Walmart Thiab Costco Yeej, Cov Chaw Khw Muag Khoom poob raws li cov khw muag khoom taw taw kev sib tw teeb liab Austere Hnub so Quarter.

Cov neeg siv khoom Asmeskas zoo li noj mov hauv tsev ntau dua li tawm mus; ua lag luam ntau dua ntawm tus nqi-sib tw superstores, khw muag khoom lag luam, thiab "dub" khw muag khoom; thiab siv sijhawm ntau dua ntawm lub gym, spa, thiab tshuaj pleev ib ce txee dua li lawv tau ua lub caij ntuj sov ua ntej muaj kev sib kis.

Cov no tsuas yog qee qhov ntawm cov xov xwm los ntawm cov ntaub ntawv tsis ntev los no ntawm cov ncauj lus hauv ko taw tsheb los ntawm Placer.ai, ib qho kev tshuaj ntsuam xyuas platform uas crunches real-time qhov chaw tawm tswv yim sau los ntawm qee qhov 500 daim ntawv thov xov tooj ntawm tes tau nruab rau ntau lab ntawm cov khoom siv tsis paub. Hauv cov kab kos uas pleev xim rau cov duab tiag tiag ntawm cov neeg Asmeskas cov neeg siv khoom tau teb rau tus kabmob kis thoob qhov txhia chaw - thiab tsis ntev los no tau nce cov zaub mov, roj, thiab nqi tsev nyob - Placer.ai tsis ntev los no tau tshaj tawm tias kev mus ntsib cov tsev noj mov tau poob 11% los ntawm peb xyoos dhau los thaum Cov khw muag khoom noj ko taw taug kev yog tib yam li nws tau nyob rau lub Yim Hli 2019.

Raws li peb dais ntawm lub xyoo tseem ceeb hnub so peb lub hlis twg, cov poob hauv Placer.ai tsab ntawv ceeb toom yog nyob rau hauv ib txwm muaj txiaj ntsig ntau dua, tawm tswv yim tias qhov no yuav yog lub caij nyoog ntawm cov paj tawg. Tebchaws Asmeskas lub khw muag khaub ncaws mus ntsib lag luam ua ntej-COVID cov hnub los ntawm 10%, lossis kwv yees li 10 lab tuaj ntsib tsawg dua ib lub lim tiam. Kev txhim kho tsev hauv tsev khw muag khoom tau nce siab nyob rau xyoo tas los lub quarter thib plaub, thaum cov neeg siv khoom ua npaws tau mus rau qhov kev siv nyiaj los ua kom lawv cov chaw nyob. Cov qeb ntawd tam sim no pom 11% tsawg dua kev mus ntsib piv rau peb xyoos dhau los. Qhov nyuaj tshaj plaws hauv cov khw muag khoom cib-thiab-mortar cov khw muag khoom yog cov khoom siv hluav taws xob, nrog cov tsheb khiav tawm los ntawm 19% los ntawm lub caij ntuj sov ua ntej COVID-19 ua rau lub ntiaj teb tig mus. Nws yuav zoo li cov uas xav tau ib tug twb yuav lub TV tshiab thiab Nplhaib qhov rooj.

Superstore tsheb khiav (Walmart, Target, Costco, BJ's) yog me ntsis siab dua peb xyoos dhau los, thaum lub khw chaw nres tsheb chaw nres tsheb (cov khw muag khoom thiab chaw nres tsheb) yog 6% tsawg dua.

Cov ntaub ntawv tantalizing point: cov neeg siv khoom zoo li nyiam ua lag luam ze rau tsev dua li lawv tau ua peb xyoos dhau los.

Cov lag luam me thiab nruab nrab - xws li cov khw hauv zos thiab ywj pheej thiab cov kev pabcuam - tau caij "yuav hauv zos" nthwv dej. Placer.ai pom kev loj hlob zoo ib yam, nrog cov lej nce xyoo no los ntawm ib puag ncig 20% ​​piv rau peb xyoos dhau los thiab tam sim no nce ntxiv 7%.

Qhov chaw ci ntsa iab tshaj plaws nyob rau xyoo 2022 txog tam sim no tau muaj kev nyab xeeb (kev noj qab haus huv thiab gyms), nce li 20% xyoo no thiab tam sim no 17% kev lag luam ntau dua li kev sib kis ua ntej; thiab "cov khw muag khoom zoo nkauj thiab cov chaw ua si" yog boasting 32% ntau kev taug kev ko taw.

Xyoo tas los no cov neeg siv khoom rov feathered lawv lub zes, kua zaub ntsuab khw, thiab indulged nyob rau hauv ncua sij hawm luxuries. Xyoo no qhov kev qhia pom zoo rau qhov tseem ceeb thiab kev txhim kho tus kheej: xav tias yuav zoo rau kev xam phaj haujlwm, rov qab mus rau chaw ua haujlwm, thiab rov ua kom lub neej zoo dua.

Hais tias, yuav ua li cas los txhais tag nrho cov ntaub ntawv zoo nkauj no yog qhov nyuaj tiag tiag.

Rau qhov pib, nws zoo li tau lees paub qhov peb tau hnov ​​​​hauv peb lub hlis twg cov ntawv ceeb toom los ntawm cov khw muag khoom loj, thiab nws qhia txog lub xeev tam sim no ntawm cov neeg siv khoom ntseeg siab, uas tau ua rau lub caij ntuj sov no. Zoo li bears npaj rau hibernation, cov neeg siv khoom yuav yog "denning" hauv kev teb rau qhov kev xav (thiab cov npe loj hlob ntawm cov tuam txhab tshaj tawm kev tawm haujlwm) uas qhia rau lawv tias qhov no yuav yog hnub so tsis txaus.

Ko taw kev tsheb yuav zoo li kev ntsuas arcane nyob rau hauv lub hnub nyoog ntawm cov khw muag khoom online, tab sis tej zaum yuav muaj qee yam rau cov lus hais tias "cov neeg siv khoom pov npav nrog lawv txhais taw" tshwj xeeb tshaj yog thaum Gen Z pom kev zoo siab ntawm kev yuav khoom hauv lub khw muag khoom.

Yuav ua li cas nrog cov ntaub ntawv no? Ob peb txoj hauv kev pom zoo rau cov neeg siv khoom thiab cov khw muag khoom:

1. Ntawm cov neeg siv khoom, koom nrog lub ntiaj teb lub cev thiab sib xyaw nrog txhua cov ntaub ntawv muaj nyob hauv lub ntiaj teb digital, xws li cov ntaub ntawv nqi, kom tau txais koj tus nqi zoo tshaj. Sib tham nrog lub khw kom phim nws thiab nqa cov khoom nrog koj. Nws pab tus neeg muag khoom tshem tawm cov khoom muag, nws pab koj nrog qhov koj tab tom nrhiav, thiab ntawm tus nqi uas yog "kev ncaj ncees". Nws kuj pab ib puag ncig vim tias koj yuav tsis yuam lub tsheb thauj khoom (roj / roj) xa lub thawv (tsob ntoo) rau koj lub qhov rooj thaum cov khoom nyob rau pem hauv ntej ntawm koj tam sim no. Txhua yam nws yuav siv yog kev sib tham nrog tus thawj tswj khw.

2. Ntawm lub khw muag khoom sab, koom nrog koj cov neeg siv khoom. Lawv tau cog lus tias yuav tsav tsheb mus rau koj lub khw thiab muab cov kev cov nyom ntawm kev ntiav neeg txaus thiab tuav thiab cob qhia cov neeg ua haujlwm, nws yog qhov laj thawj uas koj tuaj yeem ntsuas tau zoo dua nrog kev siv thev naus laus zis. Xav sab nraum lub thawv. Koj tuaj yeem sau cov ntaub ntawv ntawm cov neeg siv khoom li cas, qauv cov ntaub ntawv los muab kev nkag siab txog qhov xwm txheej thiab muab rau cov neeg tsawg dua uas khiav koj txoj kev lag luam kom txiav txim siab zoo dua?

Ib qho yog qhov tseeb, Gen Z xav koom nrog thiab qhia cov tuam txhab cov thawj coj, tab sis yog li ua txhua tiam neeg. Kev tsis quav ntsej lawv cov tswv yim tsis zoo li muaj laj thawj lossis muaj kev ruaj ntseg ntxiv lawm thiab tsis yog "cov lus qhia lub thawv" uas tsis tau dhau los kuv tau pom nag hmo ntawm lub qhov rooj ntawm lub khw muag khoom loj ntau txhiab daus las.