Tus neeg yuav khoom nqa lub hnab sab nraum lub khw Walmart hauv San Leandro, California, hnub Thursday, Tsib Hlis 13, 2021.
David Paul Morris | Bloomberg | Getty Images
Walmart zoo li yuav venturing rau hauv metaverse nrog cov kev npaj los tsim nws tus kheej cryptocurrency thiab sau ntawm non-fungible tokens, los yog NFTs.
Lub khw muag khoom loj tau foob ntau lub cim lag luam tshiab thaum lub hli tas los uas qhia tias nws lub hom phiaj ua thiab muag cov khoom siv virtual, suav nrog cov khoom siv hluav taws xob, khoom siv hauv tsev, cov khoom ua si, cov khoom ua si thiab cov khoom tu tus kheej. Hauv ib daim ntawv cais, lub tuam txhab tau hais tias nws yuav muab cov neeg siv cov txiaj ntsig virtual, nrog rau NFTs.
Raws li US Patent thiab Trademark Office, Walmart tau ua ntawv thov rau lub Kaum Ob Hlis 30.
Nyob rau hauv tag nrho, xya daim ntawv thov cais tau xa tuaj.
Tus cev lus los ntawm Walmart tsis tau teb tam sim ntawd rau CNBC qhov kev thov tawm tswv yim.
"Lawv mob siab heev," said Josh Gerben, tus kws lij choj ua lag luam. "Muaj ntau yam lus hauv cov no, uas qhia tau hais tias muaj ntau txoj kev npaj mus tom qab qhov xwm txheej hais txog yuav ua li cas lawv yuav hais txog cryptocurrency, lawv yuav hais li cas rau lub metaverse thiab lub ntiaj teb virtual uas zoo li yuav los. los yog twb nyob ntawm no lawm."
Gerben tau hais tias txij li thaum Facebook tshaj tawm nws tau hloov nws lub npe tuam txhab rau Meta, qhia txog nws txoj kev xav dhau ntawm kev tshaj xov xwm, kev lag luam tau maj nrawm los txiav txim seb lawv yuav ua li cas rau hauv lub ntiaj teb virtual.
Nike tau foob ib daim ntawv thov kev lag luam thaum ntxov Lub Kaum Ib Hlis uas tau saib ua ntej nws cov phiaj xwm muag cov khau ntaub virtual thiab khaub ncaws. Tom qab lub hlis ntawd, nws tau hais tias nws tau koom nrog Roblox los tsim lub ntiaj teb online hu ua Nikeland. Thaum Lub Kaum Ob Hlis, nws yuav lub tuam txhab khau ntaub virtual RTFKT rau tus nqi tsis tau tshaj tawm.
Gerben tau hais tias "Tam sim ntawd, txhua tus zoo li, 'Qhov no tau dhau los ua qhov tseeb thiab peb yuav tsum ua kom peb tus IP raug tiv thaiv hauv qhov chaw," Gerben hais.
Gap kuj tau pib muag NFTs ntawm nws lub cim logo sweatshirts. Tus kws tsim khaub ncaws tau hais tias nws cov NFTs yuav raug nqi nyob rau hauv theem txij li kwv yees li $ 8.30 txog $ 415, thiab tuaj nrog lub cev lub cev.
Gerben tau hais tias cov khw muag khaub ncaws Urban Outfitters, Ralph Lauren thiab Abercrombie & Fitch kuj tau ua cov cim lag luam nyob rau lub asthiv tsis ntev los no qhia txog lawv lub hom phiaj qhib qee lub khw virtual.
—CNBC's Melissa Roob pab txhawb rau qhov kev qhia no.
Tau qhov twg los: https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html