Walmart, Gucci thiab Coke Tau Txais Meta, Thiab Kev Muag Khoom yog tiag!

Xav txog ntau txhiab tus neeg yuav khoom flocking rau koj qhov kev qhib lub khw tshiab, sim cov khaub ncaws thiab ua kev yuav khoom loj. Thiab tsis muaj lub khw muag khoom tiag tiag.

Qhov no yog dab tsi lub khw muag khoom lag luam tau npaj los ntes nrog kev pab los ntawm kev siv lub zog virtual tiag tiag, lossis kev hloov pauv. Ua tsaug rau kev ceeb toom cov neeg lag luam, lub platform tau hloov mus rau hauv lub khw muag khoom, thiab ntau cov neeg siv khoom tau yuav hauv. Cov nyiaj tau los ntawm cov metaverse, tsuas yog los ntawm e-lag luam, tuaj yeem ncav cuag. $ 2.6 trillion los ntawm 2030, McKinsey kwv yees nyob rau hauv tsab ntawv ceeb toom Lub Rau Hli 2022.

Thiab txawm hais tias feem ntau ntawm cov nyiaj tau los mus rau kev ua si, kev sib faib loj hlob yuav tsum tau sau los ntawm cov khw muag khoom thiab cov npe.

Cov khw muag khoom, ntsib koj "Shoptar"

Virtual kev muaj tiag thiab augmented kev muaj tiag (tshaj thev naus laus zis uas tsim cov duab tsim hauv computer hauv lub ntiaj teb tiag) tuaj yeem ua tiav zoo ntawm kev txhawb nqa cov neeg siv khoom vim tias cov kev txawj ntse (AI) uas ua rau cov kev paub dhau los no txuas ntxiv txhim kho cov ntaub ntawv nws sau txog nws cov neeg siv kev coj cwj pwm.

Nkag mus rau virtual influencers thiab AI lub khw pabcuam. Cov avatars no tuaj yeem kawm paub tus neeg siv cov kev nyiam nyiam thiab muab cov lus qhia zam lossis cov lus pom zoo ntawm cov khoom, ib daim ntawv qhia los ntawm Tus tsim software Acowebs tau pom. "Lub peev xwm ntawm AI thev naus laus zis yuav tso cai rau kev tsim cov khaub ncaws virtual uas cov neeg siv tuaj yeem khaws lawv cov khaub ncaws tam sim no thiab tau txais cov lus qhia tshiab, ntau dua ib tus neeg xav tau," tsab ntawv ceeb toom hais.

Noj, piv txwv li, tus RovRov, qhov kev ua si uas cov neeg ua si tuaj yeem yuav cov khaub ncaws rau lawv tus avatars lossis cov khoom siv hauv tsev rau lawv tus avatar qhov chaw nyob virtual. Qee yam ntawm cov khoom no tuaj yeem los ntawm cov npe tiag.

Thiab lawv tsis tas yuav yog cov khoom siv virtual.

Hom Koom Nrog VR Thiab AR
AR
Thiab Nws yog "Qhov Tseeb" Yam

Pixels yog qhov tseeb dhau los ua qhov pom tseeb, raws li cov khw muag khoom thiab cov khoom lag luam siv cov metaverse mus rau theem cov khoom tiag ua ntej muag cov khoom tiag rau cov neeg yuav khoom. Lwm tus, lub sijhawm no, tab tom tsim tag nrho cov zej zog uas tuaj yeem ntes cov ntsiab lus ntxaws ntxiv. Qee qhov piv txwv:

• Tso Tsheb Hlau Coca-Cola tsim nws Zero Qab Zib Byte tsw nyob rau hauv metaverse thiab tom qab ntawd hloov cov dej haus digital mus rau hauv cov khoom lag luam txwv, ua rau nws siv tau hauv lub neej tiag tiag thiab virtual.
• Ralph Lauren nyob rau hauv Kaum Ib Hlis 2022 launched ib tug digitized khaub ncaws thiab accessories kab ntawm lub platform gaming Fortnight, ua raws li qhov poob ntawm lub cev "capsule" sau tawm ntawm nws lub vev xaib.
• WalmartWMT
  Hauv 2021 tau yuav lub chav fitting virtual Zeekit, thiab hauv 2022 dov lub tshuab tawm mus rau Walmart app thiab Walmart.com, raws li "Ua Koj Tus Qauv." Nrog nws, cov neeg siv tuaj yeem hnav cov duab ntawm lawv tus kheej kom pom tias cov khaub ncaws zoo li cas. Cov cuab yeej cia siab tias yuav ua rau nws yooj yim rau cov neeg siv khoom ntaus lub pob "yuav khoom".
• Gucci tau tsim kom tiav qhov chaw virtual, Gucci Lub Zos, ntawm Roblox gaming app. Ntxiv rau qhov chaw sib raug zoo, lub nroog tseem ceeb muaj lub khw Gucci qhov twg gamers tuaj yeem yuav cov khoom Gucci digital, suav nrog cov ris tsho rau lawv cov Roblox avatars, ceeb toom Retail Dive.
• Claire's, cov khoom siv txuas, kuj tau koom tes nrog Roblox. Nws launched ShimmerVille ntawm lub app thaum Lub Kaum Hli 2022. Lub hom phiaj digital, tsim rau cov neeg yuav khoom hauv lawv cov hluas thiab 20s, showcases virtual accessories uas kuj muaj nyob rau hauv nws lub cev cib khw muag khoom.

Tos, Qhov no txhais li cas rau cov khw muag khoom?

Txawm hais tias muaj peev xwm ntawm kev muaj tiag virtual, augmented kev muaj tiag thiab tag nrho cov metaverse, cov neeg siv khoom yuav tsum tsis txhob tso tseg lub khw. Cov neeg feem coob - 67% - tseem nyiam mus yuav khoom hauv lub cev rau kev yooj yim, kev sib raug zoo thiab sib piv cov khoom, lub Morning Consult qhia.

Hais tias, lub metaverse yuav tsum ua lub luag haujlwm nrog cov khw muag khoom cib thiab mortar. Qhov tseem ceeb rau kev sib koom ua tiav ntawm cov channel no yog kev sib koom ua ke thiab kev paub hauv online-offline uas koom ua ke, McKinsey qhia.

Yog tias qhov no ua tiav, cov khw muag khoom thiab cov khoom lag luam tuaj yeem xav tau cov txiaj ntsig no:

Cov ntaub ntawv tshiab. Cov kev nkag siab los ntawm kev nkag siab zoo, cov khw muag khoom virtual tuaj yeem sawv cev cov kev coj cwj pwm tshiab thiab cov ntaub ntawv cov ntsiab lus uas cov khw muag khoom thiab cov npe siv tau los kwv yees tus cwj pwm yav tom ntej. Qhov no tuaj yeem muaj txiaj ntsig tshwj xeeb hauv 2024 thiab dhau mus, thaum GoogleGOOG
theem tawm nws cov lag luam ncuav qab zib.

Txo cov nqi vaj tsev. Thaum lub khw muag khoom yuav tsis ploj mus, cov metaverse tuaj yeem txo qhov xav tau ntawm ntau qhov chaw ntawm lub cev, nrog rau ua cov ntawv me me ua haujlwm tau zoo. Ib chav haum virtual raug nqi tsawg dua los tswj hwm lub cev, piv txwv li.

Lub tsev lag luam. Lub metaverse tsis muaj ciam teb, yog li cov khw muag khoom thiab cov khoom lag luam tuaj yeem tsim tsis yog cov khw muag khoom virtual xwb, tab sis cov zej zog thoob ntiaj teb. Coj Nike's Nikeland ntawm Roblox, uas nyob rau hauv thawj tsib lub hlis attracted 6.7 lab tus tib neeg los ntawm 224 lub teb chaws, Lub Nruas qhia. Hauv cov zej zog no, cov neeg tuaj xyuas tuaj yeem sib pauv tswv yim, qhia kev txheeb xyuas thiab koom nrog hauv tuam txhab kev tshaj tawm txoj moo zoo, xws li kev koom tes.

Lub metaverse puas yuav them? Yog tias qhov kev kwv yees siv nyiaj $ 2.6 trillion nyob qhov twg ze qhov tseeb, nws yuav tsum tsim nyog tshawb nrhiav. Tig cov kev paub dhau los rau hauv cov txiaj ntsig tiag tiag yuav siv cov kws tshaj lij ua tiav, txawm li cas los xij, thiab ib feem ntawm kev ua haujlwm yuav tsum tau kawm ua ntej dhia hauv.

Cov khw muag khoom thiab cov khoom lag luam yuav tsum muaj lawv pawg kws tshuaj ntsuam xyuas zoo tshaj plaws ntawm lub nkoj, thiab nco ntsoov khaws ib ko taw hauv qhov tseeb.