VIVA Nqaij qaib Launched hauv Charlotte Thiab Ntxiv Ntxiv

Koj yuav cia siab tias VIVA Chicken, ib qho kev ceev ceev-xws li Peruvian nqaij qaib, yuav tsum tau nyob hauv nroog loj nrog cov neeg Latino loj xws li Miami, lossis tej zaum Los Angeles lossis New York, tab sis tsis yog Charlotte, NC Tab sis koj yuav yuam kev. txij li thaum VIVA Chicken launched nyob rau hauv Charlotte, uas nws Latino cov pejxeem yog hais txog 10%.

Co-founder Bruno Machiavello, ib haiv neeg ntawm Peru, tuaj txog hauv Charlotte vim tias nws tus tij laug nyob ntawd, thiab Machiavello tau ua haujlwm ua tus kws ua zaub mov hauv xyoo 1985 ntawm George Couchell's Showmars, qhov chaw noj nqaij qaib ceev ceev. Couchell coj Machiavello nyob rau hauv nws tis, qhia nws yuav ua li cas coj ib pab neeg noj mov thiab npaj zaub mov zoo.

Machiavello thiab tus khub Randy Garcia pib VIVA Chicken hauv Charlotte hauv 2013, tau txais $ 150,000 qiv los ntawm Garcia txiv los ua lag luam. Nws ua tau zoo heev uas lawv tau them rov qab rau hauv rau lub hlis. Ob leeg tseem koom nrog hauv kev khiav cov tsev noj mov.

Txij thaum ntawd los, nws tau nthuav dav mus rau 16 lub tsev noj mov hauv North Carolina, South Carolina, Georgia thiab Utah. Tag nrho yog cov tuam txhab ua lag luam; tsis muaj franchised.

Lub Peruvian fast-casual qaib saw, VIVA Chicken, tau pom ib tug private equity partner uas nyiam qeeb-loj hlob thiab tau nthuav mus rau plaub lub xeev, nrog ntau ntxiv tuaj.

Nug seb qhov zais cia yog dab tsi rau kev ua tiav ntawm kev loj hlob ntawm VIVA Chicken, Machiavello teb, "Nws yog lub siab nyiam peb muaj rau cov zaub mov thiab kev pabcuam thiab peb pab pawg neeg zoo. Txhua tus pab ib leeg, los ntawm chaw ua haujlwm, mus rau chav ua noj, mus rau chav noj mov. "

Thiab lawv tau muab nws lub npe VIVA Chicken, Machiavello hais tias, vim VIVA hauv lus Mev txhais tau tias "zoo siab thiab ua kev zoo siab." Thiab lawv tau sau cov ntawv sau rau qhov tseem ceeb.

Machiavello tau txais nyiaj pib los qhib nws thib ob VIVA Chicken los ntawm Charlotte restaurateur Dennis Thompson. Tom qab ntawd nws tsim ib pab pawg me me los qhib ob peb qhov chaw ntxiv. Nyob rau hauv 2017 Main Post Partners, ib tug private equity firm, nkag mus thiab pab nyiaj pab rau yav tom ntej outposts.

Savannah Davis, VIVA Chicken tus thawj coj kev lag luam thiab kev tsim kho tshiab, tau hais tias nws tau xaiv los ua raws li Main Post Partners vim tias, tsis zoo li feem ntau cov tuam txhab ntiag tug, "lawv tsis pom kev rov qab sai li lawv qhov tseem ceeb. Lawv nkag siab VIVA Chicken lub tswvyim, thiab lawv pom qhov kev ua si ntev. "

Tsis tas li ntawd, nws ntxiv lawv lub luag haujlwm yog "pab peb nkag siab txog kev ua lag luam zoo tshaj plaws los ua kom peb ua tiav."

Machiavello piav qhia txog nws cov zaub mov kos npe ua Polla a la Brasa, uas yog raws li nws cov txuj lom tshwj xeeb sib xyaw thiab kev npaj. Nws yog qhov tshwj xeeb vim yog "txoj kev nws tau siav hauv qhov cub rotisserie thiab cov txheej txheem marination," nws sau tseg.

Tab sis nws muaj ntau tshaj li Peruvian nqaij qaib. Nws tseem muag cov ntaub qhwv, zaub xam lav, kua zaub, gluten-dawb thiab cov neeg tsis noj nqaij xaiv thiab paub txog nws cov zaub mov Peruvian, Peruvian kib mov thiab tacu tais.

Ib qho ntawm nws lub luag haujlwm tseem ceeb thaum qhib VIVA Chicken, nws hais tias, yog "kev qhia cov neeg siv khoom ntawm Peruvian cuisine. Nws tseem, txog niaj hnub no, tsis zoo li lwm yam kev xaiv thoob ntiaj teb yog li nrhiav txoj hauv kev ntawm qhov tseeb tsis tau mus txog yog qhov uas peb sim ua txoj haujlwm VIVA. "

Txhawm rau ncav cuag nws cov neeg tuaj saib, nws muab cov qauv dawb rau cov neeg siv khoom tshiab. "Tom qab lawv saj nws, lawv poob rau hauv kev hlub nrog nws," exuded Machiavello.

Ua ntej-covid, nws txoj kev lag luam yog kwv yees li 49% noj mov-hauv thiab 51% mus, tab sis tam sim no nws yog 29% noj mov-hauv thiab 71% mus, yog li nws tau dhau los ua qhov chaw coj tawm.

Txhawm rau kho kom muaj kev lag luam tawm sab nraud, Savannah Davis tau hais tias nws yuav tsum "pivot thiab muab cov peev txheej thiab ua haujlwm ntau ntxiv rau hauv kev txiav txim tawm." Kwv yees li 17% ntawm nws txoj kev lag luam muab los ntawm ntau tus neeg xa khoom thib peb.

Kev nthuav dav yog nyob ntawm lub qab ntug. Nws npaj siab yuav qhib lub tsev noj mov thib ob hauv Georgia hauv Alpharetta hauv 2023, thiab npaj yuav nthuav dav li peb mus rau tsib qhov chaw tshiab hauv ib xyoos.

Nug seb puas yog franchising, feem ntau yog txoj hauv kev ceev tshaj plaws los nqis peev thiab nthuav cov khw noj mov, nyob rau ntawm lub qab ntug, Davis teb tias nws xav kom tsim tsa tag nrho nws cov txheej txheem thiab cov txheej txheem, ua ntej nws txiav txim siab franchising. "Nws tsis yog ib yam uas peb tham, tab sis rau ib lub tsev noj mov uas muaj ntau qhov chaw, franchising yog lub sijhawm," nws hais.

Nug cov yuam sij yog dab tsi rau yav tom ntej kev vam meej ntawm VIVA Chicken, Machiavello teb tias, “Cia li ua li peb tab tom ua: pab cov zaub mov tshiab tshaj plaws uas peb muaj. Thiab ua nws nrog kev mob siab rau. "