Twitter koom tes nrog Shopify raws li nws nkag mus rau hauv kev lag luam kev lag luam

Shopify Inc. (NYSE: SHOP) thiab Twitter Inc. (NYSE: TWTR) tau tshaj tawm kev sib koom tes los ua kom yooj yim rau cov neeg siv khoom yuav khoom Shopify cov tub lag luam tshaj tawm hauv Twitter.

Twitter tso cai rau Shopify cov tub lag luam tso tawm txog 50 yam khoom

Raws li cov tuam txhab, Shopify cov neeg muag khoom yuav tuaj yeem qhia thiab hloov kho tau kwv yees li 50 cov khoom muag rau ntawm Twitter profile. Nyem rau ntawm ib yam khoom yuav coj cov neeg siv mus rau tus neeg muag khoom lub vev xaib, qhov twg lawv tuaj yeem ua tiav lawv cov kev yuav khoom.

Puas yog koj tab tom nrhiav kom tau cov xov xwm ceev, kub-cov lus qhia thiab kev tsom xam kev ua lag luam?

Sau npe rau Invezz cov ntawv xov xwm, hnub no.

Phab ntsa Street Journal tau tshaj tawm tias pib hnub Wednesday, ntau tus neeg siv yuav tsum tau nkag mus rau qhov kev pabcuam, uas tau ua tus tsav nrog cov neeg siv xaiv.

Qhov kev npaj poob qis ntawm kev ua haujlwm tau muab los ntawm kev sib tw platforms xws li Facebook thiab Instagram los ntawm Meta Platforms Inc., uas tso cai rau cov neeg siv yuav khoom yam tsis tau tawm hauv daim ntawv thov. Raws li tus neeg sawv cev Twitter, cov tuam txhab uas Twitter tau xaiv tsa xav kom tswj hwm txoj kev yuav khoom.

Qhov project yog ib qho kev sim los ntawm ob lub lag luam los txhim kho lub npe hu ua kev pabcuam kev lag luam. Shopify, lub platform uas tso cai rau tib neeg los tsim cov khw muag khoom online los muab lawv cov khoom lag luam, lub hom phiaj los muab cov khw muag khoom nkag mus rau cov thev naus laus zis uas yuav txhawb nqa ntau dua kev sib tham hauv xov xwm. Wall Street Journal tau qhia tias Shopify thiab Twitter tsis kam tshaj tawm cov ntaub ntawv nyiaj txiag txog lawv txoj kev koom tes.

Social-commerce tau txais traction

Feem ntau cov vev xaib social media tab tom pib ua qhov tseem ceeb ntawm kev yuav khoom raws li qhov tshwj xeeb vim nws nce kev koom tes thiab txhawb cov nyiaj tau los. Piv txwv li, ByteDance's TikTok tsub nqi me me ntawm txhua qhov kev muag khoom los ntawm nws cov khw muag khoom. Txawm hais tias tsis tau them tus nqi, Instagram thiab Facebook yaum cov neeg siv khoom lag luam kom yuav "kev tshaj tawm" tshaj tawm kom lawv ncav cuag thiab nyiam cov neeg siv khoom.

Hais txog kev lag luam kev lag luam, cov kws tshawb fawb tau thov tias Twitter tau poob qab cov neeg sib tw zoo li TikTok, Instagram, Facebook, thiab Snapchat. Raws li qhov tshwm sim, Shopify cov neeg ua lag luam tau nce mus rau kev lag luam hauv zej zog raws li qhov chaw muag khoom. Hauv thawj peb lub hlis twg, cov tuam txhab siv Shopify's platform tau tshaj tawm cov khoom muag ntawm $ 43.2 billion.

Lub tuam txhab kev nqis peev Piper Sandler kwv yees tias los ntawm 2027, Asmeskas kev lag luam kev lag luam kev lag luam yuav loj hlob mus txog $ 168 billion, yuav luag plaub npaug ntawm $ 37 nphom hauv kev muag khoom pom hauv xyoo 2021. Raws li Piper Sandler, Suav lag luam, qhov chaw cov khw muag khoom tau tsim tag nrho kev lag luam kev lag luam muag. ntawm $ 352 billion xyoo tas los, yog qhov loj dua li Asmeskas kev lag luam.