ThredUP Teams Nrog Nava Rose Pab cov neeg siv "Dump Fast Fashion"

Influencer Nava Rose, uas muaj 6 lab tus thwjtim ntawm TikTok, tau koom tes nrog qhov chaw muag khoom thredUP los muab Gen-Zers lwm txoj hauv kev yuav khoom sai sai.

Nrog Rom Com Core npaj los ua ib qho ntawm TikTok txoj kev zam loj tshaj plaws tom ntej, nrog rau kev hwm rau poj niam lub zog tseem ceeb ntawm lub zog, Rose tau pab cov neeg uas cia siab tias yuav ua lub luag haujlwm tseem ceeb hauv lawv lub hnub Valentine hnub, los ntawm kev koom tes nrog thredUP kom muaj txiaj ntsig zoo tshaj plaws. nrhiav V-Day yam tsis muaj pov tseg.

Ua ke, Rose thiab thredUP tab tom pib "Lub Dump Fast Fashion Shop." (Qhov kev muag khoom loj heev yog tsis muaj dab tsi, yog tias tsis yog blunt.) "Lub khw muag khoom tshwj xeeb no yuav muab sijhawm rau cov neeg siv khoom kom muaj txiaj ntsig Rose's zoo los ntawm kev siv thredUP's What They Thrifted tool, uas siv AI los tso saib ntau pua yam khoom ntawm thredUP uas zoo li Rose's thrifted xaiv, ” lub tuam txhab tau hais hauv nqe lus.

Erin Wallace, threadUP tus lwm thawj coj, kev lag luam kev lag luam tau tswj hwm kev sib tham txog kev pib nrog Rose hauv kev sib tham hauv xov tooj.

Rom Com Core, tus qauv, uas Huffington Post hu ua "kev hwm rau poj niam lub zog tseem ceeb ntawm lub xyoo 90s - xav tias "Cov Ntxhais Hluas" thiab "13 Mus Rau 30," cuam tshuam rau Gen Z thiab Millennials nrhiav kev tshoov siab los ntawm Rom Coms, uas dominated cov Aughs.

Cov cim zoo li cov kws tshaj lij muaj nyob rau hauv lub siab suav nrog cov ris tsho hnav ris tsho, lub tsho sab saum toj, miniskirts thiab cov ris tsho thauj khoom, uas tau tshaj tawm tias ua rau rov qab los loj heev.

Rose muab tso ua ke peb outfits rau Valentine hnub. Nws tau yuav khoom thredUp thaum pib ntawm lub xyoo, thiab tom qab ntawd thredUP siv nws cov cuab yeej AI los nthuav cov khaub ncaws zoo sib xws nrog Dab tsi lawv Thrifted, uas tso cai rau txhua tus mus kav peb lub ntsej muag, lossis ib qho facsimile ntawm lawv ntawm thredUP.

Nug seb thredUP yuav ua li cas thiaj li ua tau zoo ntawm kev sib koom tes, Wallace tau hais tias, "Muaj tseeb, kuv xav tias kev muag khoom thiab kev sib tw yuav yog ib feem ntawm qhov peb ntsuas qhov kev ua tiav ntawm kev sib koom tes, nrog rau kev koom tes nrog lub khw muag khoom ceev ceev tshaj tawm hauv kev sib raug zoo. zoo.

Wallace tau hais tias "Fast fashion resonates nrog tib neeg," Wallace hais. "Lub khw nws tus kheej tau txais kev tshoov siab los ntawm peb qhov kev tshawb fawb Wardrobe Revolution. Nws tsuas yog xav txog qhov peb pom hauv cov ntaub ntawv, uas yog ib qho ntawm peb cov neeg siv khoom tau txiav txim siab txiav tawm sai sai xyoo no.

Wallace tau hais tias "Peb tau tham txog qhov cuam tshuam ntawm kev zam zam, tshwj xeeb tshaj yog, kev zam sai sai zoo li Shein," Wallace tau hais. "Keeb kwm, tshwj xeeb tshaj yog Gen-Z, tau muaj kev txiav txim siab nyob ib puag ncig kev ruaj ntseg thiab kev hlub ntawm kev zam ceev, uas tau muaj kev sib cav sib ceg."

Wallace tau hais tias nws zoo siab heev uas tau pom cov txiaj ntsig ntawm kev tshawb fawb. Tej zaum qhov no yog xyoo uas Gen Z thiab Millennials yuav ua tiag tiag. Wallace tau hais tias "Nava Rose tau cog lus tias yuav tsis ua haujlwm nrog lossis khw muag khoom sai sai xyoo no," Wallace tau hais. "Nws tau ua tus thawj coj hauv qhov kev sib tham ntawd."

Tias yog vim li cas thredUp xav pib qhov pib rau Valentine's Day, Wallace tau hais. “Txawm hais tias koj tab tom muaj ib tog ntawm koj tus hluas nkauj lossis tawm mus rau hnub, cov no yog qhov zoo li [Rose] npaj rau txhua qhov xwm txheej ntawd. Nrog Dab Tsi Lawv Thrifted cuab tam, uas yeej tso cai rau leej twg mus yuav cov zoo li. "

ThredUP tau mob siab rau cov ntaub ntawv uas tawm ntawm Wardrobe Revolution kawm. Wallace tau hais tias "Muaj ib theem ntawm kev npaj txhij thiab qib kev kawm thiab qib kev cog lus rau kev ruaj khov," Wallace tau hais. “Tsis tas li ntawd, tuaj yeem muaj lwm txoj hauv kev rau kev zam zam thiab zam zam.

Nws hais ntxiv tias "Txhua yam no yuav tsum tau ua kom yooj yim rau tib neeg xaiv lwm txoj hauv kev ruaj ntseg," nws hais ntxiv. "Dab tsi cov ntaub ntawv tau qhia, tsawg kawg yog ib feem peb ntawm Gen Z cov neeg teb rau xyoo no xav tias nws tuaj yeem ua tsis tau ua ib yam dab tsi uas lawv paub tias muaj kev cuam tshuam tsis zoo rau lub ntiaj teb."

H&M tej zaum yuav tau txais daim ntawv kawg. Nws tau tshaj tawm kev sib koom tes ntawm Roblox hauv nqe lus meta, thiab hauv kev piav qhia nws, tsa lub specter ntawm "ntau dua" mus kom ze rau kev zam.

Wallace tau hais tias "Kuv xav tias txhua lub tuam txhab muag khoom, tshwj xeeb tshaj yog, txhua lub tuam txhab muag khaub ncaws tau xav txog lawv txoj hauv kev rau kev ruaj ntseg tam sim no," Wallace tau hais.