Topgolf Rolls Tawm Thawj Lub Hom Phiaj Thoob Ntiaj Teb Raws li 'Off-Course Golf' Muab Cov Ntaub Ntawv Ntaus Cov Qib

Topgolf tau tshaj tawm nws cov phiaj xwm loj tshaj plaws - qhov tseem ceeb tshaj plaws hauv lub tebchaws tau caw "Los Ua Si Ib puag ncig" ntawm nws qhov chaw ntaus golf-kev lom zem - nyob rau lub sijhawm uas cov ntaub ntawv tawm ntawm golf tab tom ntsib cov ntaub ntawv sib koom ua ke.

Geoff Cottrill, Topgolf's Chief Brand Officer, hais tias nws yog thawj zaug uas lub tuam txhab tau muaj kev sib tw ua kev zoo siab rau nws qhov kev sib xyaw ntawm golf thiab qhov nws hu ua "tsis yog golf."

Cottrill tau hais tias "Qhov no tsuas yog qhov kev caw loj heev, txawm tias koj yog golfer, qee tus neeg uas ua si qee zaus, lossis qee tus uas tsis tau ua si lossis tuav lub club golf ua ntej," Cottrill tau hais. "Peb xav kom cov neeg ntawd tuaj thiab paub txog qhov kev ua si thawj zaug. Peb qhov kev cia siab yog tias thaum koj ua, koj yuav tawm mus nrog luag nyav ntawm koj lub ntsej muag thiab qhov ntawd yog thawj kauj ruam zoo rau kev ntaus golf. Peb txoj kev cia siab yog tias thaum koj ua, koj yuav tawm mus nrog luag nyav ntawm koj lub ntsej muag thiab qhov ntawd yog thawj kauj ruam zoo rau kev ntaus golf. "

Raws li ib txwm ntsuab nyom golf tseem muaj kev txaus siab rau kev kis tus kabmob kis mus ntxiv, National Golf Foundation tsis ntev los no tau tshaj tawm tias cov ntaub ntawv tsis yog ib txwm muaj, tsis yog hom kev ntaus golf (xws li Topgolf, simulators sab hauv tsev thiab kev tsav tsheb) xyoo no muaj cov ntaub ntawv koom nrog cov pas dej. tau dhau qhov kev ua si hauv chav kawm yog thawj zaug puas.

Qhov kev nce no yog vim feem ntau rau kev loj hlob ntawm cov chaw tsis muaj kev kawm. Topgolf, paub txog nws txoj kev tsav tsheb siab tshaj plaws uas muab cov suab paj nruag, khoom noj khoom haus thiab dej haus, thiab lwm yam kev lom zem hauv kev sib raug zoo, muaj ntau dua 70 US qhov chaw nrog ntau dua ntawm txoj kev, suav nrog kev qhib hauv Boise, Idaho, thiab Louisville, Kentucky, ua ntej kawg ntawm lub xyoo. Topgolf tseem muaj chaw nyob rau hauv rau lub teb chaws sab nraud Asmeskas thiab tau teem sijhawm qhib nws qhov chaw thib plaub hauv UK hauv Glasgow, Scotland, thaum Lub Kaum Ob Hlis.

Cottrill tau hais tias "Peb zoo siab los txuas ntxiv mus rau kev lag luam tshiab, tsim cov chaw tshiab, thiab qhia cov neeg tshiab rau kev ua si ntawm golf hauv txoj kev Topgolf," said Cottrill. "Peb ua kev zoo siab rau kev ntaus golf thiab ua kev zoo siab rau "tsis yog golf" - koj tuaj yeem muaj yav tav su lossis yav tsaus ntuj ntawm Topgolf nrog koj cov phooj ywg, tsev neeg lossis cov neeg ua haujlwm ua haujlwm thiab tsuas yog muaj kev lom zem."

Hauv kev tsim cov yeeb yaj kiab uas yuav nthuav dav thiab pom hauv TV, online video, social media, digital displays thiab lwm qhov chaw, Topgolf tau sau cov qhua ntawm ib qho ntawm lawv plaub qhov chaw hauv California thiab ua yeeb yaj kiab txhua tus muaj kev lom zem nyob rau ob peb hnub. hnub nrog Cottrill sau ntawv yog "kev taw qhia me me." Cov chaw muaj xws li qee tus neeg tseem ceeb, los ntawm Hall of Famer thiab Callaway brand ambassador Annika Sorenstam rau suab paj nruag artist ScHoolboyQ thiab golf social media influencers xws li Tisha Alyn, Snappy Gilmore thiab "Coach Rusty" Rustand.

Cottrill tau hais tias "Peb yuav khoom noj, peb tig suab paj nruag, peb muaj lawv ua si thiab peb ntes tag nrho cov khoom nyob rau ob hmo ntuj hauv El Segundo," Cottrill tau hais. "Dab tsi peb tau txais yog kev ua koob tsheej lom zem tiag tiag ntawm Topgolf yog dab tsi thiab peb cia siab tias peb qhia tias nws tsis yog qhov txaus ntshai uas yuav los thiab ua si golf thawj zaug.

"Txhua yam no los ntawm lub sijhawm zoo," nws hais ntxiv. "Nyob hauv lub ntiaj teb uas muaj kev ntxhov siab ntau dua thiab tej zaum muaj kev ntxhov siab ntau dua li qhov nws tau ua dhau los, qhov no yog ib qho kev ceeb toom yooj yim kom pom kev, ua si ncig thiab tsuas yog muaj kev lom zem xwb. Nov yog peb lub luag haujlwm hauv kev ua si ntawm golf. "