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Tus qub comic actor tailors nws cov lus nyob ntawm seb nws puas tau hais lus rau cov neeg mloog hauv tsev lossis txawv teb chaws.
By Brandon Kochkodin, Forbes Cov Neeg Ua Haujlwm
Ukrainian tus thawj tswj hwm Volodymyr Zelensky paub nws cov neeg tuaj saib thiab kho nws cov lus raws li.
A Forbes Ukraine tsom xam qhia tau hais tias Zelensky, thaum hais txog Ukrainian cov neeg tuaj saib, siv cov lus uas hais txog cov tub rog lub hom phiaj thiab saib mus rau sab hauv kev txhawb nqa rau kev tawm tsam Russia. Zelensky xaiv cov lus xws li "tus neeg nyob," "kev tiv thaiv," "kev nqis tes ua," " yeeb ncuab," "yeej" thiab "pab" kom xa cov lus qhuab qhia zoo li Knute Rockne-xws li chav rau khaub ncaws los txhawb nws pab neeg kom khiav rov qab rau hauv lub tshav pob.
Rau cov neeg tuaj saib thoob ntiaj teb, qee cov lus tau siv ntau zaus, xws li "lub neej" thiab "kev ywj pheej." Txawm li cas los xij, Zelensky cov lus hloov mus rau cov lus xws li "kev thaj yeeb," "kev ua phem," "txoj cai," "missile," "riam phom" thiab "lub cib fim." Cov lus no evoke qhov xav tau kev txhawb nqa txawv teb chaws hauv kev tiv thaiv Ukraine lub sovereignty.
Txij li thaum pib ntawm Russia lub unprovoked tawm tsam rau Ukraine nyob rau lub Ob Hlis 24, 2022, mus rau Lub ob hlis ntuj 14, 2023, Zelensky tau hais 563 pej xeem hais lus, raws li lub Forbes Ukraine tsom xam. "Zelensky cov lus hais muaj qhov tshwj xeeb," Olga Onukh, tus xibfwb ntawm kev tshawb fawb txog nom tswv hauv University of Manchester thiab tus kws sau ntawv "The Zelensky Effect," hais rau xov xwm. "Tus thawj tswj hwm yuav ua tiav zoo sib xws rau cov neeg tuaj saib sib txawv - Ukrainians, British Parliament, Japanese cov tub ntxhais kawm."
Zelensky cov lus yooj yooj yim qhia tau hais tias nws tab tom taug kev nruj ntawm cov neeg tuaj saib hauv tebchaws thiab thoob ntiaj teb uas muaj kev cia siab sib txawv heev rau kev tsis sib haum xeeb, thaum taug kev hauv thaj chaw thaj tsam ntawm thaj av.
10 Feem Ntau Cov Lus Siv Los Ntawm Volodymyr Zelensky
"Cov lus xa mus rau cov neeg tuaj saib hauv tsev yuav luag tsis tas yuav xa mus rau cov tub rog Lavxias ua 'tus neeg nyob hauv' lossis ' yeeb ncuab," Yuri Zhukov, tus kws tshaj lij ntawm kev tshawb fawb txog nom tswv thiab kev tshawb fawb tus kws tshaj lij ntawm Center for Political Studies ntawm University of Michigan, hais rau Forbes. “Tus yeeb ncuab tsis tas yuav muaj npe, txhua tus paub nws yog leej twg. Thawj Tswj Hwm chaw nyob rau cov neeg tuaj saib hauv tsev kuj muaj kev txhawb nqa thaum lub sijhawm ua tsov rog, thiab cov ntsiab lus xws li 'kev tiv thaiv,' 'kev nqis tes ua' thiab 'yeej' tau hais meej meej rau kev hais tawm lub hom phiaj ntawm kev siv tub rog thiab sib sau ua ke cov pej xeem qab nws. "
Zelensky cov lus hais rau cov neeg nyob sab nraud "yog qhov kev thov ntau rau kev pab, uas cuam tshuam cov hom phiaj ntawm kev siv tub rog sib txawv me ntsis: ua tiav 'kev thaj yeeb nyab xeeb' lossis txwv 'kev ua phem,' tsis yog 'yeej,' "Zhukov hais. Forbes.
Zhukov hais tias Zelensky siv cov ntsiab lus "kev thaj yeeb nyab xeeb" thiab "yeej" sib txawv nyob ntawm seb nws tau hais txog leej twg." Hauv kev hais lus hauv tebchaws Ukrainian kev nom kev tswv, 'yeej' tau txhais meej meej tias yog kev ywj pheej ntawm txhua thaj chaw nyob hauv Ukrainian, thaum lub ntsiab lus ntawm 'kev thaj yeeb' yog. ntau tsis meej pem, ”Zhukov hais Forbes. "Yog tias peb txhais 'kev thaj yeeb nyab xeeb' tsuas yog qhov tsis muaj kev ua phem, ces qhov no yog qee yam uas muaj peev xwm muaj nyob txawm tias tsis muaj Ukrainian yeej. Yog li, tus neeg ua haujlwm hauv tebchaws Ukrainian uas hu rau 'kev thaj yeeb nyab xeeb' yuav tsum tau ceev faj heev txog qhov lawv siv lo lus no li cas, thiaj li tsis txhob tshwm sim dovish lossis defeatist nyob rau hauv lub ntsej muag ntawm kev hem thawj uas muaj nyob. "
Rau cov neeg tuaj saib thoob ntiaj teb, qhov xwm txheej tau tig los ntawm nws lub taub hau, Zhukov tau hais. "Cov thawj coj hauv Tebchaws Europe tsis tau txhais meej meej rau lawv tus kheej tias Ukrainian 'yeej' yuav zoo li cas, thiab qee tus thawj coj zoo li [Fabkis tus thawj tswj hwm Emmanuel] Macron tau hais tawm qhov kev txhawj xeeb tias kev poob ntsej muag Lavxias tuaj yeem ua rau muaj kev puas tsuaj. Tab sis nws yooj yim dua rau txhua tus neeg pom zoo tias 'kev thaj yeeb nyab xeeb' yog ib yam uas lawv xav tau, yog li qhov no yog lub ntsiab lus tsis sib haum xeeb ntau rau Zelensky siv thaum sib tawm tsam kev txhawb nqa txawv teb chaws. "
XAV PAUB NTAU LOS RAU FORBES
Tau qhov twg los: https://www.forbes.com/sites/brandonkochkodin/2023/03/12/zelensky-word-cloud-ukraines-president-shapes-his-message-to-appeal-to-different-audiences/