Lawv yog cov nrov tshaj plaws mobile apps nyob rau hauv lub ntiaj teb no. Qhov txawv yog tias koj muaj ob peb ntawm lawv hauv koj lub xov tooj uas koj feem ntau yuav kuaj xyuas ntau zaus hauv ib hnub. Social media apps yog undoubtedly lub feem ntau ubiquitous apps nyob rau hauv smartphone keeb kwm. Cov txheeb cais tsis ntev los no qhia tau tias lawv yog cov siv ntau tshaj plaws thiab teeb tsa hauv ntiaj teb. Facebook muaj 2.9 billion tus neeg siv nruab nrab txhua hli. Rau Instagram, daim duab ntawd yog 2 billion, thiab TikTok - qhov kev loj hlob sai tshaj plaws hauv kev sib raug zoo platform - tsis muaj tsawg tshaj li ib txhiab MAUs. Txawm tias muaj txiaj ntsig ntau dua li cov neeg thoob ntiaj teb niaj hnub siv cov platform no yog ntev npaum li cas txhua tus neeg siv rau lawv. Qhov nruab nrab, cov neeg siv internet siv tsuas yog txaj muag ntawm ob thiab ib nrab teev txhua hnub hauv kev tshaj xov xwm, suav nrog kwv yees li 75 teev hauv ib hlis. Nrog rau cov duab hauv siab, tej zaum nws yuav tsis muaj kev lag luam e-lag luam yuav muab tso rau hauv cov platforms no. Tom qab tag nrho, vim li cas txwv cov neeg siv los ntawm tsuas yog tso cai rau lawv upload cov yeeb yaj kiab lossis duab thaum lawv tuaj yeem ua ntau dua? Xws li kev yuav khoom tshiab, piv txwv li.
Kev yuav khoom hauv zej zog tau nce siab. Txhais raws li kev lag luam uas tshwm sim nyob rau hauv lub social media platform, kev lag luam kev lag luam raug teeb tsa kom muaj nuj nqis $ 1.2 trillion los ntawm 2025 - kev loj hlob uas yuav tau tsav los ntawm Millennial thiab Gen Z cov neeg siv khoom, uas yuav suav txog 62% ntawm tag nrho cov kev siv nyiaj. Qhov tseeb, qhov cuam tshuam ntawm kev lag luam hauv zej zog tau kwv yees tias nws yuav loj hlob tsawg kawg peb zaug sai dua li kev muag khoom ntawm cov khoom nruab nrab.
Facebook tau hloov pauv kev lag luam e-lag luam hauv lub Tsib Hlis 2020 thaum CEO Mark Zuckerberg tshaj tawm kev tshaj tawm Facebook Khw. Tshaj tawm ntawm qhov siab ntawm thawj qhov kev tiv thaiv COVID-19 kis thoob qhov txhia chaw, kev lag luam pub dawb tso cai rau cov lag luam sau cov khoom lag luam ntawm lawv nplooj Facebook, Instagram profile thiab dab neeg, nrog rau muag cov khoom ntawm kev sib tham ntawm WhatsApp thiab Messenger. Txawm tias muaj zog dua, Facebook tau teeb tsa lub livestream instant purchase feature, yog li cov neeg siv khoom tuaj yeem nyem rau ntawm cov cim npe thaum lub sij hawm Facebook thiab Instagram livefeeds thiab thauj tam sim ntawd mus rau nplooj ntawv xaj rau cov khoom. Raws li Statista, kev lag luam kev lag luam hauv Tebchaws Meskas tau kwv yees tias muaj nqis tshaj $ 35 nphom hauv xyoo 2021, uas ua rau muaj qhov txawv txav ntawm 35% ntawm xyoo dhau los. Muaj cov pov thawj muaj txiaj ntsig uas cov neeg siv khoom yau uas tau nce ntxiv los sawv cev ntawm kev siv nyiaj ntau tshaj plaws xav tau mobile-thawj lub khw uas tsom iav qhov kev paub ntawm lub khw muag khoom. Qhov no piav qhia txog kev vam meej ntawm Facebook Khw - nws pab txhawb kev yuav khoom nrog puv npo "storefronts" uas tso cai rau cov tub lag luam kom ua tiav kev tsim khoom lag luam. Raws li Ali Hersh Pace, Facebook tus thawj coj ntawm North America Luxury & Retail, piav qhia: "Kev sib raug zoo tam sim no dhau los ua lub khw muag khoom tshiab, ua lub hauv paus tseem ceeb rau cov khoom lag luam thiab kev nrhiav pom. Qhov kev puag ntawm digital thiab omnichannel kev yuav khoom no tau hloov pauv cov khw muag khoom: Cov tib neeg tau los xav txog tib lub sijhawm ntawm kev sib txuas thiab kev zoo siab hauv online uas lawv yav dhau los tsuas tuaj yeem dhau los ntawm kev taug kev los ntawm lub qhov rooj ntawm lub khw muag khoom cib thiab mortar. "
Txawm li cas los xij, Facebook tseem tab tom ua si nrog cov neeg Esxias kev lag luam uas kev lag luam kev lag luam tau ua lub hauv paus rau cov neeg siv khoom ntev. Tseeb tiag, Tuam Tshoj txoj kev muag khoom hauv zej zog muaj kwv yees li $ 186.04 nphom hauv 2019 - ze li kaum npaug ntawm tus nqi muag khoom hauv Tebchaws Meskas. Cov tuam txhab thev naus laus zis xws li WeChat, Alibaba thiab Pinduoduo tam sim no tswj hwm qhov kev lag luam vam meej thiab lawv tau kwv yees tias yuav loj hlob ntxiv. TikTok tshwj xeeb tshaj yog yuav pom nws cov neeg yuav khoom nce siab. Tsim los ntawm nws txoj haujlwm muaj zog uas tau tsav kev muag khoom - tshwj xeeb tshaj yog nws cov neeg suav tsis txheeb tham txog lawv cov npe nyiam thiab cov khoom lag luam - TikTok tau tshaj tawm kev lag luam kev lag luam xyoo tas los. TikTok txoj kev yuav khoom livestream tam sim no yog qhov tseem ceeb tshaj plaws. Nws ua haujlwm los ntawm kev tso cai rau cov hom lag luam thiab cov neeg muaj kev cuam tshuam los txhawb cov khoom lag luam, uas cov kev xav tau nyem rau ntawm, ntxiv rau lub laub thiab tom qab ntawd yuav hauv app.
Saib tom ntej, tag nrho cov cim qhia tias kev lag luam hauv zej zog yuav yog lub zog tseem ceeb hauv txhua hom kev lag luam. Qhov tseeb yog, Generation Alpha, cov me nyuam mus txog lawv cov hluas xyoo tam sim no, yuav xyaum loj hlob nyob rau hauv lub metaverse. Twb tau, cov pej xeem no tau dai nrog lawv cov phooj ywg hauv virtual chaw ua si hauv daim ntawv Roblox thiab Minecraft. Lawv tab tom qhia lawv tus kheej nrog avatars online uas tuaj yeem hloov kho nrog cov khaub ncaws digital uas tau yuav los ntawm cov nyiaj hauv online. Hauv luv luv, lawv nyob hauv tsev hauv ntiaj teb virtual. Maarten Leyts, CEO ntawm Trendwolves, tau taw qhia tias alpha yuav suav txog ze li ib feem peb ntawm lub ntiaj teb cov neeg nyob hauv xyoo 2030 thiab yuav cuam tshuam cov qauv muag khoom ib txwm muaj. Qhov tseem ceeb tshaj, tiam neeg no los txog rau hnub nyoog coincides nrog loj rollout ntawm cov technologies tshiab uas yuav txhim khu kev lag luam kev sib raug zoo, xws li 5G. Rau cov khoom lag luam, qhov no maj nrawm mus rau lub neej tom ntej ntawm cov khw muag khoom uas tau txib los ntawm kev lag luam kev lag luam yog qhov hloov pauv. Nws yog ib qho tseem ceeb uas cov khoom lag luam nyob ua ntej ntawm qhov nkhaus. Rau cov tiam tshiab ntawm cov neeg yuav khoom no, qhov lawv pom hauv kev tshaj xov xwm yuav muaj kev cuam tshuam loj tshaj plaws ntawm lawv cov kev txiav txim siab yuav khoom. Piv txwv li, ntau tshaj li ib nrab ntawm cov menyuam yaus hauv pawg hnub nyoog no tau tshaj tawm xav yuav khoom yog tias lawv pom lawv nyiam YouTube lossis Instagram influencer siv nws.
Lub sijhawm tam sim no rau cov hom lag luam los kos lawv cov xim los ntawm cov khw muag khoom ib txwm muaj thiab ua rau lawv tus kheej tag nrho hauv kev lag luam. Qhov no, los yog muaj kev pheej hmoo ploj mus rau lub tiam tshiab thiab muaj zog tshaj plaws ntawm cov neeg siv khoom.
Tau qhov twg los: https://www.forbes.com/sites/eladnatanson/2022/06/28/tiktok-facebook-generation-alpha-will-shape-the-future-of-social-shopping/