Walmart lub tswv yim los tsim cov khaub ncaws, cov khw muag khoom hauv tsev tau raug muab tso rau qhov kev sim

SPRINGDALE, Arkansas - Hnav khaub ncaws-up mannequins. Qhov muag-catching qhia ntawm sleek rooj tog thiab muaj yeeb yuj swimsuits. Thiab lub khw muag khoom uas txhawb nqa cov hom lag luam tshwj xeeb thiab lees paub hauv lub tebchaws.

WalmartKev tsim kho tshiab SuperCenter, nyob tsuas yog 16 mais ntawm nws lub hauv paus Northwest Arkansas, qhia txog tus neeg muag khoom lub hom phiaj. kom tau txais ntau tus neeg siv khoom tig mus rau nws lub khw muag khoom thiab lub vev xaib kom sau lawv cov txee dai khaub ncaws thiab chav nyob, nrog rau lawv cov fridges.

Nws yog lub khw muag khoom tus qauv tshiab, thiab nws yuav sai sai no thoob plaws lub tebchaws. Walmart npaj yuav qhib 30 lub khw tsim dua tshiab los ntawm lub Ib Hlis Ntuj lig thiab thiab ntau pua ntxiv nyob rau hauv lub xyoo nyiaj txiag nram qab no, Tus Thawj Saib Xyuas Kev Muag Khoom Charles Redfield tau hais.

Nws hais tias cov chaw yuav txawv me ntsis thiab yuav muaj cov khoom sib txawv ntawm lub khw muag khoom tsav. Lawv yuav raug siv los sim thiab kawm ua ntej Walmart dov tawm qhov zoo dua, nws hais.

Walmart yog lub teb chaws lub khw muag khoom loj tshaj plaws los ntawm cov nyiaj tau los, tab sis nws xav tsav kev muag khoom ntau dua cov khoom lag luam xws li khaub ncaws. Tshaj li tsib xyoos dhau los, cov khw muag khoom muaj launched tshiab hom thiab ntaus kev koom tes nrog cov tuam txhab zoo li Reebok, Kaw thiab Kev Ncaj Ncees kom nthuav dav nws cov khoom hauv khaub ncaws, tsev thiab lwm yam kev txiav txim siab. Cov hom no feem ntau tuaj nrog tus nqi siab dua thiab tsom mus rau style. Ntau tus tab tom nthuav dav rau ntau ntawm Walmart lub khw muag khoom loj.

Tus neeg muag khoom lub tswv yim tau ua sai sai, tom qab Walmart thawj peb lub hlis twg cov nyiaj tau los poob siab rau Wall Street lub hli tas los thiab txiav cov nyiaj tau los. Walmart qhov sib xyaw ntawm cov khoom muag hauv lub sijhawm pab txhawb rau nws cov nyiaj khwv tau los. Raws li cov neeg siv khoom siv ntau dua ntawm cov khoom noj khoom haus thiab roj vim tias kev nce nqi, qee tus txiav txim siab tsis yuav lwm yam, muaj txiaj ntsig ntau yam khoom xws li khaub ncaws thiab TVs - qhov kev yuav khoom uas nyiam nqa cov txiaj ntsig.

Kev thim rov qab ntawm kev txiav txim siab siv nyiaj yog ntaus cov khw muag khoom feem ntau, tshwj xeeb tshaj yog cov tuam txhab lag luam ib xyoos dhau los thaum cov neeg yuav khoom muaj nyiaj ntxiv los ntawm kev txheeb xyuas kev txhawb nqa. Rau Walmart, kev muag khoom ntawm cov khoom lag luam hauv Teb Chaws Asmeskas poob qis hauv thawj peb lub hlis twg, kos nyiaj tsawg dua li lub xyoo dhau los txawm tias tag nrho cov khoom muag hauv Teb Chaws Asmeskas tau nce mus txog $ 96.9 billion, raws li Walmart cov ntaub ntawv.

Txhawm rau sib xyaw teeb meem, cov khw muag khoom - suav nrog Target, Kohl tus thiab American dav dawb hau Outfitters - tau khaws cov khoom lag luam ntau dhau, raws li cov neeg siv khoom tsis lees paub qee yam khoom siv thoob ntiaj teb, saib cov peev nyiaj thiab txiav txim siab siv nyiaj mus ncig lossis noj mov tawm ntawm cov khoom.

Walmart tau tshaj tawm tias nws muaj ntau cov khoom muag, ib yam nkaus, nrog cov khoom muag nce txog 33% piv rau xyoo dhau los. US CEO, John Furner, tau hais lub lim tiam dhau los ntawm hnub ua lag luam tias nws yuav siv "ob peb lub hlis twg" kom rov qab mus rau qhov chaw muag khoom xav tau. Nws kwv yees tias kwv yees li 20% ntawm qhov nyiaj ntau dhau yog cov khoom lag luam uas lub tuam txhab xav "tsuas yog xav tau." Lub tuam txhab tsis kam hais ntxiv txog nws lub tswv yim muag los ntawm nws cov khoom muag, tom qab Lub Hom Phiaj tau qhia nws cov phiaj xwm nruj heev.

Kwv yees li 32% ntawm Walmart's US net muag tau los ntawm cov khoom lag luam hauv xyoo tas los no, raws li cov ntaub ntawv tuam txhab. Qhov ntawd tau poob mus rau 28% hauv lub quarter dhau los. Ntawm Lub Hom Phiaj, 54% ntawm kev muag khoom yog los ntawm cov khoom siv dav dav, raws li nws daim ntawv tshaj tawm txhua xyoo tsis ntev los no.

Muaj lub sijhawm loj rau Walmart yog tias nws tuaj yeem siv qhov zaus ntawm cov khoom noj khoom haus ntawm cov khw muag khoom thiab muaj koob meej ntawm kev xaiv hauv online xws li curbside pickup Txhawm rau nqa cov khoom muag dav dav, hais tias Robby Ohmes, tus kws tshuaj xyuas muag khoom rau Bank of America.

Ntxiv rau, nws hais tias, tus nqi nkag tuaj yeem txhawb nqa tus tshiab lossis tsis tshua muaj Walmart tus neeg yuav khoom los muab tus nqi txo nqi.

Ohmes tau hais tias "Txhua tus neeg yog kev tswj hwm kev nce nqi," Ohmes hais. "Yuav muaj cov pab pawg neeg uas pom lawv tus kheej ntawm Walmart uas ib txwm tsis nyiam - yog li lawv yuav tau txais txiaj ntsig zoo ntawm cov neeg siv khoom vim tib neeg tau txais txiaj ntsig ntau dua."

Ntawm nws lub vev xaib thiab hauv ntau lub khw muag khoom, Walmart tau nthuav dav nws cov qauv thiab cov ntsiab lus nqi. Nrog rau cov qauv pheej yig, nws muag sundresses thiab tops los ntawm cov npe tshwj xeeb, Scoop thiab Free Assembly, uas cov neeg siv khoom tuaj yeem ntim rau so lossis hnav mus rau tog. Nws nqa cov ris tsho uas tus neeg siv khoom tuaj yeem hnav mus noj hmo los ntawm Sofia Jeans, ib hom tshwj xeeb tsim nrog tus ua yeeb yam Sofia Vergara.

Thiab hauv tsev, Walmart tab tom muag ntau qhov kev xav tau, ib yam nkaus - suav nrog kev sau tsim nrog Clea Shearer thiab Joanna Teplin, cov hnub qub qab Netflix's "Lub Tsev Kho Mob."

CEO Doug McMillon tau hais tias Walmart qhov ntau yuav pab tau huab cua zoo dua rau lub sijhawm ntawm kev nce nqi.

Ntawm cov neeg ua lag luam hnub ua ntej lub hlis no, nws thiab lwm tus thawj coj ntawm Walmart tau hais tias lub khw muag khoom yuav txuas ntxiv muab cov nqi nkag rau cov neeg siv khoom uas nyob ntawm cov peev nyiaj nruj. Nws yuav muaj cov nqi qis tsis yog ntawm cov khoom noj tseem ceeb xws li mov, cov kaus poom ntawm tuna thiab macaroni thiab cheese, tab sis kuj yog cov khoom siv dav dav xws li T-shirts thiab pob tennis.

Tab sis nws tseem tuaj yeem kos cov neeg siv khoom uas muaj nyiaj ntau los siv, McMillon tau hais.

"Thaum koj nce qib nyiaj tau los, pes tsawg ntawm cov neeg siv khoom tuaj yeem nyiam hauv thaj chaw koj yuav tsis tau ua lag luam nrog lawv ntau zaus?" nws hais. "Peb puas tuaj yeem txav qee qhov ntim rau hauv khaub ncaws thiab hauv tsev thiab tej zaum txawm tias qee yam ntawm cov khoom siv tau zoo li tib neeg tau txais txiaj ntsig ntau dua?"

Walmart nyiam cov neeg siv khoom siv hauv tsev thiab khoom noj khoom haus, tab sis poob lawv thaum lawv mus yuav lwm yam khoom, Redfield tau hais.

"Lawv yuav tsum tau mus rau lwm qhov kom tau qhov lawv xav tau los ntawm tus qauv thiab qhov pom zoo, yog li peb tau hais tias, 'Peb yuav tsum kho qhov ntawd," nws hais hauv kev xam phaj.

Sab hauv ntawm lub khw kho dua tshiab hauv Northwest Arkansas, chav ua haujlwm khaub ncaws muaj tsawg dua racks thiab dav dav dua los txhawb kev tshawb nrhiav. Nws muaj kev mob siab rau thaj chaw uas zoo li lub khw muag khoom me me rau lub teb chaws hom, xws li Reebok thiab cov menyuam yaus khaub ncaws hom Kev Ncaj Ncees. Thiab nws muab Walmart tus kheej zam thiab cov npe hauv tsev rau pem hauv ntej thiab nruab nrab nrog mannequins thiab cov lus qhia uas qhia yuav ua li cas muab tso ua ke ib pab tub rog lossis chav.

Walmart muab cov npe ncaj qha rau cov neeg siv khoom lag luam uas cuam tshuam nrog cov tub ntxhais hluas, kev tshaj xov xwm-savvy cov neeg siv khoom ntau square footage hauv khw, ib yam nkaus, suav nrog lub tuam txhab shaving Billie thiab tuam txhab khoom noj dev Jinx.

Ib qho ntawm lwm qhov kev hloov pauv loj? Cov paib nqi me me nyob ze ntawm lub teb chaws cov khaub ncaws hom thiab Walmart cov khaub ncaws siab - Kev so loj los ntawm cov khw muag khoom nyiam ua kom cov lej loj thiab siab tawv.

"Peb tab tom muag khaub ncaws hauv khw muag khoom noj, tab sis qhov ntawd tsis tau txhais hais tias peb yuav tsum muag cov khaub ncaws zoo li nws yog khoom noj," said Alvis Washington, Walmart tus lwm thawj ntawm kev lag luam, khw tsim khoom, kev tsim kho tshiab thiab kev paub dhau los. “Kev hnav khaub ncaws yog ib pawg txiav txim siab. Nws yog kev xav. Koj xav kom lawv poob rau hauv kev hlub nrog kev zam. "

"Qhov no yog qhov uas koj xav kom lawv saib, xav, kov cov khoom thiab tom qab ntawd lees paub qhov kev xaiv los ntawm kev saib tus nqi taw tes ntawm nws," Washington hais. "Peb cia cov khoom lag luam ua tus hero thiab teeb tsa lub suab."

Txawm nyob rau hauv lub khw muag khoom noj, lub khw muaj qhov sib txawv. Cov kab caws dej loj dua thiab suav nrog cov cawv liab kim thiab cov txee sab saum toj-champagnes. Ntu khoom siv tes ua npias kuj tseem ceeb. Ob qho kev hloov pauv yog npaj rau cov neeg siv khoom lag luam ntau txhiab xyoo, Redfield tau hais.

"Peb yuav muag ntau lub tsho hauv qab thiab thom khwm," nws hais. “Peb muag ntau lub tsho hauv qab thiab thom khwm. Peb tab tom yuav txuas ntxiv muag qhov ntawd, tab sis peb yuav tsis yuam peb cov neeg siv khoom mus rau lwm qhov thaum lawv xav tau qee yam tshwj xeeb. "