Cov neeg siv khoom lag luam loj Unilever tau hais tias nws tau mus txog qhov kev pom zoo uas yuav cia nws Ben & Jerry ice cream txuas ntxiv muag hauv Ixayees.
Lub tuam txhab tau hais rau hnub Wednesday tias nws tau muag Israeli ceg ntawm lub tuam txhab khov nab kuab rau ib qho nyiaj tsis tau tshaj tawm rau Avi Zinger, uas nws cov khoom lag luam Asmeskas tau tso cai rau Ben & Jerry cov ice cream muag hauv lub tebchaws.
Qhov kev txav los ntawm Unilever tuaj tom qab Ben & Jerry's, uas muaj lub rooj tsav xwm ywj pheej, tau hais lub caij ntuj sov dhau los tias nws tau txwv kev muag khoom hauv thaj chaw uas tau tuav los ntawm cov neeg Ixayees txij li Tsov Rog rau Hnub Rau Xyoo 1967. Palestinians xav tau thaj av ntawd rau lub xeev ntawm lawv. tus kheej thiab cov neeg txhawb nqa tau txais tom qab kev sib tw thoob ntiaj teb hu ua "BDS," uas sawv cev rau kev tawm tsam, tshem tawm thiab kev nplua thiab txhawb kom tib neeg tsis txhob yuav los ntawm cov tuam txhab uas ua haujlwm hauv cheeb tsam.
Unilever qhov muag rau Zinger zoo dhau qhov kev txiav txim siab los ntawm Ben & Jerry lub koom haum ywj pheej lub caij ntuj sov dhau los.
Ben & Jerry's thiab nws pawg thawj coj saib xyuas, Anurandha Mittal, tsis tau teb tam sim ntawd rau kev thov tawm tswv yim. Cov chaw hauv lub tuam txhab tau hais tias pawg thawj coj saib yuav ntsib sai sai no los tham txog qhov teeb meem. Mittal tau pom tias yog tom qab thawj qhov kev txiav txim siab rub tawm ntawm cov neeg Ixayees. Ben & Jerry tus tsim cov neeg Yudais, Bennett Cohen thiab Jerry Greenfield tau tiv thaiv qhov kev txiav txim siab hauv qhov kev tawm tsam rau New York Times lub caij ntuj sov dhau los.
Ben & Jerry qhov kev txiav txim siab rub tawm ntawm thaj chaw ntawm cov neeg Ixayees xyoo tas los yog qhov tsis sib haum xeeb thiab ua rau ntau lub xeev suav nrog Florida, Texas, New Jersey thiab Colorado kom pib faib lawv feem ntawm Unilever.
Ib daim ntawm Ben thiab Jerry's Cherry Garcia ice cream ntawm Dawb Cone Hnub hauv 2016.
Source: Ben thiab Jerry's
Ib tus neeg sawv cev rau tus neeg ua lag luam ua lag luam Nelson Peltz, uas tau teem sijhawm los koom nrog Unilever pawg thawj coj hauv lub hlis tom ntej, tau hais hauv nqe lus hais tias Trian Partners "qhia rau Unilever pab pawg thiab Avi Zinger kom ncav cuag qhov kev npaj tshiab no kom Ben & Jerry's hauv Israel thiab xyuas kom nws cov ice cream. nyob twj ywm muaj rau txhua tus neeg siv khoom. Kev hwm thiab kev ua siab ntev tau kov yeej. "
Trian tau nce txog 1.5% ntawm lub tuam txhab cov khoom lag luam hauv xyoo tas los. Peltz tau tso cai lub rooj sib tham nrog Unilever CEO Alan Jope lig xyoo tas los uas yog ib feem ntawm nws lub luag haujlwm ntawm pawg thawj coj saib xyuas rau Simon Wiesenthal Center, uas tawm tsam kev tawm tsam thiab kev ua txhaum cai ntawm cov neeg Ixayees.
Cov neeg Ixayees tsoomfwv pom tias txhua qhov kev siv dag zog los tawm tsam kev lag luam hauv lub tebchaws yog kev hem thawj rau nws txoj kev lag luam. Tom qab kawm txog Ben & Jerry qhov kev txiav txim siab xyoo tas los, Israeli Txawv Teb Chaws Minister Yair Lapid tau qhia cov chaw sawv cev hauv Tebchaws Meskas kom hais kom Unilever thim rov qab Ben & Jerry qhov kev txiav txim siab.
"Lub Ben & Jerry lub Hoobkas hauv Ixayees yog qhov microcosm ntawm ntau haiv neeg Israeli," said Lapid, uas tseem yog Israel tus thawj tswj hwm tuaj, hauv nqe lus. "Kev yeej niaj hnub no yog kev yeej rau txhua tus neeg uas paub tias kev tawm tsam tawm tsam BDS yog, thawj thiab qhov tseem ceeb, kev tawm tsam rau kev sib koom tes thiab kev sib tham, thiab tawm tsam kev ntxub ntxaug thiab kev ntxub ntxaug."
Cov Khoom Siv Zoo Asmeskas ntiav txog 2,000 tus neeg Yudais thiab Arab Israelis thiab tsim cov dej khov ntawm plaub lub chaw tsim khoom hauv lub tebchaws. Nws tseem yuav muag Ben & Jerry's nyob rau hauv Hebrew thiab Arabic npe.
Ben Cohen thiab Jerry Greenfield, ntawm Ben thiab Jerry's Ice Cream, hais lus ntawm Kev Sib Tw los xaus Kev Tiv Thaiv Kev Tsim Nyog nyob rau pem hauv ntej ntawm Lub Tsev Hais Plaub Siab hauv Washington, Tsib Hlis 20, 2021.
Ken Cedeno | Reuters
Tau qhov twg los: https://www.cnbc.com/2022/06/29/unilever-reaches-deal-to-keep-selling-ben-jerrys-ice-cream-in-israel.html