nyab xeeb. Raws li cov neeg siv khoom nkag mus, qhov xwm txheej mus los ntawm lub puam zoo nkauj mus rau yav tsaus ntuj hnub poob, thiab thaum kawg projecting saum huab cua. RTKL tus tswv cuab Laura Lewi tau hais txog lub tswv yim li "ploj kab ntawm kev tos txais qhua thiab khw muag khoom."

Lub khw layout coj tus neeg yuav khoom los ntawm cov txheej txheem ntawm kev tshawb pom. Nws sib npaug cov kev txawj ntse thiab kev xav ntawm kev muag khoom thiab lees paub qhov tseeb tias ntau tus neeg siv khoom nyiam "kev coj tus kheej nrhiav tau" uas tuaj yeem ua rau "pab nrhiav pom." Lawv kuj tau kho cov chav ua yeeb yam kom nthuav tawm tsis yog cov khoom lag luam Tempur-Pedic nkaus xwb tab sis kuj yog cov khoom siv los ntawm cov khw muag khoom hauv zej zog.

Digitally Integrated Walmart
WMT

Thaum lub Cuaj Hlis 2020, thaum Walmart Tus Thawj Saib Xyuas Cov Neeg Siv Khoom Janey Whiteside, raug xam phaj txog Walmart's tshiab "reimagined" khw muag khoom tsim qauv, nws tau sau tseg tias nws pab neeg yog "Kev ua haujlwm hnyav ua kom yooj yim rau cov neeg siv khoom tuaj yeem hloov pauv ntawm lawv cov kev paub dhau los hauv lub khw thiab lawv cov kev mus rau digital." Qhov no yog ib feem ntawm cov lus piav qhia ntawm cov khw muag khoom tshiab ntawm "kev lag luam sib koom ua ke" uas tau los ua qhov tseem ceeb ntawm 2022 National Retail Federation's "Big Show" nyuam qhuav xaus lub lim tiam dhau los no.

Walmart tsim tau npaj ua ntej muaj kev sib kis thiab ib qho ntawm cov hom phiaj yog kom txuag lub sijhawm cov neeg yuav khoom. Muab qhov tseeb tias cov neeg siv khoom siv digital tau tuav cov cuab yeej hauv nws txhais tes, ua kom cov neeg siv khoom tau txais txiaj ntsig zoo dua Walmart, nrog rau FITCH (tam sim no Landor & Fitch), koom tes tsim lub tswv yim khw uas koom nrog Walmart apps "cov khoom nrhiav. ” rau nws 186,000-sq.-ft. Springdale AR "prototype" khw.

Lub cev muaj zog, huv si navigation ua rau tag nrho cov kev paub txog kev yuav khoom ntau dua. Nws suav nrog cov ntawv teev npe, qhov kawg-cap navigation cov ntsiab lus, thiab muab tso ua ke tas li, qhov tseeb aisle numbering system. Qhov sib ntxiv ntawm cov xub taw qhia thiab kev kos npe ntau zaus, taw qhia cov neeg siv khoom mus rau lawv qhov chaw.

Lub kaw lus, uas tsom iav ntawm lub tshav dav hlau navigation system, ntxiv rau qhov qhib ntau dua, kev ua lag luam me me, uas txiav clutter thiab ua rau cov neeg siv khoom tawm ntawm "cov khoom dhau los", thaum tseem tswj hwm qhov txawv ntawm Walmart saib thiab xim palette. Hais txog lub khw muag khoom tawm, email los ntawm Walmart tau hais tias: "Peb tseem yuav sim, kawm, thiab hloov pauv raws li peb cov neeg siv khoom qhia peb. Raws li peb ua li ntawd, peb yuav hloov kho sai sai thiab xa qhov zoo dua, muaj kev koom tes ntau dua hauv 2022 thiab dhau mus. "

Los ntawm Big Box mus rau Me Me Siab

Txawm nyob hauv khw muag khoom zoo tuaj yeem tuaj hauv pob me me. Xws li yog qhov teeb meem nrog tej zaum qhov tsawg tshaj plaws ntawm cov neeg nkag xyoo no, Waterloo Ontario's Sweet Seven Cannabis Co. Qhov yooj yim, elegant, yuav luag ethereal khw muag khoom zoo nkauj yog txais tos, thaum lub khw muag khoom tam sim ntawd intuitive lub koom haum tau txais cov neeg tuaj saib nyiam nrog lawv ib puag ncig, txawm tias lawv tshiab. mus rau qeb.

Toronto's dkstudio Architects tau tsim ib qho kev nthuav dav heev uas siv cov khoom ntawm xya lub qhov rooj uas txhawb nqa kev tshawb pom thiab tsis pom. Lub understated thiab elegant nkhaus, pob tshab panels tsim ib tug elegant backdrop rau "floating" khoom txee. Lawv muaj cov khoom zoo spaced thiab yooj yim signage.

Raws li yog cov ntaub ntawv nrog ib puag ncig zoo-tsim branded ib puag ncig, tsis muaj yam khoom tshwm li qhov kev xav tom qab. Lub khw muag khoom zaub, teeb pom kev zoo, kos npe, thiab xim palette txhua yam ua haujlwm sib koom ua ke, tsim kom muaj kev sib koom ua ke zoo heev.

AT & T
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Kev Khw

Kuv tau sau me ntsis txog kev lag luam kev lag luam tsiv khw muag khoom mus rau hauv lub ntiaj teb ntawm kev tshaj xov xwm. Lub upshot ntawm no yog cov khw muag khoom, conversely yuav tsum tau los ua media extensions. Xws li yog rooj plaub nrog AT&T Experience khw, hauv Dallas TX. Lub khw yog ib feem ntawm ntau qhov thaiv AT&T Discovery District, ib qho chaw tshiab uas sib xyaws thev naus laus zis, kab lis kev cai, thiab kev lom zem nyob hauv plawv nroog Dallas. Qhov $ 100 lab qhov project tsim los ntawm Gensler tau qhib rau lub Rau Hli 2021.

AT&T Creative Innovation Team, pab los ntawm Gensler tau koom ua ke AT&T cov khoom lag luam nrog Warner Media, thiab tau tsim lub khw muag khoom 5,000 square feet uas tau mob siab rau 75% rau kev paub, thiab 25% rau cov khoom muag muag. Hom khw muag khoom flagship no yog npaj kom muaj lub zog muaj txiaj ntsig zoo. Yog li ntawd, yuav muaj cov khoom ntawm lub khw uas tshwj xeeb thiab tsis tuaj yeem pom ntawm lwm lub khw AT&T. Cov ntxaij vab tshaus khoom qhia cov ntsiab lus nyob ib sab rau cov khoom siv tso tawm, ntawm kev cai sib tham sib xov xwm digital.

Vim hais tias ib qho ntawm cov khoom tseem ceeb rau "cov chaw kuaj mob" zoo li qhov no yog kev hloov pauv, ob lub phab ntsa thiab cov rooj, kos nrog cov khoom siv hluav taws xob, txhua tus tsim los ua kom yooj yim thiab txav mus los kom haum rau kev rov pib dua. Qhov no ua rau cov kev paub tshiab tshiab, thiab rub cov neeg tuaj saib rov qab.

Txij li thaum lub khw qhib nws tau rov pib dua ntau tshaj kaum zaug. Qee qhov kev paub hloov pauv tau suav nrog "Dab Npau Suav Hauv Dub," "Big Bang Theory," thiab "Cov Phooj Ywg Zoo." Lub tom kawg yog tag nrho cov theem ntawm "Central Perk" los ntawm cov yeeb yam hauv TV uas peb nyob nrog rau kaum xyoo, thiab qee tus ntawm peb nyob yuav luag txhua hmo.