Walmart Boosts Social Media Influencers

Txoj cai NCAA ib ntus uas tau siv rau Lub Xya Hli 1, 2021 tso cai rau cov neeg ncaws pob hauv tsev kawm qib siab tau txais nyiaj them rau kev siv lawv lub npe, duab thiab zoo li, kuj hu ua lawv "NIL". Cov dej num no yuav tsum tau ua raws li lub xeev cov cai uas lub tsev kawm ntawv nyob.

Lub koom haum yav dhau los tau txwv cov neeg ncaws pob los ntawm kev txais nyiaj sab nraud lawv cov nyiaj pab kawm ntawv thiab cov nyiaj pub dawb. Qhov kev coj ua no yuav tsum tau tiv thaiv "kev ua haujlwm amateurism," qhov kev xav tias cov neeg ncaws pob hauv tsev kawm qib siab yuav tsum tsis tau txais nyiaj, vim lawv tsis yog cov kws tshaj lij.

Ua ntej NCAA hloov lub siab, Lub Tsev Hais Plaub Siab tau txiav txim siab tias Lub Koom Haum tsis tuaj yeem txwv kev siv nyiaj ntsig txog kev kawm rau cov neeg ncaws pob. Lub Tsev Hais Plaub tsis tau ntseeg ntawm Lub Koom Haum txoj kev sawv ntawm kev ua kom cov neeg ncaws pob tsis them nyiaj. Tam sim no cov neeg ncaws pob tuaj yeem tau txais cov nyiaj them rau lawv NIL, cov tuam txhab tau nrawm nrawm los kos npe rau lawv los txhawb lawv cov khoom, feem ntau hauv kev tshaj xov xwm.

Raws li Reuters, WalmartWMT
tab tom txhawb nqa lawv cov social media influencers los pab cov khw muag khoom thiab nws 100,000 tus neeg muag khoom thib peb txhawb nqa lawv cov khoom thiab cov kev pabcuam hauv online raws li Lub Xya Hli 27 2022 kev ua lag luam.

Tsis ntev los no Walmart tau foob cov cim lag luam rau "Walmart Creator" thiab "Walmart Creator Collective" uas yuav muab kev sib tham hauv social media rau "kev txhawb nqa cov khoom thiab kev pabcuam ntawm lwm tus los ntawm cov neeg muaj kev cuam tshuam." Qhov no yuav yog qhov kev txhawb nqa tshiab rau lub tuam txhab, thiab qhov tseem ceeb ntawm kev sib tw tawm tsam AmazonAMZN
, leej twg tau hais tias muaj ib lub koom haum social media uas muaj hwj chim tshaj plaws.

Tam sim no Walmart ua haujlwm nrog cov social media influencers los txhawb cov khoom noj khoom haus thiab khaub ncaws, nrog rau nws txoj haujlwm ncaj ncees rau Walmart+. Influencers feem ntau muaj cov neeg coob coob ntawm Instagram, You Tube, TicTok thiab Pinterest. Cov influencers tau txais txiaj ntsig thaum tus neeg siv khoom siv lawv qhov txuas los ua kev yuav khoom.

Social media influencers yuav tsum tau sib cog lus nrog cov tuam txhab uas lawv txhawb nqa kom tau nyiaj rau lawv txoj kev siv zog. Feem ntau, qhov no yog thawj kauj ruam hauv kev sib pauv, raws li Matt Gilbert, CEO ntawm Partnerize, kev sib koom ua lag luam software. Nws tau piav qhia rau kuv tias cov social media influencers feem ntau yog thawj kauj ruam hauv kev txhawb nqa ib yam khoom rau lub tuam txhab. Cov influencers yog qhib rau kev muag khoom. Thaum tus neeg yuav khoom ua tiav qhov kev yuav khoom. Lub sijhawm ntawd, tus neeg yuav khoom txheeb xyuas tus neeg muaj kev cuam tshuam los ntawm kev sau rau hauv lub thawv nce qib. Qhov no yog qhov ze dua. Ces tus social media influencer yuav tau txais lawv commission.e ecxpolainewd rau kuv

Txij li thaum xyoo 2017 Amazon tau nquag txhim kho pab pawg social media influencer loj heev. Lawv muaj peev xwm tsim lawv tus kheej cov nplooj ntawv online rau qee yam khoom uas lawv pom zoo los ntawm Amazon.com lossis nws lub khw. Amazon muaj qhov muaj zog tshaj plaws social media influencer program. Lub zog ntawm Amazon lub social media influencer program tau txais kev txhawb siab rau Walmart kom nthuav dav lawv txoj kev siv zog.

Ntxiv rau. Walmart tso cai rau cov neeg muag khoom thib peb los yuav cov ntawv tshaj tawm los ntawm Walmart Connect, cov khw muag khoom lag luam digital advertising. Hauv 2021 Walmart tau sau $ 2 nphom hauv cov nyiaj tau los rau nws cov lag luam tshaj tawm.

Xyoo 2022, kev lag luam influencer yuav loj hlob mus rau $ 16.4 billion kev lag luam raws li Influencer Marketing Hub, xov xwm hais los ntawm Reuters. Qhov no suav nrog kev siv zog los ntawm social media influencers, tuam txhab tshaj tawm thiab lwm yam kev siv zog digital.

Feem ntau cov influencers yog, raws li tau hais los saum no, yog cov neeg nyiam zoo li Kardashians, Simone Biles thiab ncaws pob lossis kev lom zem hnub qub. Lawv tuaj yeem tau txais txiaj ntsig zoo vim tias lawv nyiam thiab vim tias lawv sawv cev rau cov khoom lag luam zoo.

Txawm hais tias muaj cov duab zoo tshaj plaws hauv kev tshaj xov xwm tshaj tawm ua, Lub Tuam Txhab Desire tau hais rau kuv tias tuaj yeem muaj kev tsis ntseeg vim yog poj niam txiv neej sib txawv ntawm cov neeg yuav khoom thiab cov neeg muaj feem cuam tshuam. Tom qab ntawd muaj cov neeg siv khoom hais tias lawv yuav cov khoom lag luam pitched los ntawm tus influencer thiab pom qhov zoo dua ntawm cov khoom tom qab lawv ua kev yuav khoom, Ib feem peb tau hais tias lawv tsis tau siv cov khoom thiab 25% hais tias cov khoom puas lossis tawg tom qab lawv tau txais. nws. Qee tus neeg teb tau hais tias lawv xa lawv qhov kev yuav khoom rov qab.

POSTSCRIPT: Lub Tuam Txhab Desire cov lus yog txhua yam muaj tseeb, cov neeg siv khoom xa rov qab cov khoom muag thiab tuaj yeem pom cov khoom zoo dua tom qab lawv yuav khoom. Txawm li cas los xij, lub ntsiab lus ntawm tsab xov xwm no yog los qhia txog kev mob siab rau cov khw muag khoom loj tau ua kom nyiam cov neeg yuav khoom rau lawv qhov chaw. Kev muag khoom ib txwm muaj kev sib tw heev. Ntau qhov kev yuav khoom tau ua tiav hauv online txij li thaum muaj kev sib kis tau pib thiab qhov tshwm sim ntawm kev siv ntau ntxiv ntawm cov neeg muaj kev cuam tshuam hauv kev sib raug zoo yog ib qho kev loj hlob. Glamour rub tawm.