Tub luam Joe's Loyalty Program tsis muaj dab tsi ua nrog cov ntsiab lus lossis Perks

Yog tias koj tau mus yuav khoom ntawm Trader Joe lub khw muag khoom noj, koj paub txog lawv cov khoom lag luam zoo thiab cov neeg siv khoom zoo tshaj plaws los ntawm cov neeg ua haujlwm zoo, pab tau zoo, paub txog, los yog cov phooj ywg. Lub khw muag khoom muaj lub hauv paus tsis txaus ntseeg ntawm cov neeg siv khoom. Nws qhov kev pabcuam ncaj ncees, yog tias koj xav hu nws, tsis muaj dab tsi ua nrog cov ntsiab lus lossis perks. Tsis muaj loyalty card rau xuas nrig ntaus. Nws txoj haujlwm loyalty tsuas yog hais txog kev tsim kom muaj nuj nqis txaus los tig ib lub sijhawm rau cov neeg siv khoom ncaj ncees.

Hom kev ntseeg siab no yog kev khib ntawm ntau tus neeg muag khoom - thiab lwm yam lag luam nrog rau "kev pabcuam ncaj ncees." Nws yog kuv txoj hauj lwm uas feem ntau loyalty cov kev pab cuam tsis yog raws li loyalty. Lawv yog cov phiaj xwm kev lag luam uas ua rau rov ua lag luam. Feem ntau muaj kev txhawb siab xws li cov ntsiab lus uas tau txais kev muag khoom pub dawb thiab luv nqi. Piv txwv li, coj cov airlines. Yuav luag txhua tus muaj cov kev pab cuam flier nquag uas muab cov ntsiab lus / mais thiab perks rau cov neeg caij tsheb rov qab. Qhov ntau koj ya, qhov ze koj tau mus rau ib qho kev mus ncig dawb lossis kev txhawb nqa thawj chav kawm pub dawb. Tab sis yuav ua li cas yog tias cov ntsiab lus thiab perks ploj mus? Tus neeg caij tsheb puas tseem xaiv lub dav hlau no? Los yog lawv puas yuav mus nrog lub dav hlau uas muab tus nqi qis dua lossis lub sijhawm yooj yim dua?

Kev ncaj ncees tiag tiag yog hais txog kev sib txuas ntawm kev xav. Cov neeg siv khoom txaus siab rau qhov kev paub dhau los, cov khoom lag luam thiab cov neeg ua haujlwm ntau heev uas lawv yuav tsis xav ua lag luam lwm qhov. Thiab raws li qhov nyiaj tau los, qib ntawm kev ncaj ncees no ua rau tus nqi qis dua.

Qhov no yog qhov tseeb uas Trader Joe's tau ua. Yog tsis muaj qhov kev pab cuam loyalty rau cov neeg siv khoom, nws tau tsim ib qho kev paub uas ua rau rov ua dua thiab ua lag luam ncaj ncees. Hauv kev nkag siab, nws yog qhov thim rov qab rau lub sijhawm ntawm kev saib xyuas cov neeg siv khoom yooj yim nrog cov neeg siv khoom zoo, cov neeg siv khoom qub thiab cov khoom zoo. Tsis tas li ntawd, lawv tsis koom nrog hauv e-lag luam thiab lwm yam kev xaiv yuav khoom uas koj tuaj yeem pom ntawm lwm lub khw muag khoom noj thiab cov khw muag khoom.

Hom kev loyalty no puas ruaj khov? Nws tau ua haujlwm yav dhau los. Nws yog Trader Joe lub koob npe nrov. Nws puas yuav coj lawv mus rau yav tom ntej?

Nyob rau hauv ib tug tsis ntev los no RetailWire tsab xov xwm, cov kws tshaj lij tau hais txog cov lus nug, "Puas yog qhov tsis muaj kev lag luam e-lag luam, kev pabcuam ncaj ncees lossis kev txo nqi ntawm lwm cov khw muag khoom yuav ua rau muaj kev lav phib xaub loj rau cov saw hauv txoj kev?"

Neil Saunders, tus thawj coj ntawm GlobalData hais tias, "Qhov tsis muaj kev lag luam e-lag luam ntawm Trader Joe's yuav tsis yog txhua tus nyiam. Txawm li cas los xij, qhov kev xav tau muaj zog heev hla ntau tus cwj pwm - tus nqi, qhov zoo, saj, qhov tshwj xeeb ntawm kev muab - uas feem ntau cov neeg siv khoom txaus siab saib qhov no thiab mus xyuas cov khw muag khoom. Qhov no tshwm sim nyob rau hauv Trader Joe tus muaj zog trading tus lej nyob rau hauv ob peb xyoos dhau los: nws tau txais kev lag luam thiab cov neeg yuav khoom sib koom. "

Bob Amster, tus thawj coj ntawm Retail Technology Group, hais tias, "Lub khw kev paub yog lub hom ntawm Trader Joe's. Lawv tsis sib npaug hauv lawv ntu. "

George Anderson, editor-in-chief ntawm RetailWire, hnyav nrog nws cov lus hais, "Trader Joe lub laj thawj yog tias nws muab tus nqi qis tshaj plaws rau cov neeg siv khoom nyob rau hauv ib hnub thiab hnub tawm thiab cov nqi ntxiv xws li cov kev pabcuam ncaj ncees. yuav tsuas tsav cov nqi nce. Lub tuam txhab suav nrog kev tsim kev ncaj ncees nrog nws cov neeg siv khoom, hauv tib neeg lub siab, los ntawm kev muab cov khoom lag luam uas lawv muaj nuj nqis thiab txhawb nqa lawv nrog tsis muaj lus nug thiab tsis muaj daim ntawv txais nyiaj yuav tsum tau lav. Nws kuj tseem ua tau zoo ntawm kev ntiav cov neeg uas yog cov khoom lag luam tiag tiag uas cov neeg siv khoom muaj txiaj ntsig rau lawv txoj kev paub thiab kev txaus siab los pab. Yog tias muaj ib lub khw muag khoom uas tsis xav tau qhov kev pabcuam ncaj ncees-Trader Joe yog nws. "

Muaj ntau ntau cov lus pom, thiab feem ntau ntawm lawv muaj kev cuam tshuam cov kev xav ntawm cov kws tshaj lij saum toj no.

Tus tub luam Joe's yog tus qauv ntsuas ntawm tus nqi uas lwm tus neeg muag khoom (tsis yog cov khw muag khoom xwb) yuav tsum xav kom ncav cuag. Lawv muaj cov khoom zoo, tus nqi sib tw thiab kev pabcuam zoo kawg. Qhov ntawd ua rau lawv nyob hauv qhov kev ua si - thiab nyob rau sab saum toj ntawm qhov kev ua si. Thiab rau qhov kev pabcuam ncaj ncees, Tub luam Joe's twb muaj ib qho. Nws yog lawv cov neeg siv khoom. Qhov ntawd yog qhov ua rau cov neeg siv khoom hais tias, "Kuv yuav rov qab los!"