Toblerone chocolate tuav nrog tus sawv cev ntawm Matterhorn roob (rov qab) thiab ntawm lub roob generic (pem hauv ntej) hauv Geneva. Lub ncov Swiss Matterhorn yuav raug tshem tawm thaum qee qhov ntawm cov khoom qab zib tau txav los ntawm Switzerland mus rau Slovakia thiab hloov los ntawm lub roob ntau dua raws li "Swissness" cov cai nruj.
Fabrice Coffrini | Afp | Cov duab Getty
Toblerone chocolate ntim yuav tsis muaj Switzerland lub iconic Matterhorn roob, raws li nws tus tswv US Moonelez tsiv qee qhov kev tsim khoom mus rau Slovakia tom qab xyoo no.
Lub tuam txhab tseem yuav tshem tawm ib qho kev hais txog Toblerone yog "Swiss chocolate," es tsis txhob tshaj tawm nws, "Tsim hauv Switzerland xyoo 1908."
Nws yog vim Swiss txoj cai, siv txij li xyoo 2017, uas yuav tsum muaj cov khoom siv "Swissness" los tshaj tawm cov khoom lossis kev pabcuam kom ua tau raws li cov txheej txheem keeb kwm. Cov khoom siv mis nyuj yuav tsum tau tsim tshwj xeeb hauv lub tebchaws.
Cov neeg tsim cai lij choj hais tias nws yog ib txoj hauv kev los tiv thaiv lub koob meej cuam tshuam nrog cov khoom lag luam Swiss. Cov cim ntawm "Swissness" tuaj yeem suav nrog tus chij, hais txog cov nroog xws li Geneva, lossis qhov no yog lub roob nto moo hauv Alps paub txog nws cov duab zoo nkauj.
Mondelez tau lees tias nws tab tom hloov nws lub ntim vim Swiss txoj cai raws li nws txav qee qhov kev tsim tawm txawv teb chaws.
Tus chij Swiss ya nyob ze Matterhorn roob thaum Lub Ib Hlis 7, 2022 nyob ze Zermatt, Switzerland.
Sean Gallup | Getty Dluab Xov Xwm | Getty Dluab
Nws tau hais tias qhov kev tsim kho dua tshiab muaj qhov "modernised thiab streamlined roob logo uas zoo ib yam nrog geometric thiab triangular aesthetic," thiab khaws cov txheej txheem hloov maj mam ntawm tus dais ntawm lub ntsej muag ntawm lub roob. Bern, lub peev txheej tswj hwm ntawm Switzerland, muaj tus dais ntawm nws lub tsho tiv no ntawm caj npab.
Mondelez tseem tab tom tweaking Toblerone font thiab hom logo thiab suav nrog kos npe ntawm qhov txawv nougat, almond thiab zib ntab puv chocolate tus tsim, Theodor Tobler.
Mondelez tau hais tias Toblerone tuav yuav txuas ntxiv tsim nyob rau hauv Switzerland thiab tias nws tau nqis peev hauv nws lub Hoobkas Bern kom nce kev tsim khoom ntawm nws 100g tuav los ntawm 90 lab ib xyoos.
Cov kev hloov pauv yuav los rau lub xyoo no, nws tau hais hauv tsab ntawv tshaj tawm rau CNBC, yuav pab nws kom tau raws li qhov xav tau ntau ntxiv thiab "txhim kho lub hom Toblerone rau yav tom ntej."
Tau qhov twg los: https://www.cnbc.com/2023/03/06/toblerone-to-drop-matterhorn-from-packaging-due-to-swissness-laws.html