Peb Txoj Kev Lag Luam E-Kev Lag Luam Yuav Hloov Li Cas Peb Yuav Muag Hauv 2023

Kev lag luam e-lag luam tsis yog qhov nce ntxiv rau txhua pawg thiab hom. Kev muag khoom muag hauv online tau nce zuj zus los ntawm kev sib kis loj heev. Euromonitor International cia siab tias yuav muag cov khoom muag hauv online los sau ib tus lej loj hlob nyob rau txhua ntawm tsib xyoos tom ntej. Tus nqi no yog qis dua li ntau tshaj 30% siab tshaj hauv 2020.

Tab sis kev lag luam e-lag luam tseem yog lub zog tseem ceeb, suav txog 47% ntawm cov khw muag khoom loj hlob los ntawm 2027. Cov khw muag khoom thiab cov khoom lag luam yuav tsum tau ua kom muaj txiaj ntsig thaum tshawb nrhiav lub sijhawm tom ntej, txawm li cas los xij. Cov channel hauv online tau nce mus txog qib tshiab ntawm kev loj hlob, tshwj xeeb tshaj yog nyob rau hauv kev lag luam e-lag luam tsim ntau dua qhov twg nkag mus rau cov pawg tshwj xeeb tuaj yeem tsoo lub qab nthab. Yog li ntawd, cov khw muag khoom thiab cov khoom lag luam tau siv cov tswv yim tshiab kom ncav cuag thiab koom nrog cov neeg siv khoom. Thiab qhov ntawd muab txoj hauv kev rau peb e-commerce tiam sis.

E-Customization

Cov khoom lag luam tau muab "kev cai" hauv "cov neeg siv khoom." Lub siab xav ntau dua rau tus kheej txhais tau tias muab ntau yam kev xaiv uas haum rau hauv kev yuav khoom hauv online. Qhov tseeb, 47% ntawm cov neeg siv khoom siv digital xav tau tus kheej zoo dua hauv kev sib pauv rau lawv cov ntaub ntawv tus kheej, raws li Euromonitor's latest Voice of the Consumer: Digital Survey. Cov thev naus laus zis zoo li AI ua rau nws yooj yim dua rau cov hom lag luam los kho cov khoom lag luam raws li qhov xav tau lossis txhim kho qib ntawm tus neeg yuav khoom.

StarbucksSBUX
yog ib qho piv txwv tseem ceeb ntawm lub tuam txhab uas tau pom muaj kev vam meej embracing customization. Lub tsev kas fes loj muaj ntau dua 170,000 qhov kev xaiv hloov kho ntawm nws lub app thiab tau sau tseg hauv daim ntawv tshaj tawm nyiaj tau los tias qhov kev pib no yog "tus tsav tsheb loj tshaj plaws" ntawm kev siv nyiaj ntau ntxiv rau ib tus neeg siv khoom hauv keeb kwm. Cov neeg ua haujlwm ceev ceev thoob plaws North America thiab Europe tab tom noj ib nplooj ntawv los ntawm Starbucks lub tswv yim los txhim kho qib kev xaiv lossis kev xaiv uas muaj los ntawm lawv tus kheej cov apps.

Cov Kev Hloov Ua Si

Cov tuam txhab lag luam hauv online tau qiv nyiaj tactics los txhawb kev loj hlob. Kev hloov pauv qis qis plague e-lag luam nrog cov neeg yuav khoom tso tseg vim kev xa khoom, kev them nyiaj lossis kev teeb tsa thev naus laus zis. Peb lub hlis twg ntawm cov neeg siv khoom siv digital tso tseg kev yuav khoom online xyoo tas los, raws li Euromonitor's Voice of the Consumer: Digital Survey. Qhov laj thawj sab saum toj? Tus nqi thauj khoom npaj txhij txog.

Kev ua lag luam ua si, lossis kev ua yeeb yam los ntawm lub ntiaj teb kev ua si los txhawb tus cwj pwm uas xav tau, siv lub zog ntawm cov khoom plig thiab kev sib tw los txhawb kev ua si hauv app. Cov tuam txhab tseem tab tom koom ua ke cov yam ntxwv no los sau cov ntaub ntawv tseem ceeb ntawm thawj tog, uas tau dhau los ua nyuaj dua tom qab ntawm kev txwv nruj dua.

Boston-based startup Jebbit muaj cov npe muaj peev xwm ntxiv cov lus nug thiab lwm yam kev sib tham rau cov vev xaib yam tsis muaj kev txhawb nqa engineering. CEO Tom Coburn tau hais tias Jebbit tau pom kev txaus siab rau cov yam ntxwv no nce siab hauv 18 lub hlis dhau los vim muaj kev hloov pauv hauv kev tswj hwm thiab qhov kawg ntawm cov ncuav qab zib thib peb.

Lwm qhov tseem ceeb: kev kis thoob qhov txhia chaw e-lag luam boom thiab kev paub tias kev paub hauv online xav tau los hloov. "Tam sim no nrog cov platforms zoo li TikTok ua rau cov neeg siv khoom nyiam, lwm lub platform tam sim no hais tias peb kuj yuav tsum tsim kom muaj kev lom zem thiab koom nrog," Coburn tau hais hauv kev xam phaj ntawm NRF 2023: Khw Muag Khoom Loj.

Kev Muag Khoom

Brands leverage thev naus laus zis los tsim kev paub ntau tus neeg siv khoom hauv online txhawm rau ua kom zoo dua simulate tus neeg yuav khoom. Cov khw muag khoom e-lag luam tau hloov pauv nrog cov ntsiab lus pom thiab mloog ntau dua. Ntxiv rau, cov khoom lag luam tau pib thawb Web 3.0 rau pem hauv ntej, siv thev naus laus zis los txhawb txhua qhov kev xav zoo li kov, hnov ​​​​tsw thiab saj.

Kev nce qib tsis ntev los no tau raug tsav los ntawm cov tuam txhab loj tshaj plaws, feem ntau muaj peev txheej zoo lossis kev pib tshiab tshiab. Piv txwv li, kev zoo nkauj thiab kev saib xyuas tus kheej loj loj L'Oréal yog siv cov cuab yeej tshiab los pab qhia cov kev xav ntawm cov ntxhiab hauv internet siv suab. Lub caij no, South Kauslim lub tuam txhab kev zoo nkauj Amorepacific tau tsim cov cuab yeej ntsuas tawv nqaij hauv kev koom tes nrog MIT uas tso cai rau cov neeg siv los saib xyuas lawv cov tawv nqaij cov lus teb rau sab nraud stimuli, coj kev nkag siab ntawm kev kov rau hauv lub hnub nyoog digital.

2023 tuaj yeem kos qhov kis tau tus mob. Cov neeg siv khoom tau loj hlob zoo dua nrog Web 3.0, thiab cov hom lag luam tau zoo dua los siv nws rau kev paub dhau los. Kev zoo nkauj thiab zam players, uas coj mus rau hauv tus neeg siv khoom tus kheej style, yuav pom qhov zoo tshaj plaws upside.

Peb Txoj Kev Yuav Pab Tau Koj Kev Loj Hlob Hauv Online

Cov tuam txhab uas xav kom vam meej hauv online yuav tsum muaj lub hom phiaj, tau txais thiab hloov pauv tus neeg siv khoom tshiab. Nyob rau lub Kaum Ib Hlis 2022 kev lag luam kev tshawb fawb los ntawm Euromonitor, 45% ntawm cov kws tshaj lij tau hais tias kev xa cov khoom siv digital zoo yog qhov tseem ceeb rau kev ua tiav. Ntau tshaj li qhov qub, nws tseem ceeb rau cov tuam txhab kom nkag siab digital trends thiab hloov pauv kom tau txais kev sib tw kom zoo dua thiab ua haujlwm zoo dua rau cov neeg siv khoom.