Video Streaming tuaj yeem yog Qhov Tseem Ceeb Rau Walmart+/Amazon Prime Rivalry

WalmartWMT
tab tom nrhiav ntxiv video streaming raws li perk rau koom nrog nws Walmart + subscription plan, raws li ntau lus ceeb toom.

"Yog, yog, yog!" sau RetailWire BrainTrust tus tswv cuab Cai Clarke, CEO ntawm American Retail Consultants, hauv ib kev sib tham hauv online hais txog kev loj hlob ntawm RetailWire lub lim tiam dhau los. "Walmart yuav tsum ua qauv nws tus kheej tom qab AmazonAMZN
AMZN
Prime kom tau txais qhov tseeb ntawm kev ua lag luam. Txwv tsis pub, vim li cas leej twg xav yuav Walmart + kev koom ua tswv cuab rau ob peb duas las tsawg dua? Amazon muab kev xa khoom pub dawb rau koj ob hnub, ntxiv rau Amazon Prime Video, ntxiv rau kev nkag mus rau tag nrho nws cov khoom siv hluav taws xob, Kindle cov phau ntawv, thiab lwm yam. "

Cov khw muag khoom hauv lub lis piam tsis ntev los no tau tham nrog cov thawj coj ntawm ComcastCMCSA
, Disney thiab Paramount raws li nws ntsuas seb hom programming yuav zoo tshaj plaws los ntawm nws cov neeg siv khoom.

Nws tsis paub meej tias qhov kev txaus siab ntawm cov tuam txhab streaming yuav muaj li cas hauv kev sib raug zoo. Comcast muaj Peacock, Disney muaj Disney +, ESPN + thiab Hulu, thiab Paramount ua haujlwm Paramount + thiab Showtime.

"Nws yuav nthuav, thiab lwm tus neeg ua si hauv lub lauj kaub streaming," sau Ananda Chakravarty, tus lwm thawj ntawm kev tshawb fawb ntawm IDC. "Tam sim no yog tias lawv tuaj yeem rub tawm qhov kev pom zoo nrog NetflixNFLX
, Hulu, Disney thiab Paramount - lawv yuav kaum lub khw. Yog tsis muaj nws tus kheej lub studio, nws yuav tsis muaj teeb meem ntau npaum li qhov kev sib koom tes paub zoo, tab sis kev sib raug zoo yuav raug nqi ntau dua. "

"Zoo, nws yuav zoo yog tias lawv muab cov kev pabcuam uas twb muaj lawm, tab sis tsim lawv tus kheej?" sau Paula Rosenblum, co-founder ntawm RSR Research. “Kuv xav tias lub nkoj tau caij nkoj. Kev pom zoo nrog - tej zaum Disney - yuav yog lub tswv yim zoo tshaj plaws. "

Walmart + cov tswv cuab, uas raug nqi $ 98 ib xyoos ib zaug lossis $ 12.95 txhua hli, pub dawb tib- thiab hnub tom ntej xa khoom noj thiab lwm yam khoom los ntawm cov khw hauv zos. Cov neeg siv khoom kuj tau txais kev xa khoom dawb los ntawm Walmart cov chaw ua kom tiav yam tsis muaj kev txiav txim yam tsawg kawg nkaus.

Cov tswv cuab tuaj yeem sau cov roj luv nqi ntawm Walmart, Murphy OilMur
, Exxon thiab Mobil chaw nres tsheb. Lawv kuj tau nkag mus rau Sam's Club twj thiab tus nqi ntawm cov koom haum. Walmart + cov tswv cuab siv lub khw muag khoom lub xov tooj ntawm tes kom nkag mus rau Scan & Mus rau kev tiv tauj dawb thaum mus yuav khoom hauv cov khw muag khoom.

Rau qee tus kws tshaj lij ntawm RetailWire cov BrainTrust, ntxiv qhov kev lom zem pub rau qhov kev pom zoo sawv los muab cov pob khoom muaj txiaj ntsig zoo.

"Cov xov xwm ntawm kev koom tes kev lom zem yav tom ntej yuav tsaws tam sim no vim tias ntau tsev neeg tab tom ntsuas qhov twg yuav txiav cov nqi," Tara Kirkpatrick: koj puas xav tau ntau tus thwjtim?, mobile trend analyst ntawm Apptopia. "Txhua yam nws yuav siv yog cov tsev neeg paub tias Amazon Prime Video tsis yog lawv qhov kev lom zem nkaus xwb (uas kuv xav paub kom pom cov ntaub ntawv ntawm) thiab Walmart + muab cov khoom noj khoom haus yooj yim dua thiab pheej yig dua rau kev hloov pauv kom txaus siab. Ua ntej cov xov xwm no, muaj pov thawj tias Amazon tab tom xav txog kev hem thawj ntawm Walmart + hauv nws qhov kev nthuav dav ntawm Amazon Fresh khw muag khoom xyoo no. "

"Nws kuj tsis muaj teeb meem yog tias lawv yog cov neeg ua raws ntawm no, nws tseem ua rau Walmart + thiab nws txo qis cov yam ntxwv tshwj xeeb uas cov neeg sib tw muab," sau Mr. Chakravarty.

Walmart tau ntxiv qhov pub dawb rau rau lub hlis Spotify sim ua tswv cuab raws li kev nrhiav neeg ua haujlwm. Lub hli tas los nws tshaj tawm tias Walmart + cov tswv cuab tuaj yeem nkag mus rau nws Kev pabcuam hauv tsev rau ib qho ntxiv $40 tauj ib xyoos lossis $7 ib hlis ntxiv rau lawv cov phiaj xwm kev tso npe. Cov tswv cuab InHome, uas them $ 148 ib xyoos rau kev pabcuam, tam sim no tuaj yeem dhau los ua Walmart + cov tswvcuab thiab tau txais kev pabcuam rau $ 138.

Tus neeg muag khoom txaus siab ntxiv cov kev pabcuam streaming lossis kev pabcuam rau nws txoj kev npaj Walmart + yog cov lus teb meej rau cov neeg sib tw Amazon.com, uas muaj cov Prime Video pub dawb uas yog ib feem ntawm nws $ 139 txhua xyoo subscription plan thiab $ 14.99 txhua hli kev xaiv.

Walmart qhov kev sib tham nrog Comcast, Disney thiab Paramount tsis yog thawj zaug uas nws tau saib streaming raws li txoj hauv kev kom tau txais kev sib koom ua lag luam. Lub khw muag khoom tau txais Vudu hauv 2010 thiab muag nws ib xyoo caum tom qab rau Fandango.

"Walmart tau siv nws tus kheej cov kev pabcuam streaming, Vudu, thiab tsis ua tiav," sau Brian Delp, CEO ntawm New Sega Home. "Kuv xav tias kev sib koom ua ke nrog tus khub uas twb muaj lawm yog qhov kev txav mus los. Nws tso nws txoj kev koom tes nrog cov txiaj ntsig zoo sib xws rau Amazon, uas muab Prime Video. Lawv tsom ntsoov rau kev sib tw nrog Amazon, tab sis cia siab tias lawv kuj xav txog kev tsim kho tshiab dua piv rau cov tswv yim yav tom ntej. "

Tab sis rau tus tswv cuab BrainTrust Dion Kenney, COO ntawm Mondofora, tsiv mus rau hauv streaming yog ib qho me me-ntau dhau rau cov saw hlau uas muaj zog hauv lwm qhov chaw.

"Lub tswv yim zoo tsis yog nyob ntawm 'tus txiv neej ua dab tsi?'," Mr. Kenney sau. "Nws yog nyob ntawm 'peb cov peev txheej dab tsi peb muaj lossis peb tuaj yeem tau txais, thiab peb yuav ua li cas xa tus nqi zoo tshaj?' Amazon lub chaw ua liaj ua teb loj loj thiab cov ntaub ntawv thev naus laus zis muaj txiaj ntsig ua rau cov ntsiab lus streaming tsim nyog siv cov peev txheej muaj zog. Walmart lub zog, thaum muaj kev vam meej, muaj keeb kwm yav dhau los hauv kev xa khoom, kev tswj cov khoom muag, thiab kev tswj cov neeg muag khoom. Nws tsis yooj yim pom tias qhov no qiv nws tus kheej yooj yim li cas rau tus qauv kev pabcuam streaming. "