LOS ANGELES, CALIFORNIA - Lub Ob Hlis 05: (Rau cov ntawv sau tsuas yog siv xwb) Samara Joy lees txais qhov Zoo Tshaj Tshiab … [+]
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Kev tshwm sim hauv TV tseem ceeb heev rau cov kws ntaus suab paj nruag, tshwj xeeb tshaj yog thaum nws los txog rau cov xwm txheej loj uas muaj suab paj nruag xws li Grammys, Oscars, lossis Super Bowl. Nyob rau hauv cov hnub tom qab cov high-profile shows, yeej ib txwm muaj ib tug spike nyob rau hauv kev noj, thiab cov loj heev cov duab yuav luag ib txwm ua headlines.
Piv txwv li, tom qab xyoo 2023 Grammys, tom qab yeej Zaj Nkauj ntawm Lub Xyoo rau "Ib Sim Li ntawd," kev muag khoom ntawm Bonnie Raitt tune tau nce ntau dua. 12,000%, raws li Luminate (yav tas los hu ua Nielsen). Zoo Tshaj Tshiab Artist champion Samara Joy pom nws album Nyob debKev noj haus loj hlob ze li ntawm 1,000% tom qab nws txoj kev vam meej. Rihanna kuj nyiam cov lej zoo sib xws post-Super Bowl halftime show.
Cov spikes no tsis muaj dab tsi tshiab, thiab lawv tshwm sim txhua xyoo, tab sis lawv puas yog qhov zoo siab, thiab lawv txhais li cas dhau hnub tom ntej rau cov kws ntaus nkauj thiab lawv txoj haujlwm?
Raws li Rob Jonas, CEO ntawm Luminate, qhov rov qab los ntawm tus kws kos duab tau txais los ntawm kev koom nrog cov xwm txheej no nyob ntawm lawv txoj kev koom tes. "Peb rhuav tshem nws mus rau hauv kev xaiv tsa, qhov tshwm sim, thiab yeej," nws piav qhia. "Tag nrho peb ntawm cov khoom no tseem ceeb rau qib sib txawv, tab sis pom tseeb tias kev ua tau zoo thiab kev yeej yog qhov tseem ceeb tshaj qhov kev xaiv tsa."
Txawm li cas los xij, qhov tseem ceeb tshaj plaws uas tshwm sim tom qab kev tshwm sim hauv xov tooj cua tsis yog qhov kev nce siab hauv kev noj xwb, uas tuaj yeem kav ib hnub lossis ob zaug xwb - nws yog qhov Jonas hu ua pem teb rov pib dua. Nws tau hais tias "Thaum tus kab mob ploj mus, nws nyob ntawm qhov tshiab, qib siab ntawm kev noj ntau dua li yav dhau los," nws hais. Qhov no txhais tau hais tias tus kws kos duab cov ntawv teev npe yuav nce siab, tab sis tom qab ntawd khom ntawm qhov tshiab, qib siab dua ntawm kev noj. "Qhov kev rov pib dua hauv pem teb tuaj yeem yog 5%, 10%, 15% hauv qee kis."
Rau cov kev ua tsis tshua muaj neeg paub, cov hauv pem teb no rov qab teeb meem ntau dua. Thaum Beyoncé ua keeb kwm ntawm Grammys yeej pab tau nws cov catalog nce siab hauv kev noj, nws tsis zoo li nws yog rau cov kws ntaus nkauj uas nyuam qhuav qhia lawv tus kheej rau lub ntiaj teb, zoo li Joy. Jonas piav qhia tias "Rau cov kws ua yeeb yam tshiab zoo li nws, qhov ntawd yuav txhais tau mus ntev ntev ntawm kev paub, kev siv, kev muag khoom, thiab txhua yam tseem ceeb rau nws ua tus kws kos duab," Jonas piav qhia. Txawm li cas los xij, nws tseem ceeb heev uas yuav tsum nco ntsoov tias Beyoncé muaj ntau lub suab paj nruag rau tib neeg noj, uas ib txwm ua rau kev noj ntau dua.
Tab sis yeej ib qho khoom plig lossis muab qhov kev ua yeeb yam nres tsis txaus hnub no, txawm hais tias nws yeej pab tau. Cov kws ua yeeb yam yuav tsum ntse tsim tawm ntawm kev cia siab thiab buzz. Jonas tau ceeb toom tias "Koj tsis tuaj yeem cia siab rau qhov zoo li no los tsav lub neej ntev," Jonas ceeb toom. "Nws yuav tsum yog txoj hauv kev ib txwm ua rau ceeb toom cov neeg siv khoom tshiab no txog cov suab paj nruag uas nws muaj."
Thaum kawg, dab tsi tshwm sim tom ntej yog qhov tseem ceeb rau tus kws kos duab ua tiav. “Puas muaj kev ncig xyuas tuaj? Puas muaj lub sijhawm synchronization uas yuav tshwm sim? Puas muaj album tawm lawm? Dab tsi yog cov haujlwm tom ntej uas txhawb kev paub txog? Jonas nug. Ib lub sijhawm zoo yog qhov uas ntau tus cia siab rau, tab sis lawv paub sai sai tias nws tsuas yog ib kauj ruam ntawm lawv txoj kev mus rau superstardom thiab kev ua haujlwm ntev.
Tau qhov twg los: https://www.forbes.com/sites/hughmcintyre/2023/02/24/those-huge-spikes-in-consumption-following-the-grammys-and-the-super-bowl-what-do- lawv-tiag-mean/