Trends & Strategies Shaping The Luxury Retail Roadmap Rau 2023

Yog tias 2022 yog xyoo ntawm web3 hype, 2023 yuav yog qhov uas muaj tiag.

Yog li hais tias Pierre-Nicolas Hurstel, CEO ntawm web3 kev daws teeb meem platform Arianee uas nws cov lag luam koom tes suav nrog Richemont Group, L'Oréal, Breitling, Paris Fashion Week, Moncler thiab ntau dua nrog cov koom tes thev naus laus zis IBM thiab Lub Sandbox.

Hurstel ntseeg tias tam sim no cov npe tau tsom mus rau kev siv ntau yam kev sib txuas nrog cov khoom siv lub cev uas tsis yog cov cuab yeej digital nkaus xwb uas twb muaj lawm rau lub metaverse.

"Lub thev naus laus zis yuav siv ntau lub tswv yim nrog cov npe saib cov kev pab cuam uas tuaj yeem daws teeb meem tiag tiag," nws hais. "Qhov ntawd yog ntsuas los ntawm kev cuam tshuam kev lag luam thiab tsis yog los ntawm qhov loj ntawm cov xov xwm hauv xov xwm."

Cov ntaub ntawv hauv cov ntsiab lus yog cov khoom lag luam digital hauv cov ntawv hla tebchaws rau cov khoom kim heev - lub sijhawm tshwj xeeb - uas nws hais tias tau txais kev saib xyuas tam sim no lub hype tau abated. Thaum Arianee twb muaj zog xws li daim ntawv pov thawj ntawm qhov tseeb rau Breitling thiab IWC Schaffhausen, nws tau kos npe nrog peb lub tsev saib thoob ntiaj teb ntxiv rau 2023 ntxiv rau ob peb lub npe khoom kim heev zam thiab cawv thiab cawv.

Raws li Hurstel, token raws li cov neeg siv khoom koom nrog - txuas ntxiv rau cov tswv cuab ntawm cov khoom siv lub cev - sawv cev rau lwm lub tswv yim tseem ceeb shaping 2023.

Hauv kev sib qhia koj tus email nrog lub npe koj tab tom sib koom thawj tog cov ntaub ntawv, thaum koj ua raws li lub npe ntawm kev sib raug zoo koj dhau los ua tus neeg thib peb cov ntaub ntawv tab sis muaj tus lej token suav nrog xoom cov ntaub ntawv, nws hais. "Qhov ntawd yog qhov uas yav tom ntej ntawm kev koom tes nyob."

"Koj tsis xav nyob hauv ntau txhiab tus databases qhov twg lub platform yog monetarizing koj cov ntaub ntawv rov qab los ntawm kev nkag mus rau cov kev pabcuam dawb. Koj xav kom tswj tau. "

"Tej zaum cov ntsiab lus zoo ib yam li lwm qhov (web2 CRM cov kev pab cuam uas peb twb paub lawm) tab sis cov qauv kev koom tes hloov pauv radically."

Txog hnub tim, ib ncig ntawm ib lab NFTs tau raug minted los ntawm Arianee raws tu qauv (80% ntawm cov khoom lag luam digital passports). Tus lej raug teem kom loj hlob exponentially xyoo no mus rau ntawm tsib thiab 10 lab.

Arianee's CRM raws li cov haujlwm tau, txog tam sim no, suav nrog NFT ua rau Moncler cuam tshuam nrog lub npe Maya lub tsho thiab muaj cov duab kos duab tsim los ntawm Antoni Tudisco: XNUMX Lab tus kiv cua tos koj rau Webtalk! ntxiv rau kev sau ntawm 10,000 dawb social tokens rau L'Oreal muaj YSL Beauty tham txog kev nkag mus rau cov kev pib ua lag luam tsis tu ncua.

Raws li hype ntawm 2022, nws tau ua lub hom phiaj tseem ceeb. "Qhov zoo ntawm xyoo tas los yog tias tib neeg nkag siab txog kev lag luam tshiab lossis kev sib koom ua ke muaj," nws xaus lus, "tab sis tam sim no nws yog hais txog kev sib koom ua ke cov cuab yeej tshiab no rau hauv cov qauv kev lag luam tam sim no kom lawv muaj kev cuam tshuam tiag tiag."

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