Walmart nqa Virtual Sim-On Kev Ua Haujlwm Hauv Online Khw Rau Cov Poj Niam Khaub Ncaws

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xav muab cov neeg siv khoom muaj kev ntseeg siab ntxiv thaum yuav khoom rau khaub ncaws. Nws tab tom pib ua haujlwm virtual sim uas cov neeg siv khoom tuaj yeem pom cov khaub ncaws zoo li cas ntawm lawv tus kheej lub cev, hu ua Be Your Own Model. "Qhov no kuj tsim qhov gamefication ntawm kev yuav khoom, uas kuv tsis xav tias tau muaj ua ntej, qhov twg koj pom koj tus kheej ntau dua thiab ntau dua nyob rau hauv cov khaub ncaws sib txawv no, thiab nws ua tau nplaum heev," said Denise Incandela, tus thawj tswj hwm ntawm khaub ncaws thiab khoom ntiag tug rau Walmart US

Cov khw muag khoom nyob rau lub caij nplooj ntoo hlav tau pib Xaiv Kuv Tus Qauv, qhov twg cov neeg siv khoom tuaj yeem xaiv sim khaub ncaws ntawm ib qho ntawm 50 qauv. Cov thev naus laus zis tau nrov heev, cov neeg siv khoom tau thov rau ntau thiab ntau tus qauv thiab Walmart ua raws. Tam sim no muaj ntau tshaj 120 qauv.

"Tib neeg thaum kawg tab tom nrhiav tus qauv uas zoo li lawv tus kheej, uas yog vim li cas peb thiaj li zoo siab los tsim Ua Koj Tus Qauv Qauv thiab muab cov neeg siv khoom xaiv cov qauv uas zoo li lawv lossis ua qauv," Incandela tau hais.

Cov yam ntxwv tam sim no muaj nyob rau ntau dua 270,000 yam khoom thoob plaws Walmart cov ntaub ntawv tshwj xeeb ntawm cov khoom lag luam tshwj xeeb thiab cov khoom ntiag tug xws li Kev Sib Tw Dawb, Scoop, Sofia Jeans thiab Sofia Active los ntawm Sofia Vergara, Kev Hlub & Kev Ua Si, ELOQUII Elements, Time & Tru, Athletic Works, Terra & Ntuj, Tsis Muaj Ciam Teb, Avia thiab Tus Poj Niam Pioneer. Xaiv cov khoom los ntawm qee lub tuam txhab lub teb chaws hom xws li Champion, Levi's thiab Hanes, thiab txawm tias qee yam khoom ntawm Walmart Marketplace, kuj yog ib feem ntawm cov kev paub tshiab.

Incandela tau hais tias cov ntaub ntawv ntawm cov npe koom nrog yuav loj hlob ntxiv nrog cov khoom tshiab ntxiv txhua lub hlis. "Kuv twv yog tias qhov no yog qhov pib ntawm txoj kev tshiab ntawm kev yuav khoom hauv online," nws hais ntxiv. "Qhov no yog peb cov thev naus laus zis. Peb yuav lub tuam txhab thiab peb pab pawg Walmart tau siv sijhawm ib xyoos los tsim lub tshuab kev kawm thiab cov algorithms thiab daim ntawv qhia thev naus laus zis, vim tias nws tsis yog ob daim duab tiaj tus rau saum ib leeg. Nws yog leveraging mapping thiab topography technology kom nws ua tau muab rau koj ib tug zoo tswv yim ntawm yuav ua li cas cov ntaub yuav pw ntawm lub cev. Qhov ntawd yog qhov tshwj xeeb rau peb. "

Lub hom phiaj yog txhawm rau nthuav dav tshaj li poj niam khaub ncaws rau txiv neej thiab menyuam yaus thiab khoom siv. Incandela tau hais tias "Peb tab tom pib nrog cov poj niam cov khaub ncaws, tab sis tau kawg, txoj kev npaj ua si yog mus dhau ntawm cov poj niam cov khaub ncaws los ntawm ib pawg saib," Incandela tau hais. "Qhov no yog qhov muaj peev xwm qhib rau yav tom ntej ntawm kev yuav khoom hauv online uas nws xav tias tus kheej thiab cuam tshuam ntau dua li yav dhau los."

Walmart qhov tau txais Zeekit, virtual sim-on platform yog txhawb nqa lub tswv yim. Cov neeg siv khoom siv daim duab tag nrho ntawm lawv tus kheej thiab xa mus rau Walmart app. Incandela tau hais tias "Daim duab nyob twj ywm hauv koj qhov profile, yog li koj tsis tas yuav rub tawm cov duab tshiab txhua zaus koj siv nws, tshwj tsis yog koj xav tau," Incandela tau hais. “Koj coj nws nrog koj lub xov tooj. Peb tab tom pib nrog iOS, thiab tom qab ntawd koj siv nws ntawm lub app ntawm koj lub xov tooj lossis desktop, thaum daim duab nyob hauv qhov chaw. "

Lub hom phiaj ntawm Ua Koj Tus Qauv Qauv yog txhawm rau txhawm rau hloov pauv thiab txo tus nqi xa rov qab. "Ib tug neeg siv khoom yuav tau hais tias, 'Kuv tsis paub tseeb tias daim tiab no yuav poob saum lub hauv caug lossis hauv qab lub hauv caug' raws li nws qhov siab," Incandela tau hais. Ua Koj Tus Qauv Tus Qauv daws qhov kev kwv yees ua haujlwm ntawm cov khaub ncaws yuav hauv online yuav zoo li cas.

Incandela hais tias "Kuv xav tias qhov no yuav rov hais dua rau txhua lub hnub nyoog, tab sis koj tuaj yeem xav txog tus neeg siv khoom hluas tau txais kev zoo siab thiab koom nrog," Incandela hais. "Thaum koj xav txog social media thiab ntau npaum li cas tib neeg nyiam pom lawv tus kheej, qhov no coj nws mus rau qib tom ntej."