JoJo Siwa kiv cua ntawm Nickelodeon lub rooj muag khoom ntawm 2018 VidCon (Duab los ntawm Charley Gallay / Getty Images rau … [+]
Getty Images rau Nickelodeon
Rau feem ntau ntawm ib xyoo caum, ib qho ntawm qhov loj tshaj plaws kev tsiv teb tsaws chaw rau Orange County, Calif., tsis yog pab pawg nqos mus rau San Juan Capistrano tab sis pab pawg ntawm influencer-adoring tweens thiab cov hluas nyob ze Anaheim, rau VidCon, OG sib sau ua ke ntawm cov neeg tsim online, cov platforms thiab cov tuam txhab tom qab lawv, thiab cov npe sim mus cuag lawv cov kiv cua.
Lub lim tiam no, VidCon rov qab mus rau nws cov poj koob yawm txwv lub tsev, peb xyoos tom qab Kev Sib Tham zaum kawg ntawm Tweens ntawm Anaheim Convention Center, hla txoj kev ntawm Disneyland. Nws cog lus tias yuav yog lub sijhawm zoo qw, yog tias ib qho uas tau hloov pauv ntau ntawm cov hnub qub, hais tias Pam Kaufman, Thawj Tswj Hwm ntawm Cov Khoom Siv Khoom Siv thiab Kev Paub ntawm Paramount
Tej zaum qhov kev hloov pauv tseem ceeb tshaj plaws hauv 2022 yuav yog tus txhawb nqa ua tus thawj coj. YouTube tuav lub luag haujlwm tseem ceeb rau xyoo, nce siab tom qab pom cov kiv cua ntawm cov neeg tsim khoom ntawm nws lub vev xaib video uas tau los ua thawj VidCon xyoo 2010, tuav hauv Century City lub tsev so hauv qab daus ballroom.
Xyoo no, nyob rau hauv kev hloov pauv ntawm tus neeg saib xyuas kev sib raug zoo, tus thawj coj txhawb nqa yuav nce siab TikTok, uas tau nthuav dav thaum lub sijhawm kaw rau ntau dua 1 billion tus neeg siv thoob ntiaj teb. Zoo li YouTube xyoo dhau los, TikTok yuav tshaj tawm cov ntsiab lus nthuav qhia kev lag luam nrog rau kaum ob lwm lub vaj huam sib luag.
"Qhov tseeb tias Tik Tok tab tom los yog qhov kev hloov pauv loj," said VidCon SVP Marketing & Communications Sarah Tortoreti, uas nrog SVP Kev Ua Haujlwm Colin Hickey yog lub koom haum tus thawj coj. “Nws muab peb lub zog tshiab. Ntau tshaj li ib nrab ntawm cov yeeb yam tshwj xeeb yog cov tshiab xyoo no. "
Qhov kev hloov pauv ntawm tus neeg txhawb nqa yuav tsis cuam tshuam rau lub suab nrov tom qab tsis tu ncua kev hais plaub ntug, feem ntau mus txog lub microphone-busting decibel theem ntawm Shea Stadium-era Beatles thaum cov tub ntxhais hluas cov kiv cua pom cov neeg nyiam nyiam ntawm lub rooj sib tham qhov chaw nthuav dav.
Ib yam li xyoo dhau los, VidCon yuav yog peb qhov yeeb yam hauv ib qho. Hnub Thursday yuav nthuav tawm txoj kev lag luam ib hnub nrog lub platform sab saum toj, cov khoom lag luam thiab cov thawj coj faib khoom, muaj kev nyab xeeb nyob rau hauv pem teb saum toj kawg nkaus ntawm kev tsis sib haum xeeb.
Pib txij hnub Wednesday tsaus ntuj txog rau hnub Sunday, ob qhov "kev ua yeeb yam" yuav tsom mus rau lwm qhov hauv kev lag luam: tus tsim kev taug qab, cais lub cev los ntawm cov kiv cua kom tso cai rau cov neeg muaj hwj chim tham nrog cov phooj ywg txog seb lawv ua li cas lawv ua; thiab hauv pem teb hauv pem teb hauv zej zog taug qab thiab chaw ua yeeb yam rau qee yam xws li 30,000 tus kiv cua hluas thiab lawv cov neeg hauv tsev neeg raug kev txom nyem.
"Nws tsis suav tias yog kev lag luam tseem ceeb ntxiv lawm, yog vim li cas VidCon yog ib feem ntawm Cov Khoom Siv Khoom Siv thiab Kev Ua Haujlwm," said Kaufman, uas tseem saib xyuas cov chaw ua si, tsev so, kev ua si, cov xwm txheej nyob thiab ncig xyuas. "Nws yog hais txog vaj tse tag nrho cov monetization ntawm peb cov ntsiab lus nyob rau hauv ib qhov chaw. Peb tau pom los ntawm cov neeg siv khoom pom tias cov menyuam yaus hnub nyoog 8 xyoo tau tso siab rau cov neeg muaj kev cuam tshuam ntau dua li cov neeg nto moo, tus thawj tswj hwm, cov kws qhia ntawv. Yog vim li cas VidCon thiaj li zoo siab heev. Peb xav pom leej twg yuav mus. "
Ntawm 350 tus tsim tshwj xeeb xyoo no muaj ntau lub npe loj, xws li MrBeast, tus tsim hauv Kansas yug los uas siv nws cov yeeb yaj kiab uas nrov heev los nrhiav nyiaj rau kev siab hlub, TikTok megastar Charli D'Amelio, thiab VidCon cov kwv tij sib koom Hank thiab John Green.
Cov tuam txhab txhawb nqa suav nrog ntau qhov chaw ntawm Amazon
Lwm tus neeg hais lus suav nrog COO Liz Jenkins ntawm Reese Witherspoon qhov tsis ntev los no tau txais cov tuam txhab tsim khoom Hello Sunshine, MSNBC Thawj Tswj Hwm Rashida Jones, Lionsgate VP Digital Marketing Falon Fatemi, Universal Duab VP ntawm Ntiaj Teb Digital Marketing Nicole Schlegel, Hlub + Hip Hop Lub hnub qub Rasheeda Frost, Pocket.Watch tus tsim Chris Williams, thiab cov thawj coj hauv kev tshaj xov xwm rau Nestle', Chipotle thiab Duolingo.
Thiab cov tsos ntawm notables xws li Roblox
Epic Games, lub tuam txhab tom qab Fortnite thiab Unreal Engine 3-D graphics software, yuav muaj lub rooj muag khoom tsom teeb pom kev nws qhov kev tau txais tsis ntev los no, kev kaw-era hit Caij nplooj zeeg (Cov Fortnite tsheb npav tau ua cov khoom pov thawj yav dhau los hauv pem teb).
VidCon's Anaheim rov tshwm sim tuaj tom qab ob peb xyoos dhau los rau txhua qhov kev lag luam tawm, txawm hais tias lub lag luam tau "clawed rov qab" qee qhov hauv av nws poob thaum muaj kev sib kis thoob ntiaj teb thiab cov xwm txheej hauv online nkaus xwb, raws li PWC's
Kev rov ua haujlwm tau zoo, tab sis PWC tseem kwv yees cov ntu yuav tsis zoo tag nrho rau cov nyiaj tau los ua ntej kis mus txog rau tom qab 2026, xyoo kawg ntawm daim ntawv tshaj tawm tshiab lub qhov rais kwv yees.
"Txoj kev pheej hmoo ntawm kev txwv ntxiv yuav los ua haujlwm raws li cov kev hloov pauv tshiab tseem muaj kev txhawj xeeb tsis tu ncua, tab sis raws li cov khoom sawv cev, kev lag luam qhia tau xav tias yuav tawm ntawm tus kabmob kis mus rau qhov loj tshaj plaws B2B ntu hauv Tebchaws Meskas nyob rau tsib xyoos tom ntej," tsab ntawv ceeb toom hais tias.
Qhov kev hloov pauv loj tshaj plaws yuav yog kev sib txuas ntxiv ntawm cov xwm txheej ntawm tus kheej, nrog rau lawv lub peev xwm rau cov kev paub tshwj xeeb thiab muaj txiaj ntsig, nrog rau cov kwj hauv online uas muab thoob ntiaj teb ncav cuag thiab cov ntaub ntawv sib sib zog nqus ntawm cov neeg koom.
Tseeb tiag, thaum Lub Caij Nplooj Ntoos Hlav Xyoo 2020, tej zaum tsis muaj lub koom haum tau nqis peev ntau hauv kev paub hauv online tshaj li VidCon, hloov nws tus kheej sib sau ua ke nrog 12 lub lis piam ntawm kev lag luam hauv online, kev tshwm sim tus tsim, kev sib tham li cas thiab ntau dua, qhov nruab nrab 15 cov xwm txheej hauv online hauv ib lub lis piam , Totororeti hais. Cov neeg saib los ntawm 145 lub teb chaws tuned rau tsawg kawg yog ib qho xwm txheej thaum lub caij ntuj sov.
Tortoreti tau hais tias "Peb tau mob siab rau lub caij ntuj sov ntawd, tom qab ntawd peb rov ua lag luam," Tortoreti hais.
Lub sijhawm ntawd breakneck online, siv ntau lub platforms thev naus laus zis nrog cov neeg ua haujlwm uas tau kawm ua haujlwm ntawm ya, nruab nrab ntawm lub caij nplooj zeeg xyoo 2020. Txawm li cas los xij, VidCon Tam sim no tseem yog ib feem ntawm lub koom haum muab khoom, nrog rau ntu ntu video VidTalks txhua hnub. ntawm LinkedIn thiab YouTube, ib qho email tsis tu ncua thiab LinkedIn cov ntawv xov xwm qhia txog kev lag luam kev txhim kho, thiab ob mus rau peb lwm qhov kev sib tham hauv online hauv ib lub lis piam, Tortoreti tau hais.
Raws li tus kab mob kis thoob qhov txhia chaw thiab ntws mus, lub koom haum kuj tau tuav peb lub rooj sib tham thoob ntiaj teb hauv Melbourne, Australia, thiab ob qho ntxiv hauv London txij li kev sib sau ua niam txiv zaum kawg hauv Anaheim. Lwm qhov VidCons thoob ntiaj teb tau tshaj tawm rau Mexico City thiab Madrid tom qab lub xyoo no, nrog rau ntau ntxiv tuaj rau xyoo tom ntej, Kaufman tau hais.
VidCon Anaheim tseem yuav nthuav tawm cov khoom siv hauv online, nrog cov kwj ntawm "feem ntau" ntawm cov neeg tsim kev tshwm sim nyob rau theem Zej Zog, nrog rau kev tshwm sim ntawm lwm theem tseem ceeb thiab theem arena. Lub upside: tsis tsuas yog ntau dua kev faib tawm ntawm VidCon kev rau cov kiv cua nyob deb uas tsis tuaj yeem ua rau Anaheim, tab sis kuj, faib qw.
Tau qhov twg los: https://www.forbes.com/sites/dbloom/2022/06/20/vidcon-and-its-screaming-tweens-return-to-anaheim-after-three-year-pandemic-interruption/