Ob European Khoom kim heev Brands Launch Experiential Pop-Ups Rau New Yorkers Thiab Cov Neeg Tuaj Ncig Ib Yam

Thaum cov neeg nyob hauv New York xav txog yog tias lub nroog thiab nws cov zej zog nyob ib puag ncig tau rov qab los rau lub neej tom qab kis thoob qhov txhia chaw, European khoom kim heev tau twv rau Big Apple, thiab cov nyiaj uas muaj nyob hauv Long Island cheeb tsam ntawm Hamptons yuav muaj txiaj ntsig zoo rau lawv cov lag luam. Tom qab tag nrho, raws li Statista, Teb Chaws Asmeskas ua cov khoom kim heev zam nrog $ 74,670.00 lab kwv yees xyoo 2022. Cov lej no zoo li ntxim nyiam rau kev muag khoom. Nrog Salvatore Ferragamo hauv Soho thiab Chanel hauv East Hampton, ob lub npe cuab yeej cuab tam no los ntawm Ltalis thiab Fab Kis, raws li, tau qhib qhov chaw nyob rau lub caij ntuj sov ib ntus kom coax qee cov nyiaj Asmeskas ntawd hlawv.

Ferragamo qhib qhov rooj ntawm 2600-square-foot tswvyim khw rau hnub Friday, Lub Rau Hli 24th. Raws li kev tshaj tawm, qhov chaw yog qhov chaw sib koom tes uas muaj lub hom phiaj los muab 'lub xeev-of-the-art immersive kev yuav khoom.

"Soho txoj kev cobblestone tau ntev ua lub cim ntawm lub siab hluas. Raws li lub hom phiaj, peb muaj kev vam meej ntawm lub zog ntawm New York cov kab lis kev cai hauv plawv nroog, yog li nws yog lub tsev ntuj tsim rau peb. Nyob rau hauv qhov kev nkag siab no, peb lub khw tshiab sawv cev rau lub sijhawm tshwj xeeb los cog qhov chaw uas tib neeg tuaj yeem tuaj ua ke, siv sijhawm, nyob sib tham, thiab, cia siab tias, muaj qee yam tshiab, " hais tias Salvatore Ferragamo North American CEO Daniella Vitale.

Lub tsev Italian khoom kim heev, uas muaj nyob rau hauv xyoo tas los nyob rau hauv nws cov keeb kwm classic, ventured mus rau hauv metaverse ib ncig, koom tes nrog multidisciplinary muaj tswv yim studio DE-YAN rau experiential, sib tham sib ntsiab uas muab lub Web3 thiab nyob rau hauv-tus neeg muag khoom.

Qhov no koom nrog NFT kev teeb tsa tsim los ntawm cov kws kos duab digital Shxpir, uas zoo li tus Pej thuam ntawm Liberty. Tus kws tshaj lij tus kws tshaj lij kuj tau tsim ib qho kev txwv ib tsab T-shirt thiab sweatshirt uas nws cov nyiaj tau los yuav muab pub rau Lub Chaw, yog ib lub koom haum qub tshaj plaws thiab coj LGBTQ+ hauv New York City.

Nyob ib puag ncig los ntawm qhov muag tsis pom kev teeb pom kev zoo, cov qhua tuaj yeem ntes lawv tus kheej ntawm lub koob yees duab zoo nkauj dub ntawm cov koob yees duab. Shxpir-tsim backdrops. Thawj 256 tus neeg yuav muaj sijhawm los qhia lawv cov duab kos rau ntawm EtherETH
eum Blockchain ntawm Opensea, saib zoo ntawm Italian tawv khoom hom.

Tsis tas li ntawd, cov neeg yuav khoom tuaj yeem hloov kho lub npe tshiab unisex khau ntaub, 6R3ENE, nrog rau kev cai hologram khau ntaub. Ib lub rooj zaum rau-foot-siab coj cov txheej txheem rau lub neej ntawm lub hologram stsis muaj program. Cov khau ntaub, uas muaj lub ntsej muag sab saud ua los ntawm Econyl, fiber ntau 100 feem pua ​​​​rov tsim dua los ntawm cov nuv ntses, yuav siv sijhawm li kaum lub lis piam los txog ua cov khoom tiav thiab raug nqi ib ncig $ 1150.

Tawm sab hnub tuaj, Chanel siv lub khw muag khoom kos npe Shingle-style lub tsev (yav tas los muaj Lub Cev Lub Cev nyob rau ntawd) ntawm tony Newtown Lane. Ob-zaj dab neeg thiab ntau tshaj 2300-square-foot tsoos grey nrog dawb trim tsev nyob tau muab ib tug Parisian gloss thiab stocked nrog Chanel tag nrho cov ntau yam ntawm goodies-handbags, me me tawv khoom, accessories, watches & zoo hniav nyiaj hniav kub, thiab npaj txhij-rau. -wear styles los ntawm Coco Beach zand Métiers d'art 2021/22 collections tsim los ntawm Virginie Viard. Lub hauv paus muaj xws li lub vaj Hamptons ib txwm muaj rau kev tuav cov txheej xwm tsom rau wooing VIP cov neeg siv khoom, so los ntawm lawv cov sijhawm lom zem ua si kom muaj kev kov ntawm Paris ntawm Long Island.

Tau qhov twg los: https://www.forbes.com/sites/roxannerobinson/2022/06/30/two-european-luxury-brands-launch-experiential-pop-ups-for-new-yorkers-and-tourists-alike/