Raug hem los ntawm Smucker Thiab Qhov Chaw Kaw, Cov Khoom Noj Qab Haus Huv Chubby Amasses $ 3.25 lab los nthuav tawm Superfood Peanut Butter Thiab Jelly Sandwich Thoob Ntiaj Teb

Chubby Khoom noj txom ncauj, tus tsim ntawm huab-zoo li tus txiv laum huab xeeb butter thiab jelly qhaub cij uas tau pegged rau lub tswv yim ntawm "txiav crusts, tsis yog ces kaum," tau tsa $ 3.25 lab nyob rau hauv peev los ntawm ib tug roster ntawm CPG founders thiab cov koom haum los npaj rau nws yav tom ntej lub community launch. thoob teb chaws.

Cov tub ua lag luam no suav nrog MVMT tus cofounder Jake Kassan; tus tsim ntawm Angel Group Adam Spriggs; Patrick Schwarzenegger, cofounder ntawm lub hlwb tsom mus rau kev noj qab haus huv lub tuam txhab NROOG; Jeff Weisberg, CEO ntawm JW Muag & Kev Lag Luam; zoo li D'Amelio tsev neeg 444 Peev; thiab Villam Ventures, tsev neeg chaw ua haujlwm ntawm RXBar tus cofounder Jared Smith.

Cov khoom, uas yog tsim los ntawm yav dhau los digital marketers Dillon Ceglio, Brett Perrotta, nrog rau yav dhau los Nike tus thawj coj John O'Brien, tau ntsib ob peb iterations txij li thaum nws debut nyob rau hauv 2020. Raws li streamlining nws manufacturing txheej txheem tsis ntev los no los ntawm tag nrho cov automation uas yuav pab tau lub tuam txhab loj. txhim kho nws cov paj thiab kev ua tau zoo, Chubby Snacks ntseeg tias nws tau zoo nyob rau hauv kev sib tw nrog cov neeg ua haujlwm hauv cov khw muag khoom cib thiab mortar.

"Peb lub hom phiaj yog los txuas ntxiv mus rau qhov peb ua tau zoo ntawm: kev tsim khoom thiab muag tsis muaj PB & Js," Ceglio tsis ntev los no hais rau kuv hauv kev xam phaj tshwj xeeb. "Peb muaj peb txoj kev sib koom tes thawj zaug hauv tebchaws sai sai kom tag nrho cov tes ntawm lub lawj kom ntseeg tau tias peb lub tshuab hluav taws xob thiab kev tsim khoom muaj peev xwm ua kom zoo rau kev ua tiav.

"Peb ntseeg hais tias Chubby Snacks hom kev ncaj ncees muab ntau lub sijhawm los nthuav tawm cov khoom tshiab zoo siab uas yuav ua rau peb cov vaj tsev nyob hauv khov thiab ntau qhov chaw ntawm lub khw muag khoom noj."

Txawm hais tias lub tuam txhab tsis tau tshaj tawm nws cov neeg muag khoom hauv lub tebchaws tshiab, nws cov khoom noj txom ncauj hauv tub yees uas muaj nyob rau hauv txiv laum huab xeeb, almond, thiab sunflower butters los ntawm ob qho tib si txiv hmab txiv ntoo thiab strawberry jam flavors twb muag hla ntau lub khw muag khoom ntuj thiab tshwj xeeb, suav nrog Foxtrot, Central Market, Whole Foods, thiab Gelson's Markets.

Los ntawm Trademark Infringement hem rau 'Einsteins ntawm PB&J Manufacturing'

Chubby Snacks pib lub hom lag luam digital. Thaum Ceglio thiab Perrotta tab tom tsim lawv lub koom haum kev lag luam kev lag luam Street Logic Media, nkawm niam txiv tau pom ntau lub npe pib tshwm sim uas rov tsim cov khoom noj txom ncauj nostalgic nrog siab qab qab thiab cov khoom xyaw, uas thaum kawg ua rau lawv txheeb xyuas cov txiv laum huab xeeb thiab jelly sandwich ua lub sijhawm rau kev cuam tshuam. .

"Peb pheej rov qab los ntawm Smucker's Uncrustables. Nyob rau hauv peb lub qhov muag, lawv yog ib tug loj heev tsaug zog, "tus duo piav qhia, txij li thaum lub hom uas muaj ntau tshaj li 85% kev nkag mus rau hauv tsev neeg tau pom ib tug ruaj khov ob-tus lej loj hlob nyob rau hauv kev muag khoom txhua xyoo nyob rau hauv lub xyoo caum dhau los. Tab sis Uncrustables 'tsis muaj nyob hauv online, thiab nws qhov tsis tuaj yeem los ntawm lub ntuj thiab cheeb tsam raws li qiv Chubby Snacks lub sijhawm dawb kom ncav cuag cov neeg siv khoom.

"Peb tsom mus rau tsev neeg," Ceglio tau sau tseg, "Vim tias cov menyuam lub thawv noj su yog lub rooj vag mus rau hauv tsev neeg txoj kev noj mov, peb tau tsom mus rau cov niam tsev noj qab haus huv. Lawv yog tus txiav txim siab thiab muaj ib lub suab muaj zog tshaj plaws thaum nws los txog ntawm qhov ncauj. Los ntawm kev soj ntsuam cov neeg siv khoom thiab tsom mus rau kev xa xov, peb kuj tau pom tias cov neeg tawm dag zog, xyoo txhiab xyoo, thiab cov neeg ua haujlwm yog txhua tus siv peb cov khoom. "

Txawm li cas los xij, kev tsim cov txiv laum huab xeeb thiab jelly qhaub cij tau ua pov thawj tias yog ib txoj haujlwm nyuaj thiab nyuaj, Ceglio nco qab tias nws pab pawg tau raug tsis lees paub tas li los ntawm cov neeg siv khoom sib koom ua ke rau kev sib koom ua ke thaum ntxov, uas tau yuam kom lawv ua lawv cov khoom ntawm 500-square- ko taw cog hauv Los Angeles. Nws hais tias, "Peb tau muab peb tus kheej pov rau hauv qhov tob tshaj plaws ntawm lub pas dej," thiab peb yuav tsuj dej ntev npaum li peb xav tau kom txog thaum peb los ua cov kws tshaj lij.

Tsis pub dhau 30 hnub ntawm kev tshaj tawm lawv thawj tus qauv ntawm Chubby Khoom noj txom ncauj uas yog lub voj voog zoo li lub sijhawm ntawd, lub tuam txhab tau txais tsab ntawv tso tseg thiab tso tseg los ntawm JM Smucker piav qhia cov npe ntawm nws cov kev ua txhaum cai, tshwj xeeb yog cov cim lag luam.

Ceglio tau hais tias "Peb muaj kev pheej hmoo raug foob," Tshaj li xya lub hlis tom ntej no, lub tuam txhab tau tsim O'Brien uas tau los nrog lub tswv yim ntawm huab-zoo li cov qhaub cij, tau txais daim ntawv pov thawj rau nws, thiab hloov lub npe. "Qhov no yog thawj zaug thaum peb yuav luag tag nrho cov nyiaj thiab yuav luag tawm ntawm kev lag luam."

Nws txuas ntxiv mus ua kev caij tsheb tsis zoo rau cov trio txawm tias tom qab lawv tau ntseeg ntau tus neeg koom tes ntawm lawv txoj kev ua lag luam. "Peb pib xa mus rau peb tus kheej li 'Einsteins ntawm PB&J kev tsim khoom' vim tias peb tau sim 100 txoj hauv kev sib txawv ntawm yuav ua li cas kom cov khoom no sai dua nrog cov neeg tsawg thiab tsis muaj tshuab," Ceglio hais.

Tab sis thaum kawg nws tau tshwm sim ntawm lawv thawj qhov chaw tsim khoom lag luam hauv Denver, CO, Ceglio tau hais rau lub chaw haujlwm tau foob kev lag luam thiab tab tom yuav kaw rau tib hnub thaum Whole Foods tso nws qhov thib ob loj tshaj plaws yuav khoom ntawm Chubby Khoom noj txom ncauj.

"Qhov no yog qhov hloov pauv loj rau peb txoj kev lag luam, thiab zaum ob peb xav tias peb tuaj yeem tawm mus ua lag luam," nws hais. "Peb tau nrawm nrawm rov qab peb cov haujlwm hauv LA thiab hu rau lwm tus neeg koom nrog uas txaus siab. Peb tau ntim peb cov khoom, cov khoom xyaw thiab xa tawm mus rau lawv qhov chaw nrog kev cia siab tias lawv yuav txais peb lub lag luam. Hauv 45 hnub, peb tau ya rov qab thiab tawm mus yuav luag txhua lub lis piam los tsim kev sib raug zoo nrog peb tus khub tshiab thiab pab pawg tsim khoom kom paub txog peb cov txheej txheem txhawm rau tsim kom muaj txiaj ntsig zoo li sai tau. "

Nruab nrog lub tshuab ua haujlwm puv puv Chubby Khoom noj txom ncauj tsis ntev los no tau sib sau ua ke hauv thaj av Chicago, lub tuam txhab yuav muaj peev xwm ua kom nws cov khoom lag luam txhua xyoo mus txog 26 lab qhaub cij los ntawm ob lab hauv 2022, thaum tsav tsheb margins nce mus txog 70%, raws li Ceglio.

Winning Retail In The Creator Economy

Hauv kev tsim kev lag luam loj hlob, Chubby Snacks npaj yuav siv ntau tus neeg muaj txiaj ntsig digital uas ua raws li nws tus nqi kom tau txais cov neeg siv khoom tshiab. Cov kev siv zog no yuav pab ntxiv dag zog rau lub tuam txhab kev nthuav dav ntxiv hauv cov khw muag khoom ib txwm muaj.

"Ob qho piv txwv uas txhawb nqa lub ntsiab lus no los ntawm kev sib koom tes hauv kev sib koom tes peb tau nkag mus rau xyoo no: ib qho nrog Heidi D'Amelio thiab lwm yam nrog Disney," Ceglio piav qhia. "Ob qho kev sib raug zoo no tau siv zog thaum tham txog kev nthuav tawm thoob tebchaws nrog cov khw muag khoom loj."

Thaum Chubby's pab pawg tau tsom mus rau lub ntuj channel kom tsis txhob muaj kev sib tw ncaj qha nrog Uncrustables, lawv tau sau tseg tias lub hom lag luam tseem tau txais kev txaus siab los ntawm cov rooj sib tham leaning cov khw muag khoom uas cov neeg yuav khoom tau nkag siab txog tus nqi.

Ceglio tau hais tias "Peb tau nrhiav qee qhov ntawm cov sijhawm no thiab pom tau tias los ntawm zaum ntawm ib sab ntawm Uncrustables, peb cov kev muag khoom tau zoo dua li thaum tsis muaj cov neeg sib tw hauv peb lub teeb," Ceglio tau hais. "Txawm hais tias qhov no yog ib qho piv txwv me me niaj hnub no, nws muab kev nkag siab txog qhov twg peb hom tuaj yeem mus ntawm no."

"Nws nyuaj rau hais tias peb txoj kev lag luam yuav zoo li cas hauv tsib xyoos tom ntej no, tab sis peb lub hom phiaj yuav nyob ib puag ncig ntawm kev muab khoom noj txom ncauj qab thiab noj qab nyob zoo," Ceglio ntxiv. "Peb pom ob peb pawg nyob rau hauv khov qhov chaw muaj kev cuam tshuam. Tab sis thaum lub sijhawm tsim nyog, peb xav txuas ntxiv txhim kho kev ntseeg siab thiab kev tso cai los ntawm peb cov neeg siv khoom ua ntej txiav txim siab tsiv mus rau lwm txoj kev. "