Utah ncuav qab zib ua tsov ua rog ntawm Crumbl, Dirty Dough thiab Crave heats li

Muaj kev tsov rog tshwm sim hauv Utah - tsis dhau kev nom kev tswv lossis tshuaj - tab sis ncuav qab zib.

Crumbl ncuav qab zib, uas muaj ntau dua 300 lub khw hauv 36 lub xeev, tau tshaj tawm ua tsov rog rau cov neeg sib tw me Dirty Dough (rau lub khw hauv Utah thiab Florida) thiab Crave ( cuaj lub khw hauv Utah thiab Florida.) Thiab nws tau teeb tsa kev sib raug zoo xov xwm.

"Puas yog ncuav qab zib tiag tiag tsim nyog foob?" nug tus neeg siv TikTok. Rau cov founders ntawm Crumbl, cov lus teb yog yog.

Cov kev foob tau pib ya thaum lub Tsib Hlis, thaum Crumbl cais foob Dirty Dough thiab Crave, thov nyob rau hauv ib feem uas ob lub npe "packaging, décor thiab nthuav qhia" yog "tsis meej pem" rau nws tus kheej. Crumbl tau foob qhov foob hauv Utah, qhov chaw nws yog lub hauv paus.

Dirty Dough raug rho tawm haujlwm rov qab nrog kev lag luam thuam Crumbl.

In ib ad, ib tug loj SUV rub mus rau ib sab ntawm ib tug me nyuam lub txiv qaub sawv. Ib pawg txiv neej dhia tawm, qhia cov menyuam yaus kom "kaw tag nrho cov haujlwm." Ib tug hluas nkauj teb tias, "Koj vwm, vim li cas?" Rau qhov nws teb, "Vim tias koj muag khoom qab zib - qhov ntawd yog peb yam." 

Dirty Dough kuj tau tshaj tawm cov phiaj xwm phiaj xwm hauv Utah, suav nrog ib qho uas nyeem: "Cov ncuav qab zib zoo heev - peb raug foob!"

Bennett Maxwell tus tsim Dirty Dough tau hais tias "Nws yog qhov xwm txheej tsis zoo," thiab nws zoo li, OK, peb yuav muaj kev lom zem nrog nws.

Nws hais ntxiv tias: “Tsuas xav txog cov tuam txhab pizza ua rau ib leeg, puas yog? Zoo li xa cov duab ntawm pepperoni pizza, muab tso rau hauv kev sib foob, thiab hais tias 'Saib, koj cov pizza pepperoni zoo li kuv'.

Co-founder ntawm Crave, Trent English, kuj ntseeg Crumbl cov lus iab liam yog ib nrab ci. 

“Peb lub npe yog xim dub thiab kub. [Crumbl's yog] liab thiab dub. Lawv lub logo yog ... tus kws ua zaub mov hnav lub kaus mom. Peb yog ob lub ncuav qab zib sib tshooj, ”English hais. “Kuv tsis tshua pom kev tsis meej pem kiag li. Kuv xav tias cov neeg feem coob tuaj yeem qhia peb sib nrug zoo. "

Tsim muaj xyoo 2017, Crumbl - uas muaj 6 lab tus thwjtim ntawm TikTok thiab 3 lab tus thwjtim ntawm Instagram - muaj cov neeg tshuaj xyuas uas ntsuas nws cov ncuav qab zib qab uas tau tso tawm txhua lub lim tiam.

Hauv kev foob, lub tuam txhab thov ob tus neeg tsim khoom qab zib tau nyiag nws lub tswv yim los tso tawm cov tsw tshiab txhua lub lim tiam.

Bennett tau hais tias "Lawv tsis xav kom peb ua qhov hloov pauv," Bennett hais. "Vim kuv txhais tau tias, koj paub, lawv tau tsim qhov ntawd - lub peev xwm tig thiab muaj nws rau lub sijhawm txwv - pom tau tias Crumbl tau tsim nws tsib xyoos dhau los."

Dirty Dough tus tsim tau hais rau CNBC tias txij li kev foob raug foob, kev tshaj xov xwm nyob ib ncig ntawm "kev ua tsov rog ncuav qab zib" tau zoo rau kev lag luam - nrog kev muag khoom ob npaug. Lub caij no, Crave hais tias lub tuam txhab tau pom 50% dhia hauv kev muag txij li Crumbl foob. 

CNBC xam phaj Crumbl co-founders Jason McGowan thiab Sawyer Hemsley hauv 2021 txog lawv txoj kev lag luam booming. Thaum lub sij hawm, Hemsley hais rau CNBC: "Kuv yuav tsum pinch kuv tus kheej txhua hnub, vim tias peb tham txog cov dej ntws los ntawm lub rooj sib tham. Thiab - thiab liab frosting. " 

Tom qab kev foob raug foob, CNBC tau hu rau Crumbl kom teb. Txawm li cas los xij, cov neeg tsim tsa tau tsis lees txais qhov kev thov rau kev xam phaj thiab xa ib tsab ntawv tshaj tawm hauv email, uas tau nyeem ib feem: "Crumbl tau ua kev cai lij choj tawm tsam ob lub tuam txhab rau kev lag luam hnav khaub ncaws thiab kev ua txhaum cai, ib qho uas tau nyiag Crumbl zaub mov txawv thiab kev lag luam zais cia. ”

Maxwell, tus tsim Dirty Dough, tsis kam nyiag Crumbl cov zaub mov txawv. "Tsuas saib peb cov ncuav qab zib dua, koj tsis tuaj yeem tau txais cov khoom sib txawv ntxiv, koj tuaj yeem saj nws thiab nws txawv heev," nws hais.

Crumbl tuaj yeem ntsib teeb meem kev cai lij choj.

Dyan Finguerra-Ducharme, tus kws lij choj tus kws lij choj thiab tus khub ntawm Pryor Cashman hauv New York hais tias "Nws yuav nyuaj rau Crumbl los qhia tias cov neeg siv khoom yuam kev ntseeg tias tus neeg raug foob lub ncuav qab zib tuaj ntawm Crumbl," Nws tsis muaj kev cuam tshuam rau rooj plaub. 

"Crumbl tau los nrog lub tswv yim zoo - tag nrho cov qauv lag luam, uas [yog] tig cov ncuav qab zib txhua lub lim tiam, xa lawv sov rau hauv lub thawv uas haum rau cov ncuav qab zib zoo," Finguerra-Ducharme tau hais. "Qhov teeb meem yog tias Crumbl lub tswv yim tsis muaj kev tiv thaiv los ntawm txoj cai lij choj kev txawj ntse."

Yog li, rooj plaub tuaj yeem mus rau pawg txiav txim?  

"Nws tuaj yeem raug tso tawm los ntawm kev qhia tus kws txiav txim plaub tias raws li txoj cai lij choj, cov cim no tsis zoo ib yam," Finguerra-Ducharme hais rau CNBC.

"Thiab yog tias cov cim tsis zoo ib yam," nws ntxiv, "qhov ntawd yog qhov uas cov ncuav qab zib crumbles."