Vegan Pure Grit BBQ qhib hauv New York City tom qab ncua plaub xyoos

Thaum tus tsim Kerry Fitzmaurice tab tom npaj qhib Pure Grit BBQ, nws cov BBQ cog thiab noj zaub mov sai sai hauv New York City thaum lub caij nplooj ntoo hlav xyoo 2019, kev nthuav dav ntawm COVID nres nws hauv nws txoj kev taug thiab ncua nws qhov debut.

Tom qab nws siv sijhawm ib xyoos los tshawb nrhiav cov ntawv qhia zaub mov, ua kev tshawb fawb kev lag luam, thiab kho nws txoj kev ua noj thiab haus luam yeeb, nws tau txiav txim siab los tswj nws lub zog los ntawm bottling nws cov kua ntses thiab rub tawm hauv av. Nws tig mus rau Hell's Kitchen Hot Sauce, lub raj mis, los pab tsim nws. Cov kua ntses tseem muag ntawm lub tsev noj mov thiab tsim txog 10% ntawm nws cov nyiaj tau los tag nrho.

Qhov kev tshaj tawm ntawd tau txhawb nqa Pure Grit BBQ lub npe nrov tom qab cov khoom tau tshwm sim hauv New York Times, Harpers Bazaar thiab lub tuam txhab kev ua neej GOOP.

Fitzmaurice tau tsa lub peev los qhib nws qhov chaw muag khoom nyob rau lub Tsib Hlis 17, 2023 los ntawm ib tus phooj ywg tseem ceeb los ntawm tsev kawm theem qis hauv Greenwich, Ct thiab rub nws tus kheej cov nyiaj. Nws kuj tau coj Jenny Mauric ua tus tsim, uas yog ib txhiab xyoo, coj qhov kev xav tshiab thiab saib xyuas kev tsim thiab lwm yam teeb meem muaj tswv yim.

Ib lub tsev noj mov uas muaj Pure Grit BBQ tau ncua sijhawm qhib tab sis tab tom tsim nws cov neeg siv khoom thiab tab tom nrhiav qhib lub tsev noj mov thib ob yav tom ntej.

Zoo li ntau tus neeg ua lag luam hauv tsev noj mov, Fitzmaurice tuaj ntawm txoj haujlwm sib txawv. Nws tau ua tus thawj coj ua lag luam ntau lub tuam txhab suav nrog McKinney thiab Kirschenbaum Bond. "Vim tias kuv tau ua ntau yam khoom lag luam thiab tshaj tawm thiab PR rau lwm tus neeg, kuv paub yuav ua li cas rau kev tshawb fawb kev lag luam," nws hais.

Fitzmaurice qhov kev mob siab rau qhib lub tsev noj mov tau tshwm sim los ntawm nws tus kheej kev ntseeg. Nws tau hais tias "BBQ thiab khoom noj qab haus huv yog ib yam uas kuv tau ploj lawm raws li tus neeg noj zaub mov noj," nws hais. Nws yog gluten-rhiab heev thiab muaj ntau tus phooj ywg uas yog celiac, uas nws xav "sib koom kev lom zem yam tsis muaj kev txhawj xeeb."

Nrhiav cov noodle zoo meej rau lawv cov mac thiab cheese thiab cov buns txoj cai yuav tsum tau tshawb fawb ntau. Nws tau ua haujlwm nrog Impossible Foods thiab Daring cog-raws li nqaij qaib kom pom cov khoom xyaw kom zoo.

Fitzmaurice hu qhov ncua sij hawm qhib nws lub tsev noj mov "ib qho koob hmoov" vim tias nws tau tsim cov zaub mov txawv nrog cov kws ua zaub mov noj xws li Nikki King Bennett, yav dhau los tus kws ua zaub mov ntawm Pure Food thiab Wine, Daniel Jacobalis, tus kws ua zaub mov hauv Staten Island thiab Emily Hirsch, tus kws ua zaub mov vegan uas tau sib tw ntawm "Hell's Kitchen Young Guns." Nws kuj tau txais ib tug neeg haus luam yeeb thiab concocted zaub mov txawv rau classic BBQ tais.

Nws xaiv Lexington Avenue thiab 24^th Txoj kev hauv Gramercy Park ua nws qhov chaw vim tias ib tug phooj ywg tau tsiv los ntawm nws qhov chaw ua lag luam, uas ua rau nws hloov pauv tsis sib haum. "Peb tawm ntawm txoj kev raug ntaus kom peb cov nqi xauj tsev yog qhov tsim nyog," nws tau sau tseg, tab sis qhov chaw tau yooj yim mus txog rau cov neeg feem coob thiab hla ntawm Baruch College.

Vim li cas thiaj tsim ib qho chaw noj zaub mov? Fitzmaurice teb tias "nws yog lub neej yav tom ntej, tshwj xeeb tshaj yog nrog txhua lwm cov proteins xws li Impossible thiab Beyond. Ntau tus neeg tab tom tig mus rau vegan lossis flexitarian lossis xav tau ntau cov nroj tsuag hauv lawv cov zaub mov. "

Txawm tias muaj tseeb hais tias cov zaub mov raws li cov nroj tsuag zoo li noj qab haus huv, qee cov tais diav xws li kib tofu khoom, waffle fries thiab mac thiab cheese muaj calorie ntau ntau thiab npaj ua zaub mov kib thiab tsis muaj txiaj ntsig tshwj xeeb.

Fitzmaurice tau lees paub qhov kev tshawb fawb tab sis tawm tsam tias "Peb tsis siv cov khoom noj mis nyuj hauv peb cov mac 'n cheese; nws tau ua nrog cov qos yaj ywm qab zib thiab cov noodles muaj protein ntau. "

Nws hais tias nws muab cov neeg siv khoom xaiv. "Yog tias koj noj nqaij qaib, nws tsis yog qhov kev xaiv zoo," nws lees paub.

Tab sis Fitzmaurice tsis txaus siab txog nws cov ntawv qhia txawm li cas los xij. “Txhua tus neeg nyiam noj zaub mov zoo. Peb hais txog zaub mov qab. Koj tuaj yeem mus teeb lossis koj tuaj yeem noj qab haus huv, "nws hais.

Ib qho ntawm nws cov tais diav uas nrov tshaj plaws yog hu ua lub phaj tsis tuaj yeem txiav, uas tau piav qhia tias tsis yog koj niam lub meatloaf thiab muaj kev sib xyaw ntawm cov haus luam yeeb Impossible burger, ib nrab ntawm waffle thiab tuaj nrog ob sab xws li taum ci, mashed qos yaj ywm, roasted veggies. , los yog coleslaw (thiab zoo li txaus rau ib hnub caloric kom tsawg). Lwm cov tais diav xws li kib nqaij qaib thiab waffles thiab haus luam yeeb veggie tais.

Nws kuj tso siab rau cov neeg xa khoom thib peb xws li GrubHub, DoorDash thiab Uber Eats, uas tsim txog 25% ntawm nws cov nyiaj tau los tag nrho.

Pure Grit BBQ kuj muaj kiosk ntawm Barclays Centers rau xyoo no ntaus pob ntawm Brooklyn Market, uas tsuas muaj cov npe hauv zos, thaum ib qho ntawm Brooklyn Nets 'tsev ua si.

Yav tom ntej, nws xav tias yuav qhib lub tsev noj mov thib ob hauv nroog, tej zaum Harlem lossis Sab Hnub Poob. Thiab nws tab tom tshawb nrhiav lub kiosk ntawm JFK tshav dav hlau International Terminal.

Nug peb tus yuam sij rau nws txoj kev vam meej yav tom ntej, Fitzmaurice teb: 1) Qhov zoo ntawm nws cov zaub mov, 2) nws cov kev pabcuam zoo, 3) Kev lag luam muaj zog. "Yog tias lawv tsis paub tias koj nyob ntawd, nws tsis muaj teeb meem koj yuav zoo npaum li cas," nws hais, zoo li tus thawj coj lag luam uas nws tau ua.