Walmart overtakes Amazon hauv kev tshawb nrhiav cov neeg yuav khoom

Walmart yog qhov siab tshaj plaws rau cov neeg yuav khoom hnub so uas tab tom yos hav zoov rau Black Friday deals, raws li kev tshawb fawb tshiab.

Cov khw muag khoom lub thawv loj yog dominating online nrhiav rau Dub Friday luv nqi raws li hnub Friday sawv ntxov, raws li kev tshaj tawm thev naus laus zis lub tuam txhab Ntes, uas taug qab ntau dua 1 billion kev tshawb fawb ib hnub los ntawm cov vev xaib thoob ntiaj teb.

ntsig txog kev nqis peev xov xwm

Cov luv nqi e-lag luam cov khoom lag luam no tuaj yeem yog tus yeej lub caij so no. Nov yog vim li cas

Kev Tshawb Nrhiav rau Dub Friday txo nqi ntawm Walmart tau nce 386% xyoo dhau los, leapfrogging tus neeg muag khoom sib tw Amazon, uas xyoo tas los tau ranked thawj zaug hauv Captify qhov kev tshawb fawb ntawm feem ntau nrhiav cov khw muag khoom ntawm Dub Friday. Xyoo no, lub tuam txhab lag luam e-lag luam loj tshaj plaws hauv ntiaj teb tau nyob qib plaub, tom qab Target thiab Kohl tus, feem.

Cov khw muag khoom tab tom sib ntaus sib tua rau cov neeg yuav khoom lub qhov muag thiab lub hnab nyiaj ntawm lub sijhawm thaum lub caij so lub caij yuav khoom yuav tsum muaj ntau dua li xyoo dhau los. Cov neeg Amelikas xav tias yuav thim rov qab rau lawv cov hnub so yuav khoom xyoo no vim tias kev nce nqi saum ntuj los ua rau lawv lub zog siv nyiaj.

National Retail Federation hais tias nws xav tau Kev muag khoom hnub so thaum lub Kaum Ib Hlis thiab Lub Kaum Ob Hlis kom nce ntawm 6% thiab 8% los ntawm xyoo tas los, kev poob qis thaum muaj txiaj ntsig ntawm kev nce nqi. Kev muag khoom hauv online thaum lub Kaum Ib Hlis thiab Lub Kaum Ob Hlis yog kwv yees tias yuav loj hlob meager 2.5% rau $ 209.7 billion, piv nrog 8.6% nce xyoo dhau los, raws li Adobe Analytics.

Cov paib thaum ntxov qhia tias lub caij yuav tsis tsaus muag raws li kev kwv yees. Kev muag khoom hauv online tau nce 2.9% xyoo dhau los rau $ 5.29 nphom rau Hnub Thanksgiving, Adobe Analytics tau hais. Qhov ntawd yog me ntsis siab dua nws qhov kev kwv yees rau kev loj hlob thaum lub caij so tag nrho.

Dub Friday xav tias yuav rub tawm $ 9 nphom hauv kev muag online, 1% dhia ntawm xyoo dhau los, raws li Adobe.

Shopify cov tub lag luam pom qhov pib zoo rau lub sijhawm so haujlwm. Cov lag luam uas tuav lawv cov khw muag khoom online ntawm Shopify tau nqis peev hauv $ 1.52 lab toj ib feeb rau hnub Thanksgiving, raws li lub tuam txhab.