Tim Tebow Quarterbacks Lub Zog Qis Qab Zib Nrog Kev nqis peev tseem ceeb hauv NuSkool khoom noj txom ncauj; Koom Mondelēz CoLab Selectee Ua Tus Thawj Saib Xyuas Haujlwm

Austin, Texas-based NuSkool Snacks, ib feem ntawm pawg thawj coj ntawm Mondelēz's CoLab program nrog rau yim lwm CPG startups, tau tso npe Tim Tebow ua nws Tus Thawj Saib Xyuas Haujlwm tom qab tau txais kev nqis peev tseem ceeb los ntawm kev ua si icon thiab ESPN tshaj tawm. Cov nyiaj tau los tsis tau qhia tawm.

Cofounder thiab CEO Joe Christensen, uas yog thawj zaug tsim ib chav tsev ntawm cov khoom noj khoom haus muaj txiaj ntsig zoo txhawb nqa nrog collagen, cov proteins hauv cov nroj tsuag, prebiotic fiber, thiab MCT roj los tawm tsam kev nce qib ntawm cov ntshav qab zib thiab lwm yam teeb meem kev noj qab haus huv ntawm nws tsev neeg, piav qhia txog kev sib koom tes xws li "organic thiab zoo meej haum" txij li Tebow ua raws li NuSkool Khoom noj txom ncauj hauv nws lub luag haujlwm qis qis thiab yuav pab txhawb lub hom phiaj rau qib tshiab.

Lub Hom Phiaj-Aligned Partnership

Thaum lub sijhawm xam phaj tshwj xeeb tsis ntev los no, Christensen tau qhia kuv li cas NuSkool Cov Khoom Noj Qab Haus Huv tau pib ua qauv rau kev lom zem, kev ua kis las thiab zam lub koom haum William Morris Endeavor thiab nws pab neeg ua lag luam los ntawm FirstLook, lub tuam txhab uas txuas rau theem pib CPG tus tsim thiab cov peev txheej muaj peev xwm. "Qhov tom ntej no kuv paub yog kuv tau zaum ntawm ib nrab-teev zoom hu nrog [Tim] uas hloov mus rau ib teev thiab ib nrab, thiab peb tsuas yog nerd tawm ntawm lub hom," nws hais.

Tebow tau sau tseg hauv tsab ntawv tshaj tawm rau pej xeem li cas nws tam sim ntawd poob rau hauv kev hlub nrog NuSkool Snacks lub sijhawm nws tau saj lawv, hais tias: "Lawv zoo meej rau txhua tus neeg uas tab tom nrhiav kom muab cov khoom noj txom ncauj qis rau hauv lawv cov khoom noj. Kuv zoo siab heev los koom nrog Joe thiab pab pawg NuSkool Snacks thiab ua haujlwm ib sab nrog lawv kom coj kev noj qab haus huv thiab huv si rau txhua tus. "

Sawv cev NuSkool Khoom noj txom ncauj los ntawm kev siv Tebow lub kiv cua loj tsuas yog thawj kauj ruam thaum nws koom nrog, raws li Christensen, thiab Tebow tseem yuav koom tes nrog kev pab cuam hauv tuam txhab ua haujlwm hauv av los ntawm kev koom tes ncaj qha nrog cov khw muag khoom, nrog rau kev tsim cov phiaj xwm kev lag luam sib koom tes, uas xav tias yuav tsav kev muag khoom tseem ceeb rau lub tuam txhab tom qab xyoo 2022 thiab dhau mus.

NuSkool Snacks tau sau cov npe ntawm cov neeg ua lag luam muaj npe nrov thiab cov tub ua lag luam los ntawm CPG qhov chaw txij li thaum nws pib, suav nrog cov kwv tij ntawm Super Coffee, Jim, Jake thiab Jordan DeCicco; Hayden Fulstone, leej twg pab nrhiav thiab muag Liquid IV rau Unilever hauv 2020; thiab Jackie Fast, Tus Thawj Coj ntawm Sandbox Studios.

Fast, uas tau koom nrog NuSkool Snacks ua tus thawj coj thiab tus kws pab tswv yim ntawm nws cov peev txheej, tau hais tias: "Lub neej yav tom ntej ntawm kev lag luam yog nyob rau hauv kev sib koom ua lag luam muaj txiaj ntsig nrog cov txuj ci zoo, cov neeg muaj koob meej, thiab cov neeg muaj kev cuam tshuam, uas tuaj yeem tsim kev sib raug zoo nrog cov neeg siv khoom. Raws li ib tug trailblazer rau cov cuab yeej cuab tam tshwj xeeb no, Sandbox Studios txaus siab los txhawb txoj kev loj hlob ntawm NuSkool Khoom noj txom ncauj, undoubtedly ib lub hnub qub nce nyob rau hauv cov kev noj qab haus huv-focused khoom noj txom ncauj, los ntawm peb zoo siab koom tes nrog Mr. Tebow. "

Nrhiav Niche Hauv Pawg Neeg coob coob

Raws li tus kws qhia tus kheej thiab kws kho mob noj zaub mov, Christensen tau taw qhia tias kev noj qab haus huv rau cov khoom qab zib tsawg zuj zus, tab sis muaj ntau cov khoom noj txom ncauj hauv khw touting qab zib tsis muaj qab zib lossis txo cov piam thaj raws li lwm txoj kev noj qab haus huv tseem siv cov khoom xyaw tsawg dua huv si xws li qab zib cawv, uas tuaj yeem tsim teeb meem rau cov neeg uas muaj mob plab. Tsis tas li ntawd, cov khoom noj khoom haus uas muaj neeg coob coob kuj tseem "dhau segmented," nws piav qhia, lub ntsiab lus vegan bars uas twb muaj lawm tsis tas yuav keto lossis cov protein ntau tseem tuaj yeem ntim nrog qab zib.

"Cov theem tom ntej ntawm qeb yog kev sib sau ua ke ntawm cov ntu no kom yooj yim rau kev txiav txim siab rau cov neeg siv khoom thiab qhov ntawd yog qhov uas peb xav tias qhov tshwj xeeb tshaj plaws nrog txhua yam khoom xyaw ntuj thiab tsuas yog pes tsawg thiab hom proteins uas cov neeg siv khoom xav tau tam sim no, ” Christensen hais tias, hais txog yuav ua li cas NuSkool cov khoom qab zib nrog cov txiv hmab txiv ntoo ntshiab thiab cov koob tshuaj me me ntawm Allulose.

NuSkool Khoom txom ncauj' Krunch Bar kab tshiab kawg uas los hauv cov txiv laum huab xeeb butter thiab Fabkis txoj ci ci kuj tseem xa cov khoom noj khoom haus zoo sib xws nrog kev ntxhib los mos ntau dua thiab ua kom sov zoo dua piv rau lub tuam txhab tseem ceeb MCT collagen tuav. Christensen tau hais tias cov khoom tshiab no, uas tau ua ntau xyoo, yog cov nroj tsuag, txhua yam ntuj tsim, thiab qab zib tsawg tib lub sijhawm, thiab yuav dhau los ua ib feem tseem ceeb ntawm NuSkool txoj kev lag luam yav tom ntej nrog cov khoom qab zib ntxiv sai sai.

Khw muag khoom & ntim rov qab mus rau qib Pre-COVID

NuSkool Cov Khoom Noj Qab Haus Huv tau ntsib kev nce nrawm thoob plaws txhua lub khw muag khoom tseem ceeb txog tam sim no, suav nrog HEB thiab Sprouts thiab yuav tsom mus rau kev nthuav dav hauv cov channel no mus tom ntej vim kev muag khoom thiab ntim tau rov qab mus rau qib ua ntej-COVID, raws li Christensen.

Lub hom phiaj yog txhawm rau khaws cov npe thoob plaws ntau dua 2,000 tus neeg muag khoom nyob rau xyoo kawg thiab kwv yees li 5,000 lub khw muag khoom los ntawm 2023, loj hlob ntawm 35% xyoo dhau los hauv kev muag khoom nruab nrab. Nws tau hais tias "Lub sijhawm COVID, peb yuav tsum skew hnyav rau kev lag luam e-lag luam - txog 70% [ntawm cov nyiaj tau los ntawm] e-commerce, thiab 30% los ntawm cov khw muag khoom," nws hais. "Peb yog cov neeg digitally hauv lub siab ntawm kev paub txog hom lag luam thiab kev sim tsav tsheb, tab sis thaum kawg, lub tswv yim yog tsim los rau kev tsav tsheb nrawm ntawm cov neeg muag khoom tseem ceeb. Peb tau ua tiav nws rov qab mus rau 70% khw muag khoom thiab 30% e-lag luam. "

Ntawm qib macro, cov khw muag khoom loj kuj tau hloov los ntawm kev txo SKUs los tsom rau cov neeg ua yeeb yam saum toj kawg nkaus hauv qee pawg kom tso cai rau ntau lub npe tshiab rau lawv qhov chaw txee, ntxiv Christensen.

"Muaj kev sib koom ua ke ntau dhau lawm, thiab tsis muaj lub sijhawm ntau dhau rau cov hom lag luam uas nyiam peb kom muaj qhov sib txawv ntawd," nws hais. "Lub nthwv dej tom ntej ntawm no yog sau cov hnab ris nrog qhov tseeb tshiab nyob rau hauv pawg uas tseem yuav raug lees paub rau cov nyiaj tau los saum toj kawg nkaus rau cov khw muag khoom tag nrho."