Cov neeg tuaj saib TV rau Kev Xaiv Tsa Nruab Nrab poob rau 25.4 lab

2022 midterms teem ob peb cov ntaub ntawv, suav nrog ze li $ 10 nphom hauv kev tshaj tawm nom tswv thiab nrog cov neeg pov npav thaum ntxov. Txawm li cas los xij, nws tsis tau teeb tsa cov neeg tuaj saib. Tag nrho cov neeg tuaj saib rau 2022 nruab nrab nruab nrab yog 25.4 lab tus neeg saib, qhov thib ob qis tshaj txij li xyoo 2002 thiab 30% poob los ntawm 36.1 lab tus neeg saib ntawm 2018 midterms. Xyoo 2022 Nielsen tau ntsuas cov neeg tuaj saib xa tawm ntawm tsib lub xov tooj cua tshaj tawm (ABC, CBS, NBC, Telemundo thiab Univision) thiab yim lub xov tooj cua xov xwm CNN, CNN thiab Espanol, Fox Business, Fox News, MSNBC, Newsmax, NewsNation) piv 11 networks ntsuas hauv 2018. (Kev saib sab nraum tsev thiab saib TV txuas nrog.)

Tag Nrho Cov Neeg Qhua Nruab Nrab Nruab Nrab Kev Xaiv Tsa

(Hauv lab)

2022 25.4

2018 36.1

2014 22.7

2010 34.9

2006 31.9

2002 26.3

Source: Nielsen; Primetime 8-11 teev tsaus ntuj (ET) nkaus xwb

(Nrog rau kev tshaj tawm xov xwm thiab xov xwm hauv xov tooj cua)

Txog rau yav tsaus ntuj, Fox News, xov tooj cua tshaj tawm xov xwm tshaj tawm, tau tsim 7.2 lab tus neeg saib hauv primetime (8 txog 11 teev tsaus ntuj ET), 8% tso tawm los ntawm 2018. Nyob rau tib lub sijhawm peb teev, MSNBC nruab nrab 3.1 lab tus saib, poob qis. ntawm 34% los ntawm 2018. CNN nruab nrab 2.5 lab tus neeg saib rau yav tsaus ntuj. Txawm hais tias CNN cov neeg tuaj saib tau nqis los ntawm 51% piv rau plaub xyoos dhau los, lub network tau khav theeb cov hnub nyoog nruab nrab qis dua lawv cov neeg sib tw cable ntawm 57, ib xyoo kaum xyoo qis dua Fox News saib. MSNBC lub hnub nyoog nruab nrab yog 64. Tsis tas li ntawd, rau "xov xwm demo" ntawm cov neeg laus hnub nyoog 25-rau-54, CNN qeb thib peb ntawm tag nrho cov xov tooj cua thiab tshaj tawm xov xwm nrog 983,000 tus neeg saib ntau dua ABC, CBS thiab MSNBC.

Cov xov xwm tshaj tawm kuj raug kev poob qis heev. NBC tau coj ntawm peb qhov kev tshaj tawm xov xwm nrog qhov nruab nrab ntawm 3.1 lab tus neeg saib, poob ntawm 46% los ntawm 2018. ABC nruab nrab 3 lab tus neeg saib (-43% los ntawm 2018) thiab CBS nruab nrab 2.5 lab tus neeg saib (-36% los ntawm 2018).

Nyob rau hauv tag nrho:

· 43% saib kev tshaj tawm hauv xov tooj cua

· 57% saib cov kev pab cuam ntawm cable network

· 7% ntawm cov neeg saib yog hnub nyoog 18-34

· 25% ntawm cov neeg saib yog hnub nyoog 35-54

· 65% ntawm cov neeg saib muaj hnub nyoog 55 xyoos thiab laus dua

Qhov Nruab Nrab Nruab Nrab Nruab Nrab Kev Xaiv Tsa Los ntawm Network

(Hauv lab)

2022 2018 % Diff.

Fox News 7.2 7.8 -8%

MSNBC 3.1 4.7 -34%

CNN 2.5 5.1 -51%

NBC 3.1 5.7 -46%

ABC 3.0 5.3 -43%

CBS 2.5 3.9 -36%

Source: Nielsen; Primetime 8-11 teev tsaus ntuj (ET) nkaus xwb

Ob lub lag luam xov xwm tshaj tawm kuj tseem hais txog kev xa rov qab nruab nrab ntawm cov neeg tuaj saib me me. Fox lag luam nruab nrab yog 598,000 thiab CNBC 103,000

Primetime Nruab Nrab Cov Neeg Laus 25-rau-54

(Hauv lab)

Fox News 1.78

NBC 1.04

CNN 0.98 Nws

ABC 0.79

SIB 0.75

SIB 0.66

Tau qhov twg los: Nielsen

Nrog rau qhov kev xaiv tsa ze ze uas yuav txiav txim siab tswj hwm ntawm Congress rau ob xyoos tom ntej, ABC, CBS thiab NBC tau pib lawv qhov kev pabcuam nyob ntawm 8 teev tsaus ntuj (ET). Zoo ib yam li Thawj Tswj Hwm kev xaiv tsa lawv tau nqa lawv cov kev pab cuam nyob zoo dhau los ntawm ib tag hmo nrog kev hloov kho tshiab thiab kev kwv yees. Kev tshaj tawm xov xwm hauv xov tooj cua tau coj los ntawm lawv cov xov xwm yav tsaus ntuj. Raws li yav dhau los cov xov xwm cable tau pib nws cov kev pab them nqi ua ntej primetime thiab kuj tau khiav dhau ib tag hmo.

Txawm li cas los xij, muaj qee qhov hloov tshiab rau lawv qhov kev pab cuam. Nyob ntawm keeb kwm ntawm kev dag ntxias, xov xwm cuav, cov tes hauj lwm tau saib xyuas cov ntaub ntawv pov npav uas lawv tau npog. Hauv thawj zaug, CBS Xov Xwm uas thawj zaug tshaj tawm kev xaiv tsa rov qab los rau xyoo 1948, tau siv "Democracy Desk" uas muaj cov neeg sau xov xwm hauv huab cua thiab cov neeg paub txog kev xaiv tsa cov cai tshaj tawm txog kev ua phem / kev hem thawj rau cov neeg ua haujlwm xaiv tsa thiab ib qho kev iab liam ntawm kev dag ntxias kev xaiv tsa. NBC Xov Xwm muab qhov zoo sib xws hu ua "Vote Watch Unit" uas tau saib rau lwm qhov tseeb thiab kev pov npav pov npav. ABC Xov Xwm kuj muaj ib pab pawg neeg sau xov xwm uas tsom mus rau lub ntsiab lus.

Ob qhov kev tshaj tawm xov xwm thiab xov tooj cua sib txuas tau muaj "cov khau-ntawm-hauv-av" cov neeg sau xov xwm thoob plaws hauv lub xeev kev sib ntaus sib tua. Tsis tas li ntawd, cov kev pabcuam nyob tau raug tshaj tawm thoob plaws ntau lub vev xaib digital suav nrog CBS News Streaming, NBC News Now thiab ABC News Live nrog rau ntau lub vev xaib, apps thiab YouTube channels. Nrog cov xov xwm tawm hauv xov xwm skewing rau cov neeg laus, cov kev pabcuam digital yuav (cia siab) nyiam cov neeg tuaj saib hluas.

Lwm qhov kev txhim kho yog kev siv augmented kev muaj tiag hauv lawv cov kev pabcuam. Ob leeg CBS thiab Univision tau siv cov thev naus laus zis uas pom tau zoo rau cov neeg saib kom nkag siab zoo dua cov teeb meem hauv lub sijhawm.

Tag nrho cov neeg tuaj saib nruab nrab rau xyoo 2020 Kev xaiv tsa Thawj Tswj Hwm kuj tseem qis dua qhov kev xaiv tsa Thawj Tswj Hwm xyoo 2016. Hauv xyoo 2020 cov tes hauj lwm sib koom ua ke tau nruab nrab 56.9 primetime lab tus neeg saib thoob plaws 13 tes hauj lwm. Qhov no kuj yog qhov poob loj heev los ntawm 2016 uas tau tsim qhov nruab nrab ntawm 71 lab tus neeg saib tag nrho hauv primetime hla 21 tes hauj lwm.