Cov neeg siv khoom hauv Asmeskas Starbucks tseem saib cov saw hlau yog cov khoom kim heev.
Hauv nws cov txiaj ntsig thawj peb lub hlis twg, Seattle-based kas fes loj pom US tib lub khw muag khoom dhia 10% nrog yim ntawm nws 10 hnub muag khoom siab tshaj plaws hauv lub tuam txhab keeb kwm.
"Peb tsis pom qhov teeb meem nrog peb qhov kev thov," Starbucks CFO Rachel Ruggeri hais rau Yahoo Nyiaj Txiag, txawm tias lub tuam txhab nce nqi. Ib tus neeg hais lus tsis tau teb kom paub tseeb tias tus nqi nce xyoo dhau los xyoo dhau los, tab sis raws li Q4 2022 tus nqi ntawm cov saw hlau tau nce 5% ntawm 12 lub hlis.
Zuag qhia tag nrho, North America tib lub khw muag khoom tau nce 10% ib yam nkaus, tau tsav los ntawm 9% nce hauv daim pib nruab nrab thiab 1% nce hauv kev sib piv. Qhov nce ntawm daim pib nruab nrab yog "txog rau tus nqi yog kev tshuaj xyuas los ntawm tus nqi txav peb tau coj xyoo tas los," nws hais.
"Peb tus nqi tau txais txiaj ntsig ntau raws li peb cov kev lag luam nce siab, yog li xyoo no, daim pib tau txais txiaj ntsig los ntawm kev txheeb xyuas qhov ntawd thaum peb ntes tau," Ruggeri ntxiv.
Nws zoo nkaus li tias tus nqi siab dua nyob ntawm no kom nyob twj ywm rau yav tom ntej ib ntus nrog kev pab cuam xav tau nyob rau tom qab ib nrab xyoo.
"Nyob rau hauv ib nrab ntawm lub xyoo tom qab, peb yuav pib pom tus nqi rov qab ntau dua rau qib keeb kwm thiab yog li peb yuav pom qhov nruab nrab ntawm peb daim pib thiab nce ntxiv rau peb qhov kev lag luam tag nrho," nws hais.
Starbucks tau lees paub nws cov lus qhia tag nrho ntawm 7% -9% ntawm US tib lub khw muag khoom nrog kev cia siab tias yuav pom ntau qhov sib npaug ntawm daim pib loj thiab kev lag luam.
Nyuam qhuav pib lub lim tiam no, Tsoom Fwv Teb Chaws Reserve Chair Jerome Powell tau hais tias cov nqi tau nce qeeb qeeb thaum lub sijhawm. nws lub rooj sib tham xov xwm tshiab kawg. Tam sim no peb tuaj yeem hais, thawj zaug, uas cov txheej txheem disinflationary tau pib. Peb tuaj yeem pom qhov ntawd. "
Starbucks tseem tsis tau pom qhov ntawd. Ruggeri tau hais tias "Peb niaj hnub tsis pom qhov cuam tshuam ntawm cov khoom siv los ntawm kev txo qis," Ruggeri tau hais.
"Peb tau pom qhov nce ntxiv ntawm peb cov khoom thauj khoom tag nrho, ib feem ntawm qhov yog vim qhov kev thov, tab sis nws kuj yog qhov tseeb ntawm qhov tseem muaj kev sib tw thoob plaws cov khoom siv. "
Ob pawg uas pom "kev yooj yim me ntsis," kas fes thiab qee tus nqi khoom lag luam, xws li yas.
Nws hais ntxiv tias, "Txhua qhov dav, peb tseem pom kev nce nyiaj nce siab hauv xyoo nyiaj txiag '23, tsis siab npaum li xyoo nyiaj txiag '22, tab sis nws tseem nce siab."
Cov neeg siv khoom Asmeskas tseem muaj siab ntseeg txawm tias dhau los thiab dhau los. "Peb nkag siab tias peb cov neeg siv khoom tab tom cuam tshuam nrog ntau qhov tsis paub tseeb thiab cov teeb meem kev lag luam, tab sis peb tsis pom qhov teeb meem nrog peb qhov kev thov niaj hnub no."
Vim li ntawd, Starbucks npaj yuav txuas ntxiv muab kev txhawb siab nrog nws cov khoom plig.
"Peb tsis npaj rau kev txo qis lossis txav ntawm qhov xwm txheej ntawd. Peb txuas ntxiv txhim kho peb cov khoom plig khoom plig thiab qhov ntawd tsim txiaj ntsig rau peb cov neeg siv khoom. "
Hauv Q1, 90-hnub cov tswv cuab koom nrog hauv US Starbucks Rewards loyalty program tau nce 15% piv rau ib xyoos dhau los, mus txog 30.4 lab tus tswv cuab. Cov tswv cuab ntxiv cov ntaub ntawv $ 3.3 nphom rau cov nyiaj hauv lub quarter.
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Brooke DiPalma yog tus tshaj xov xwm rau Yahoo Nyiaj Txiag. Ua raws nws ntawm Twitter ntawm @BrookeDiPalma lossis email nws ntawm [email tiv thaiv].
Ua raws li Yahoo Finance Twitter, Instagram, YouTube, Facebook, Flipboard, Thiab LinkedIn.
Nyem qhov no rau qhov tseeb trending stock tickers ntawm Yahoo Finance platform
Nyeem cov xov xwm tshiab nyiaj txiag thiab lag luam los ntawm Yahoo Finance
Rub tawm Yahoo Nyiaj Txiag app rau Kua or Android
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Tau qhov twg los: https://finance.yahoo.com/news/starbucks-cfo-us-demand-remains-strong-despite-higher-prices-202235187.html