ThredUP npe Noelle Sandler ua Tus Thawj Saib Xyuas Kev Lag Luam

ThredUP tus thawj coj ua lag luam tshiab yog tsom rau cov neeg siv khoom hluas. Thawj lub siab CMO hauv tsib xyoos, Noelle Sadler yog lub luag haujlwm rau kev nyiam cov tub ntxhais hluas dua li qhov thib ob-tog cov neeg siv khoom.

Anthony Marino, tus thawj tswj hwm hais tias "Qhov kev sib tw ua lag luam ntsib ThredUP hauv tsib xyoos tom ntej no yuav txawv dua li qhov peb tau ntsib hauv tsib xyoos dhau los," said Anthony Marino, tus thawj tswj hwm. "Peb ib txwm tsom mus rau kev lag luam ntawm qhov kev lag luam zoo kawg thiab kev lag luam loj ntawm qhov kuv yuav hu ua 'thrifters,' cov neeg nyiam cov khoom muaj nqis yos hav zoov ntawm kev yuav khoom."

Nrog rau kev lag luam thib ob xav tias yuav loj hlob los ntawm $ 35 nphom mus rau $ 82 nphom hauv tsib xyoos tom ntej, yuav muaj ntau dua li cov neeg siv khoom lag luam xwb. Marino hais tias "Cov tib neeg uas ib txwm yuav tshiab tab tom yuav siv," Marino hais.

Sadler koom thredUP los ntawm online fashion retailer Lulus, qhov uas nws nyuam qhuav ua hauj lwm ua CMO. Ua ntej ntawd, nws tau tuav ntau lub luag haujlwm kev lag luam ntawm MAC Cosmetics thiab cofounded Retold Recycling, ib qho kev tso npe-raws li cov khaub ncaws ntxuav tawm.

Sadler tau hais tias "Kuv lub luag haujlwm los tsis yog kho tej yam uas tsis tawg, tab sis kom ntsuas thiab nkag siab tiag tiag qhov ua haujlwm thiab pom qhov twg kuv tuaj yeem muab txiaj ntsig thiab kev txhawb nqa thiab coj cov khoom mus rau qib tom ntej," Sadler tau hais. "Kuv tsis xav tias koj yuav pom qhov loj, cheb cov kev hloov pauv tawm ntawm lub qhov rooj vim nws ua haujlwm. Nws yog ib qho pov thawj rau pab neeg uas tsim txhua yam ntawd. "

Marino tau hais tias "Ib qho ntawm cov lus nug tseem ceeb uas kuv xav kom Noelle tau mus rau hauv qab, yog peb yuav ua li cas txuas ntxiv mus txuas ntxiv thiab tsis tu ncua kom muaj kev txaus siab ntawm cov neeg yuav khoom thiab cov neeg lag luam tom ntej," Marino hais. "Ib txhia qhov ntawd yuav yog kev lag luam thiab yuav ua li cas peb qhia peb zaj dab neeg thiab piav qhia vim li cas cov neeg siv khoom yuav tsum saib peb, thiab ib feem ntawm qhov ntawd yog qhov peb ua kom yooj yim mus yuav khoom ntawm lawv qhov yooj yim.

Marino hais tias "Fast fashion yog ib qho yooj yim, thiab nws ceev ceev thiab peb paub tias kev sib tw yog nruj heev rau cov khaub ncaws," Marino hais. "Kev zam zam tau ua tiav rau qhov laj thawj - nws yooj yim heev thiab nws pheej yig heev, yog li peb xav muab cov kev xaiv zoo nkauj tiag tiag uas zuam tag nrho cov thawv nyob ib puag ncig tus nqi thiab ib puag ncig kom peb cov neeg siv khoom nkag siab ntawm tus kheej style. Lawv kuj tau txais kev ruaj ntseg. Cov neeg siv khoom xav tau tag nrho peb. Yog tias koj xav paub tias vim li cas kuv thiaj li zoo siab rau Noelle koom nrog, nws yog vim nws coj qhov kev xav los ntawm nws qhov kev paub dhau los ntawm Lulus thiab MAC thiab nws yuav coj mus rau cov tsav tsheb ntawm peb cov neeg siv khoom. "

Los ntawm kev zam zam loj heev yuav zoo li tsis sib xws, tab sis Sadler ntseeg tias cov tuam txhab thib ob zoo li ThredUP muaj ntau yam los kawm los ntawm cov qauv zam. Nws ob qhov kev paub tau txawv heev. MAC, lub ntiaj teb omnichannel loj heev muaj qhov hneev taw loj, thaum Lulus yog qhov tsom mus rau qhov siab.

"Kuv lub hom phiaj ntawm MAC yog nyob rau ntawm cov neeg siv khoom lag luam ntawm kev lag luam thiab tsim txhua yam los ntawm kev tshaj xov xwm, cov ntsiab lus kev lag luam thiab kev koom tes thiab thaum kawg, kev tshaj tawm thiab tej yam zoo li ntawd, uas MAC tsis tau ua yav dhau los," Sadler hais. "Qhov ntawd tau koom tes nrog pab pawg e-lag luam, tsis saib xyuas nws.

"Ntawm Lulus, kuv tau tsim tawm kuv cov txuj ci tsim tawm ntawm kev ua lag luam ntawm cov khoom lag luam thiab coj mus rau hauv cov ntaub ntawv-tsav," nws hais ntxiv. "Txawm tias thaum peb tab tom ua cov phiaj xwm loj dua, peb ib txwm saib seb peb yuav ua li cas thiaj li txhawb kev loj hlob thiab hloov pauv. Kuv nyiam zaj dab neeg, tab sis kuv kuj xav ntsuas nws thiab paub tias nws ua haujlwm rau peb. "

Sadler tau hais tias kev muag khoom yuav ua lub luag haujlwm tseem ceeb hauv nws txoj haujlwm tshiab. Nws tau hais tias "thawj thiab qhov tseem ceeb tshaj plaws uas pom tseeb rau cov neeg siv khoom yog nqa cov khoom muag mus rau pem hauv ntej," nws hais. "Qhov kev paub dhau los ntawm qhov chaw tam sim no tau tsom mus rau cov hom lag luam thiab cov khoom lag luam tshwj xeeb, tab sis tib neeg feem ntau mus xyuas qhov chaw hnav khaub ncaws lossis cov chaw uas muaj lub sijhawm nyob hauv siab lossis ib qho kev xav tau tshwj xeeb, yog li nws tsis tas yuav yog koj yuav khoom lag luam lossis cov khoom ntawd. Coob leej ntau tus yuav tuaj rau peb rau hnav khaub ncaws los yog rov qab mus kawm ntawv.

Nws hais ntxiv tias "Nws txhawb nqa peb lub peev xwm ua lag luam kom cov hom kev tshawb fawb no tau muab tus nqi thiab ntsaws rau hauv kom tib neeg tuaj yeem pom qhov lawv xav tau," nws hais ntxiv. “Qhov ntawd tseem yuav txhawb nqa peb txoj kev lag luam. Peb tuaj yeem ua tau zoo dua ntawm kev hais dab neeg thiab tuaj yeem nqa tag nrho cov khoom lag luam kev lag luam lub sijhawm thiab lub sijhawm rau kev lag luam kom nyiam ntau tus neeg tuaj. Thaum tib neeg pom peb tawm hauv khw lawv kuj yuav tau txais cov npe zoo thiab nrhiav seb lawv tab tom nrhiav thiab dab tsi rub lawv nyob rau hauv thawj qhov chaw. "

Marino tau hais tias kev lag luam tam sim no muaj txiaj ntsig zoo rau ThredUP. Nws tau hais tias "Vim li cas kuv xav tias Noelle yog qhov zoo tshaj plaws rau peb, yog, cia peb ntsib nws, cov neeg siv khoom Asmeskas tam sim no raug kev kub ntxhov ntau," nws hais. “Muaj kev nce nqi thiab tsis paub tseeb txog kev lag luam mus tom ntej. Peb tab tom pib pom kev hloov pauv keeb kwm ntawm cov neeg siv khoom yuav khoom thiab qhov no yog thaum koj xav tau koj li kev lag luam kom ntse, qhov twg cov lus qhia koj tau kawm yav dhau los yuav tsis tas siv.

Marino hais ntxiv tias "Noelle tab tom los nrog lub qhov muag tshiab thiab kev pom tshiab thaum txhua tus neeg lag luam xav tau tam sim no ntau dua," Marino hais ntxiv. "Tus neeg siv khoom tau txav mus los thiab txhua tus neeg lag luam uas qhia rau koj tias lawv paub tseeb tias tus neeg siv khoom yuav mus qhov twg, tsis muab rau koj ncaj. Peb yuav tsum tau rov qab mus rau cov ntaub ntawv thiab peb yuav tsum tau nug cov lus nug. Peb yuav tsum paub tias peb tab tom xa tus nqi rau lawv. Noelle los ntawm lub sijhawm thaum peb nyob rau hauv txoj kev loj hlob mus rau pem hauv ntej. "

ThredUP, lub khw muag khoom hauv online, tau dhau los ua ib lub ntiaj teb kev muag khoom online loj tshaj plaws rau cov poj niam thiab menyuam cov khaub ncaws, khau thiab khoom siv los ntawm kev ua kom yooj yim cov txheej txheem ntawm kev yuav khoom rau cov khoom siv thib ob. Cov neeg muag khoom tau yooj yim ntxuav lawv lub txee dai khaub ncaws thiab qhib tus nqi rau lawv tus kheej lossis kev siab hlub ntawm lawv xaiv thaum ua qhov zoo rau lub ntiaj teb.

Lub vev xaib tau tshaj tawm 80% tawm kev muag khoom rau lub caij rov mus kawm ntawv lub hlis no. "Peb tau npaj tag nrho nrog peb cov khoom lag luam thiab kev muag khoom rau kev rov qab mus rau tsev kawm ntawv thiab peb muaj ntau qhov kev sib tw uas yuav pib thaum lub Yim Hli. Peb cia siab tias yuav coj qee qhov kev cia siab thiab kev zoo siab rau cov neeg yuav khoom Asmeskas, thiab qee qhov kev txuag nyiaj, thaum lawv xav tau tsis zoo. "